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The course investigates unconscious bias to develop your awareness. Training in unconscious bias will not mean that you will not have biases. They will remain, by definition, unconscious. The course seeks to build your awareness of their existence and highlights when to look out for them.

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.

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CPD Certified | 20 Courses Diploma| 200 CPD Points| Free PDF & Transcript Certificates| Lifetime Access| Learner Support

Level 5 Diploma | 23-in-1 Premium Bundle | +Gifts: Free 1 CPD PDF + Transcript| Lifetime Access