<p>Are you looking to take your email marketing skills to the next level? Look no further than our Email Marketing Manager QLS Endorsed Bundle.</p><p>With 91% of consumers checking their email on a daily basis, email marketing remains one of the most effective ways to reach your audience. Our bundle offers a comprehensive approach to mastering email marketing, with courses covering everything from crafting effective email campaigns to building and managing subscriber lists.</p><p>But that's not all - our bundle is endorsed by Quality Licence Scheme, an independent organisation dedicated to ensuring high-quality education and training standards. As a result, you can trust that our courses are up-to-date and reflect the latest industry best practices.</p><p>And that's not all - when you sign up for our Email Marketing Manager QLS Endorsed Bundle, you'll receive <strong>10 hardcopy certificates</strong> upon completion, providing tangible proof of your new skills and knowledge.</p><p>But we don't just want to teach you the technical skills of email marketing - we also want to help you navigate your career in this exciting field. That's why our bundle includes career-guided courses designed to help you build a successful career as an email marketing manager.</p><p>So why wait? Sign up for our Email Marketing Manager QLS Endorsed Bundle today and take your email marketing skills to the next level.</p><p><strong>Learning Outcomes:</strong></p><ul><li>Develop a comprehensive understanding of email marketing strategies and techniques to effectively communicate with target audiences</li><li>Acquire the necessary skills to create engaging newsletters and improve open rates and click-through rates</li><li>Learn the fundamentals of social media marketing and how to leverage LinkedIn for business purposes</li><li>Gain knowledge of search engine optimisation (SEO) techniques to improve website visibility and attract more traffic</li><li>Understand the importance of content management in marketing and how to create effective content</li><li>Develop a deep understanding of Know Your Customer (KYC) policies and regulations</li><li>Improve personal and professional skills such as self-confidence, self-esteem, and career coaching.</li></ul><p><strong>Why Choose Imperial Academy?</strong></p><ul><li>Fully Online Training</li><li>QLS Endorsed &amp; CPD Accredited Certificate</li><li>No Time Limits. Study at Your Own Pace</li><li>Expert Instructors</li><li>Audio Visual Training</li><li>Up-to-date Curriculum and Valuable Guidelines</li></ul><p>The Email Marketing Manager- QLS Endorsed Bundle includes <strong>10 QLS Endorsed</strong> courses covering various aspects of email marketing, social media marketing, and career guidance. The Email Marketing Masterclass course covers email marketing strategies, including how to create an email list, email design, and A/B testing. The Using an Online Newsletter Effectively course teaches how to create engaging newsletters and improve open rates and click-through rates.</p><p>The Linkedin Marketing for Business course teaches how to leverage LinkedIn for business purposes, while the Basic Social Media Marketing course covers the fundamentals of social media marketing. The Digital Marketer Training course provides an overview of digital marketing and explores topics such as web analytics and online advertising. The Search Engine Optimisation course covers techniques to improve website visibility and attract more traffic.</p><p>The Content Management course teaches how to create effective content and manage it effectively. The KYC course covers Know Your Customer policies and regulations. Finally, the Career Coaching and The Unstoppable Self-Confidence &amp; High Self-Esteem Blueprint courses aim to develop personal and professional skills such as self-confidence, self-esteem, and career coaching.</p><p><strong>This bundle comprises the following courses:</strong></p><p><strong>QLS Endorsed Courses:</strong></p><ul><li><strong>Course 01:</strong> Email Marketing Masterclass</li><li><strong>Course 02:</strong> Email Marketing: Using an Online Newsletter Effectively</li><li><strong>Course 03:</strong> Linkedin Marketing for Business</li><li><strong>Course 04:</strong> Basic Social Media Marketing</li><li><strong>Course 05:</strong> Digital Marketer Training</li><li><strong>Course 06:</strong> Search Engine Optimisation</li><li><strong>Course 07:</strong> Content Management</li><li><strong>Course 08:</strong> KYC</li><li><strong>Course 09:</strong> Career Coaching</li><li><strong>Course 10:</strong> The Unstoppable Self-Confidence &amp; High Self-Esteem Blueprint</li></ul><p><strong>Certificate: </strong></p><p>The Quality Licence Scheme ensures excellence and quality. These courses' learning outcomes provide the learners with high competence in their line of work as well. So, <strong>QLS Endorsed</strong> courses deliver not only deep knowledge but also add great value to the resume.</p><p>After completing the assessments, learners will be eligible for a prestigious <strong>QLS Certificate </strong>for each endorsed course in this bundle. Moreover, the certificates will be delivered to their home free of cost!</p><p>Imperial Academy is an approved reselling partner for Quality Licence Scheme courses under One Education.</p><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Marketing professionals looking to enhance their aptitudes</li><li>Business owners looking to improve their email marketing strategy</li><li>Individuals interested in pursuing a career in digital marketing</li><li>Those seeking to develop essential skills such as time management and communication</li><li>Anyone interested in improving their confidence and self-esteem</li></ul>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>Anyone can enrol in this <strong>Email Marketing Manager- QLS Endorsed Bundle</strong>.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Email Marketing Manager (£28,000-£52,000)</li><li>Digital Marketing Manager (£25,000-£60,000)</li><li>Marketing Manager (£25,000-£50,000)</li><li>Content Manager (£20,000-£40,000)</li><li>SEO Specialist (£20,000-£40,000)</li><li>Social Media Manager (£18,000-£35,000)</li><li>Career Coach (£20,000-£50,000)</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Hard Copy QLS Certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
        <h4>PDF Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Student ID Card</h4>
        <p>
            Digital certificate -
            Included
        </p>

