61 Market Segmentation courses

In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: * Gain a solid understanding of the fundamentals of marketing. * Learn how to develop effective marketing strategies and plans. * Understand consumer behaviour and market segmentation for targeted marketing. * Acquire knowledge of branding, product strategy, pricing, and marketing research. * Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? * Aspiring marketing professionals seeking to enter the field. * Business owners and entrepreneurs looking to enhance their marketing skills. * Individuals interested in understanding the principles and strategies of marketing. CAREER PATH * Marketing Coordinator: £20,000 - £30,000 per year * Marketing Specialist: £25,000 - £40,000 per year * Brand Manager: £30,000 - £50,000 per year * Digital Marketing Manager: £35,000 - £60,000 per year * Marketing Director: £50,000 - £100,000 per year

The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. The Professional Certificate Course in Introduction to Hotel Marketing provides comprehensive knowledge and skills in hotel marketing. The course covers topics such as market segmentation, product development, strategic pricing, distribution channels, and online marketing. After the successful completion of the course, you will be able to learn about the following, * What is Hotel Marketing? * Importance of Marketing in Business. * What is Market Segmentation. * Benefits of Market Segmentation. * Types of Market Segmentation. * Product Development for effective sales. * What should be the strategic Product Pricing. * Locating the Product and its importance. * Product Promotion, its way and role in Hotel Marketing. * Channel of Distribution in the Hotel Industry * Online Marketing.   The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * INTRODUCTION TO HOTEL MARKETING Self-paced pre-recorded learning content on this topic. * INTRODUCTION TO HOTEL MARKETING Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Hotel Marketing Professionals * Hospitality Industry Professionals * Individuals interested in the Hospitality Industry AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Step into the dynamic world of marketing and master the intricacies of customer relationship management with our enlightening course on 'Marketing & CRM.'

COURSE DESCRIPTION Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. LEARNING OUTCOME * Familiarise with external analysis  * Understand market segmentation, targeting and positioning  * Gain in-depth knowledge of the approaches to customer analysis  * Deepen your understanding of approaches to competitor analysis  HOW MUCH DO MARKETING MANAGERS EARN?  * Senior - £68,000  * Average - £49,000   * Starting - £35,000   REQUIREMENT Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Do you want to learn how to create strategic plans and conduct marketing analyses for your enterprise? If the answer is yes, you have come to the right place. The Marketing Strategic Planning and Analysis course will give you an overview of strategic planning for marketing. You will discover different approaches to strategic marketing analysis, including internal and external analysis. You will learn to use market segmentation as well as targeting and positioning. Through this course, you will achieve great expertise in different approaches to customer and competitor analysis. So, enrol now and assist your enterprise in determining its future vision, goals and objectives. Learning Outcomes: * Learn about strategic planning, its significance, its method, and the function of marketing. * Possess the ability to create a strategic plan, and establish goals and objectives. * Discover the common obstacles that may arise and how to properly plan for marketing. * Learn how to do consumer, competitive, and strategic analyses. * Explore the distinction between internal and external analysis. * Determine the principles behind market segmentation, market targeting, and product positioning. * Understand the elements that affect consumer behaviour and how to do a customer analysis. * Learn how to create strategies by doing a competitive analysis. What will Make You Stand Out? On completion of this Marketing Strategic Planning and Analysis online course, you will gain: * CPD QS Accredited course * After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. * Lifetime access to the whole collection of learning materials. * Enroling in the Course has no additional cost. * 24x7 Tutor Support * You can study and complete the course at your own pace. Course Curriculum Marketing Strategic Planning and Analysis * Module 1: An Introduction to Strategic Planning * Module 2: Development of a Strategic Plan * Module 3: Strategic Planning for Marketing * Module 4: Strategic and Marketing Analysis * Module 5: Internal Analysis * Module 6: External Analysis * Module 7: Market Segmentation, Targeting and Positioning * Module 8: Approaches to Customer Analysis * Module 9: Approaches to Competitor Analysis Show off your new skills with a certificate of completion. After successfully completing the course, you can order your CPD Accredited Certificates as proof of your achievement absolutely free. Please Note: The delivery charge inside the U.K. is £4.99, and international students have to pay £8.99. CPD 10 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Is This Course the Right Option for You? This Marketing Strategic Planning and Analysis course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. REQUIREMENTS Without any formal requirements, you can delightfully enrol in this Marketing Strategic Planning and Analysis course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace. CAREER PATH The aim of this exclusive Marketing Strategic Planning and Analysis course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.

Venture into the 'Market Research & Analysis' realm, where learners grasp the nuanced intricacies of market studies and their profound impact on businesses.