                        </div>

Imperial Academy

10 QLS Endorsed Courses for Email Marketer | 10 Endorsed Certificates Included | Life Time Access

Email Marketing Manager - QLS Endorsed Bundle

General Admission

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Effective Email Marketing is a comprehensive course designed to equip learners with the knowledge and skills needed to excel in the rapidly evolving landscape of email marketing. From understanding the evolution and significance of email marketing to mastering advanced strategies for email design and deliverability, this course covers every aspect of successful email marketing campaigns.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Participants will gain insights into key concepts and strategies, such as growing and organising email lists, utilising autoresponders and essential email applications, and implementing effective targeting and segmentation techniques. Additionally, learners will explore best practices for email program management, optimisation, and avoiding common marketing mistakes.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">With expert guidance and practical insights, participants will not only learn how to create engaging email content but also how to enhance email deliverability and maximise campaign effectiveness. Whether you&#39;re a marketing professional looking to enhance your skills or a business owner seeking to improve your online marketing strategies, this course is suitable for individuals at all levels of expertise.</p><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Learning Outcome of Effective Email Marketing &nbsp; &nbsp;</span></h2><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Learn about the evolution and significance of email marketing.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Gain an overview of key concepts and strategies in email marketing.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Understand effective methods for growing and organising email lists.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Acquire knowledge of autoresponders and essential email marketing applications.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Master email design techniques and copyright strategies for marketing campaigns.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Explore strategies to enhance email deliverability and avoid spam filters.</li></ul><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Key Features of the Course</span></h2><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">A CPD certificate that is recognised worldwide.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">A great online learning experience.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Interesting and unique online materials and activities.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Expert guidance and support from the field leaders.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Access to the study resources anytime you want.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Friendly and helpful customer service and admin support by email, phone, and chat from Monday through Friday.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Get a year-long access to the course.</li></ul><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Topics Covered in This Course</span></h2><ul id="isPasted" fr-original-style="" style="box-sizing: border-box;"><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 01: Email Marketing Revolution - Intro</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 02: Email Marketing Overview</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 03: Grow and Organize Your Email List</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 04: Autoresponders &amp; Must-Know Email Apps for Marketers</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 05: Email Design &amp; Copyright Strategies</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 06: Email Deliverability Strategies: Keeping Out of Spam</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 07: Top Delivery Tools for Email Marketers</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 08: The Art of Targeting and Segmentation</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 09: Email Program Management &amp; Optimization: Planning &amp; Calendar</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 10: Common Email Marketing Mistakes to Avoid</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 11: Determining Optimal Email Frequency</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 12: Using Split Testing (AB Testing) for Optimization</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 13: Funnel Creation and Drip Marketing</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 14: Transactional Emails: Top 7 Services</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Lesson 15: Email Styles to Boost Profits</li></ul><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Who is this course for</span></h2><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">This Effective Email Marketing Course is suitable for -</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Marketing professionals looking to enhance their email marketing skills.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Business owners seeking to improve their online marketing strategies.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Entrepreneurs aiming to utilise email marketing for business growth.</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Students and graduates interested in digital marketing careers.</li></ul><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Requirements</span></h2><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">No prerequisites; suitable for individuals from any academic background.</li><li dir="ltr" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Accessible course materials from any internet-enabled device.</li></ul><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">CPD Certificate from Course Gate</span></h2><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for &pound;9 and the hard copy for &pound;15. Also, you can order both PDF and hardcopy certificates for &pound;22.</span></p><h2 dir="ltr" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Career path</span></h2><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Digital Marketing Manager</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Email Marketing Specialist</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Marketing Automation Specialist</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Content Marketing Manager</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">CRM Manager</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">E-commerce Manager</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Marketing Analyst</li><li style="font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="font-size: 16px; color: rgb(0, 0, 0);">Social Media Manager</li></ul>

Course Gate

Digital Marketing

Email Marketing

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Effective Email Marketing

<p>If you've ever considered working as a Ecommerce Startup Manager but felt like you lack the knowledge and skills to launch your career, this course might be what you want! The Ecommerce Startup Manager course will allow you to equip yourself with a solid foundation and develop more advanced skills on that foundation. Enrol today to learn all the required knowledge and skills to pursue a rewarding career in the relative industry.</p> <p>The Ecommerce Startup Manager course is for both beginners and those already working in the field. It covers gradually from basics to advanced concepts of being a successful Ecommerce Startup Manager. Anyone passionate about learning can take this course and develop skills and a portfolio to have a competitive edge in the job market. Also, upon completing our Ecommerce Startup Manager course, you will get a widely respected accreditation and a deeper knowledge of the topic.</p> <p><strong>Key Benefits                                                        </strong> </p> <ul> <li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li></ul><p><strong>Curriculum    </strong></p> <p><strong>Section 01</strong></p> <p>â¦ Introduction to Building Your Model<br />â¦ Role of Marketing<br />â¦ Importance of Modern Marketing<br />â¦ Framework for Building Your Marketing Model<br />â¦ Step 1: Know Your Numbers<br />â¦ HOMEWORK: KNOW YOUR NUMBERS<br />â¦ Step 2: How to Measure the Right Numbers<br />â¦ The Art of Experience Mapping<br />â¦ The Buying Process<br />â¦ HOMEWORK: BUYER JOURNEY QUESTIONS<br />â¦ Step 3: Conversion Rates<br />â¦ Do You Know Your Industry Averages?<br />â¦ Step 4: Building Your Model<br />â¦ Knowing the Value of a Lead<br />â¦ HOMEWORK: BUILD YOUR MODEL<br />â¦ Step 5: Building Your Scenarios<br />â¦ HOMEWORK: BUILD YOUR FUNNEL<br />â¦ Practical Campaign Models<br />â¦ Next Steps</p> <p><strong>Section 02</strong></p> <p>â¦ Introduction to the Belief Framework<br />â¦ Rule 1: Everybody has Beliefs<br />â¦ Rule 2: Belief is a Strong Motivator<br />â¦ Rule 3: Belief Precedes Behavior<br />â¦ Rule 4: All Beliefs can be developed<br />â¦ Rule 5: Beliefs can be measured<br />â¦ The 5 Belief Framework Principles<br />â¦ Principle 1: Act like a Mentor<br />â¦ Belief Framework: Definition of Mentorship<br />â¦ Belief Framework: A Mentor is Other-Centered<br />â¦ Belief Framework: A Mentor is Authentic<br />â¦ Belief Framework: A Mentor is Empathetic<br />â¦ Belief Framework: A Mentor is an Authority<br />â¦ Belief Framework: A Mentor is Committed<br />â¦ Principle 2: Your Customer is Human<br />â¦ Introduction to Personas<br />â¦ HOMEWORK: DEFINING YOUR TARGET MARKET<br />â¦ Elements of a Good Persona<br />â¦ Telling Your Persona's Story<br />â¦ HOMEWORK: PERSONAS<br />â¦ Principle 3: Identify and Establish the Need<br />â¦ Defining Consumer Needs<br />â¦ Discovering Your Genuine Contribution<br />â¦ Create or Satisfy Needs?