ABOUT THIS COURSE This 5 full-day course presents the most modern statistical and mathematical forecasting frameworks used by practitioners to tackle the load forecasting problem across short time and long time scales. The course presents practical applications to solving forecasting challenges, supported by real life examples from large control areas. It presents the weather impacts on the load forecasts and the methodologies employed to quantify the weather effect and building a repository of weather normal data. A good load forecast methodology must improve its forecasting accuracy and support a consistent load forecasting process. The load forecasting widely used in the power industry has evolved significantly with the advancement and adoption of Artificial Intelligence techniques such as Machine Learning. With the increased penetration of inverter-based resources, the operation of electric grids grew in complexity, leading to load forecasts that are updated more frequently than once a day. Furthermore, several jurisdictions adopted a smaller granularity than the hourly load forecasts in the effort to reduce the forecasting uncertainties. On the generation side, fuel forecasting professionals must meet energy requirements while making allowance for the uncertainty on both the demand and the supply side. This training course will also feature a guest speaker, who is a Ph.D candidate to provide insights into the most modern aspects of Artificial Intelligence in the context of load forecasting. Training Objectives This course offers a comprehensive approach to all aspects of load forecasting: * Gain a perspective of load forecasting from both operators in the generating plant and system operators. * Understand and review the advanced load forecasting concepts and forecasting methodologies * Learn the application of Artificial Neural Networks and Probabilistic Forecasting methods to manage forecasting uncertainties in short time frames * Appreciate market segmentation and econometric framework for long term forecasts * Find out the most recent practical application of load forecasting as examples from large power companies * Get access to recent industry reports and developments Target Audience * Energy load forecasting professionals from power plant and system operators * Energy planners and energy outlook forecasters and plant operators * Fuel procurement professionals * Planners and schedulers of thermal generating units Course Level * Intermediate Trainer Your expert course instructor is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Our Key expert delivered over 60 specialized seminars to executives and engineers from Canada, Europe, South and North America, Middle East, South East Asia and Japan. Few examples are: * Modern Power System in Digital Utilities - The Energy Commission, Malaysia and utilities in the Middle East, GCCIA, June 2020 * Assessment of OETC Control Centre, Oman, December 2019 * Demand Side management, Load Forecasting in a Smart Grid, Oman, 2019 * Renewable Resources in a Smart Grid (Malaysia, Thailand, Indonesia, GCCIA, Saudi Arabia) * The Modern Power System: Impact of the Power Electronics on the Power System * The Digital Utility, AI and Blockchain * Smart Grid and Reliability of Distribution Systems, Cyme, Montreal, Canada * Economic Dispatch in the context of an Energy Market (TNB, Sarawak Energy, Malaysia) * Energy Markets, Risk Assessment and Financial Management, PES, IEEE: Chicago, San Francisco, New York, Portugal, South Africa, Japan. Provided training at CEO and CRO level. * Enterprise Risk methodology, EDP, Portugal * Energy Markets: Saudi Electricity Company, Tenaga National Berhad, Malaysia * Reliability Centre Maintenance (South East Asia, Saudi Electricity Company, KSA) * EUSN, ENERGY & UTILITIES SECTOR NETWORK, Government of Canada, 2016 * Connected+, IOT, Toronto, Canada September 2016 and 2015 * Smart Grid, Smart Home HomeConnect, Toronto, Canada November 2014 * Wind Power: a Cautionary Tale, Ontario Centre for Public Policy, 2010 POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Immerse yourself in the thrilling world of commerce, where the allure of monetary benefits knows no bounds. Imagine, if you will, a life where your eloquence and strategic understanding translate directly into an impressive income. For instance, the median yearly earnings of a Marketing Manager in the United Kingdom stands at £42K to £80K, whilst a Sales Manager can anticipate an annual income ranging from £35K to £75K. Your ticket to this enticing career trajectory could well be honing your marketing and sales skills, and what better way to achieve this than through an informative and comprehensive course bundle? Our captivating bundle is the fusion of two fascinating courses - Marketing and Sales Skills. Delve deep into the marketing course, where you'll traverse the expansive landscapes of consumer behaviour, market segmentation, and strategic planning. The Sales Skills course complements this journey, extending your knowledge to persuasive communication, customer relations, and negotiation techniques. Immerse yourself in these subjects and equip yourself with an array of theoretical frameworks that illuminate the path toward marketing and sales mastery. Each course in this Marketing & Sales Skills bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: 1. Marketing 2. Sales Skills Learning Outcomes: 1. Comprehend the fundamentals and advanced concepts of marketing and sales. 2. Gain an understanding of consumer behaviour and customer relationship management. 3. Develop strategies for effective market segmentation and target audience identification. 4. Acquire knowledge in persuasive communication and negotiation techniques. 5. Learn to formulate impactful marketing strategies and sales pitches. 6. Understand the ethical considerations in marketing and sales. The Marketing course unravels the mystery of influencing consumer behaviour, market segmentation, and creating strategic marketing plans. Develop a firm understanding of the market dynamics and learn to create compelling value propositions. The Sales Skills course is a deep dive into the art of persuasion, building meaningful customer relationships, and masterful negotiation. This course elevates your understanding of the sales process and equips you to deliver convincing sales pitches, crucial to any successful marketing strategy. CPD 20 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? 1. Individuals looking to build a career in marketing or sales. 2. Current marketing and sales professionals seeking to enhance their knowledge. 3. Entrepreneurs aim to expand their business through effective marketing and sales strategies. 4. Graduates aiming to secure roles in the marketing or sales industry. 5. Anyone with an interest in understanding the theoretical framework behind marketing and sales. CAREER PATH 1. Marketing Assistant - £18K to £30K/year. 2. Sales Executive - £20K to £40K/year. 3. Brand Manager - £35K to £60K/year. 4. Sales Manager - £35K to £75K/year. 5. Marketing Manager - £42K to £80K/year. 6. Head of Sales - £50K to £100K/year. 7. Chief Marketing Officer - £90K to £150K/year. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing Marketing and Sales Skills, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

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