<br />â¦ HOMEWORK: IDENTIFY AND ESTABLISH THE NEED<br />â¦ Principle 4: You Have the Solution<br />â¦ Journey Specific Solutions<br />â¦ HOMEWORK: ESTABLISHING THE SOLUTION<br />â¦ Content Types per Stage<br />â¦ HOMEWORK: DEFINING THE BUYING PROCESS<br />â¦ Principle 5: People Respond to Direction<br />â¦ Ad &amp; Brand Exposure<br />â¦ Two Types of Actions<br />â¦ Creating the Belief Framework<br />â¦ HOMEWORK: THE BELIEF FRAMEWORK<br />â¦ Values-Based vs Fear-Based Marketing<br />â¦ Features vs Benefits</p> <p><strong>Section 03</strong></p> <p>â¦ Introduction to CRO<br />â¦ Defining Conversion<br />â¦ Building Your Conversion Plan<br />â¦ STEP 1: MEASURE<br />â¦ 3 Primary Methods of Data Analysis<br />â¦ Data Tools and Tags<br />â¦ HOMEWORK: INSTALLING TOOLS<br />â¦ Important KPIs@<br />â¦ Funnel Pages<br />â¦ HOMEWORK: DASHBOARD &amp; REPORTS<br />â¦ HOMEWORK: SEGMENTS xxxx<br />â¦ STEP 2: ANALYZE<br />â¦ Funnel Touchpoints<br />â¦ Hypothesize<br />â¦ Prioritize<br />â¦ HOMEWORK: CRO WORKLOG<br />â¦ STEP 4: DESIGN<br />â¦ Mobile Design<br />â¦ Buzzword Compliance<br />â¦ User Experience<br />â¦ Consumer Focus<br />â¦ What's Missing?<br />â¦ STEP 5: IMPLEMENT<br />â¦ STEP 6: LEARN<br />â¦ Key CRO Takeaways</p> <p><strong>Section 04</strong></p> <p>â¦ Introduction to SEO<br />â¦ Defining Modern SEO<br />â¦ The 5 Primary Keys of SEO<br />â¦ Common SEO Myths and Misconceptions<br />â¦ Why is SEO Important?<br />â¦ The SEO Plan<br />â¦ PART 1: TECHNICAL SEO<br />â¦ Wrapped into Next Video<br />â¦ Meta Tags<br />â¦ Meta Tag: Title<br />â¦ Meta Tag: Description<br />â¦ URL Construction<br />â¦ Duplicate Content<br />â¦ PART 2: CONTENT<br />â¦ Stage 1: Keyword Research<br />â¦ 4 Steps of Keyword Research<br />â¦ HOMEWORK: KEYWORD LIST<br />â¦ Stage 2: Content Audit<br />â¦ Conducting a Content Audit<br />â¦ Stage 3: Competitor Analysis<br />â¦ HOMEWORK: SITE COMPARISON<br />â¦ Stage 4: User Experience<br />â¦ PART 3: LINKING<br />â¦ Internal Linking<br />â¦ External Linking<br />â¦ Link Flywheel<br />â¦ Link Types<br />â¦ Link Building Strategies<br />â¦ Social's Impact on SEO<br />â¦ HOMEWORK: SOCIAL INFLUENCERS<br />â¦ METRICS<br />â¦ Metric: Keyword Rankings<br />â¦ Metric: Backlinks &amp; Linking Root Domains<br />â¦ Metric: Organic Traffic<br />â¦ Metric: Average Time-On-Page<br />â¦ Metric: Pages Per Session<br />â¦ Metric: Returning Users<br />â¦ Metric: Bounce Rate<br />â¦ Metric: Page Speed<br />â¦ Metric: Traffic By Device<br />â¦ Metric: Conversions</p> <p><strong>Section 05</strong></p> <p>â¦ Introduction to Content Engagement Plan<br />â¦ Modern Marketing Funnel<br />â¦ Why Content Fails<br />â¦ What Makes Content Valuable?<br />â¦ Interactive Content<br />â¦ Personalize Content<br />â¦ Full-Funnel Content Plan<br />â¦ Defining Content Type<br />â¦ Consumer-Centric Content<br />â¦ STAGE 1: TOFU CONTENT<br />â¦ TOFU Spotlight: Social Media<br />â¦ TOFU Content Examples<br />â¦ STAGE 2: MOFU CONTENT<br />â¦ MOFU Goals and Tactics<br />â¦ MOFU Content Examples<br />â¦ STAGE 3: BOFU CONTENT<br />â¦ BOFU Goals and Tactics<br />â¦ BOFU Content Examples<br />â¦ STAGE 4: RETENTION CONTENT<br />â¦ Retention Goals and Content Types<br />â¦ Retention Content Examples<br />â¦ Measuring Success<br />â¦ HOMEWORK: CONTENT ENGAGEMENT PLAN</p> <p><strong>Section 06</strong></p> <p>â¦ Introduction to Multi-Channel Lead Acquisition<br />â¦ DATA INFORMED<br />â¦ Primary Success Metrics<br />â¦ Syncing Your Accounts<br />â¦ Tracking &amp; UTM Codes<br />â¦ HOMEWORK: UTM CODES<br />â¦ Custom Dashboards<br />â¦ HOMEWORK: DASHBOARD &amp; REPORTS<br />â¦ HOMEWORK: SEGMENTS xxxx<br />â¦ ALL CHANNELS ARE PART OF THE JOURNEY<br />â¦ INTEGRATED MARKETING COMMUNICATIONS (IMC)<br />â¦ IMC Defined<br />â¦ IMC Strategy<br />â¦ IMC Examples &amp; Marketing Mix<br />â¦ DEVICE AGNOSTICISM<br />â¦ BRANDED STYLE GUIDE<br />â¦ Manual of Styles<br />â¦ Example Style Guides<br />â¦ CHANNEL: EMAIL<br />â¦ Email Metrics<br />â¦ Email Design<br />â¦ Email Personalization<br />â¦ Lead Nurturing Campaigns<br />â¦ Different Types of Lead Nurturing Emails<br />â¦ Growing Subscribers<br />â¦ CHANNEL: SOCIAL<br />â¦ LinkedIn<br />â¦ Facebook<br />â¦ Twitter<br />â¦ YouTube<br />â¦ Other Social Networks<br />â¦ CHANNEL: SEARCH MARKETING<br />â¦ #1: Be Found at Every Stage<br />â¦ #2: Drive Dual Strategies<br />â¦ #3: Boost Conversions<br />â¦ #4: Dominate the SERPs<br />â¦ #5: Conversions<br />â¦ Integrate, Don't Separate<br />â¦ CHANNEL: REMARKETING<br />â¦ Why Remarketing Works<br />â¦ Different Types of Remarketing</p> <p><strong>Course Assessment</strong></p> <p>You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.</p> <p><strong>Certificate</strong></p> <p>Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
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                                        15 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>The Ecommerce Startup Manager training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>There are no formal entry requirements for the course, with enrollment open to anyone!</p> 
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        <div>Career path</div>
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                        <div id="career_path">
                             <p>Learn the essential skills and knowledge you need to excel in your professional life with the help &amp; guidance from our Ecommerce Startup Manager training.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>

                        </div>

Training Express

Ecommerce Startup Manager Course

<div id="course-pills-1">Duration<p>5 Days</p><p>30 CPD hours</p>This course is intended for<p>This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.</p>Overview<p>When you complete this course, you will be able to:<br />Explain compliance concepts to ensure optimal deliverability.<br />Use tools within Marketing Cloud to uphold deliverability standards.<br />Utilize Email Design best practices to ensure the best customer experience.<br />Develop effective, relevant messages using Content Builder.<br />Design and test different delivery methods and options when sending an email message.<br />Design and execute customer journeys using automation tools within Marketing Cloud.<br />Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.<br />Define fundamental data management and structure terminology.<br />Use data segmentation tools to create targeted emails.<br />Apply a simple data model concept to a real-world scenario.<br />Define subscriber statuses, unsubscribe methods, and preferences.<br />Analyze marketing campaigns using common KPIs.<br />Solve a common marketing problem using troubleshooting guidance.<br />Prioritize testing methods and tools to ensure quality control.<br />Explain fundamental account and sending administration.<br />Know where to go for more information, guidance, and support.<br />Describe capabilities across the platform.</p><p>Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.</p></div><div id="course-pills-2"><h4>Course Outline</h4><ul><li>Introduction to Salesforce Marketing Cloud</li><li>Administration</li><li>Subscriber and Data Management</li><li>Email Message Design and Creation</li><li>Message Testing, Delivery, and Email Marketing Best Practices</li><li>Marketing Automation</li><li>Analytics and Troubleshooting</li><li>Summary</li></ul></div>

Nexus Human

Salesforce Associate

Online Course Marketing

Customer Journey

Salesforce Certified JavaScript Developer

Salesforce

Salesforce Certified Marketing Cloud Email Specialist

Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

<p>Are you ready to stand out in today's fast-paced world? Introducing our game-changing Specialization course: Effective Communication - Writing, Design, and Presentation!</p><p>In a world flooded with information, the ability to communicate effectively is the key to success. Whether you're crafting a persuasive email, designing a captivating presentation, or drafting a compelling report, this specialization equips you with the tools and techniques to shine in every aspect of communication.</p><p>And a rough estimation of a Content Writer in the UK is around <strong>£26,000 - £30,000 per annum</strong> according to Reed. Don't let mediocre communication hold you back any longer. Elevate your game with our course and unlock a world of endless possibilities!</p><p>Enroll now and take the first step towards becoming a communication powerhouse!</p><p><strong>Key Features</strong></p><ul><li>Instant e-certificate</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li></ul><p><strong>This Bundle Includes Following Courses :</strong></p><ul><li><strong>Course 01: </strong>Effective Communication Training<strong><br /></strong></li><li><strong>Course 02: </strong>Communication Skills<strong><br /></strong></li><li><strong>Course 03: </strong>Assertive Communication<strong><br /></strong></li><li><strong>Course 04: </strong>Effective Writing Skills<strong><br /></strong></li><li><strong>Course 05: </strong>Creative Writing<strong><br /></strong></li><li><strong>Course 06: </strong>Copywriting<strong><br /></strong></li><li><strong>Course 07: </strong>Power Point Presentation: Slide Creation</li><li><strong>Course 08: </strong>Presentation skills</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Develop effective writing techniques for various communication purposes.</li><li>Apply assertive communication strategies to convey messages confidently and respectfully.</li><li>Create compelling PowerPoint slides for engaging presentations and audience retention.</li><li>Enhance presentation skills to deliver impactful messages with clarity and confidence.</li><li>Cultivate creativity in writing through exploration of different genres and styles.</li><li>Master the art of copywriting to craft persuasive and influential content.]</li></ul><p><strong>Accreditation</strong></p><p>All of our courses, including this course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certification</strong></p><p>Once you've successfully completed your Course<strong>,</strong> you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        80 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Professionals seeking to enhance their communication skills.</li><li>Students aiming to improve their writing and presentation abilities.</li><li>Individuals interested in mastering assertive communication techniques.</li><li>Business professionals wanting to excel in creating compelling presentations.</li><li>Creatives looking to refine their writing skills for various purposes.</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Content Writer</li><li>Marketing Coordinator</li><li>Public Relations Officer</li><li>Communications Specialist</li><li>Presentation Designer</li><li>Copywriter</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</p></div>
        <h4>Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).</p><p>For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.<br />Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p></div>

                        </div>

Effective Communication: Writing, Design, and Presentation Specialization Course

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					<div><p>Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Effective Email Marketing has been specially designed to help learners gain a good command of Effective Email Marketing, providing them with a solid foundation of knowledge to become a qualified professional.</p><p>Through this Effective Email Marketing, you will gain both practical and theoretical understanding of  Effective Email Marketing that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.</p><p>Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals. </p></div>
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										<span>Familiar yourself with the recent development and updates of the relevant industry</span>
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										<span>Get help from our expert tutors anytime you need</span>
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										<span> Access to course contents that are designed and prepared by industry professionals</span>
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										<span>No formal qualifications required, anyone from any academic background can take this course.</span>
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										<span>Access to any internet-enabled smart device.</span>
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										<span>You will receive a completion certificate upon completing the course.</span>
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										<span>Internationally recognized Accredited Qualification will boost up your resume.</span>
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										<span>You will learn the researched and proven approach adopted by successful salespeople to transform their careers.</span>
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										<span>You will be able to incorporate various practical sales techniques successfully and understand your customers better.</span>
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                                <h2>Course Curriculum</h2>
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					<td colspan="4"><strong>Effective Email Marketing</strong></td>
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					<td>Course Promo: Email Marketing Revolution</td><td><span>🕐 00:02:00</span></td>
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					<td>Lesson 01 - Email Marketing Revolution - Intro Lesson</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 02 - Email marketing an overview</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 03 - Grow and organize your email list</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 04 - Autoresponders and email apps every marketer should know</td><td><span>🕐 00:04:00</span></td>
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					<td>Lesson 05 - Email designing and copyright strategies</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 06 - Email deliverability  strategies - A How to keep your email out of the spam box</td><td><span>🕐 00:04:00</span></td>
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					<td>Lesson 07 - Email deliverability strategies - B Top delivery tools for internet marketers</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 08 - The art of targeting and segmentation</td><td><span>🕐 00:04:00</span></td>
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					<td>Lesson 09 - Email program management _ optimization strategies - A Planning and email marketing calendar</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 10 - Email program management _ optimization strategies - B common email market mistakes to avoid</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 11 - Email program management _ optimization strategies - C Determining the optimal email frequency</td><td><span>🕐 00:02:00</span></td>
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					<td>Lesson 12 - Email program management and optimization strategies C how to use split testing AB testing</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 13 - Funnel creation and drip marketing</td><td><span>🕐 00:03:00</span></td>
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					<td>Lesson 14 - Transactional emails - The 7 best services</td><td><span>🕐 00:04:00</span></td>
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					<td>Lesson 15 - Email styles to boost your profits</td><td><span>🕐 00:04:00</span></td>
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			</div>
		                        </div>

Skill Up

Online Course Creation

Trainers Course

Email Writing

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

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</h2>		</div>
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					<p><span>This comprehensive course on <strong>Effective Email Marketing </strong></span>will deepen your understanding on this topic.</p><p><span><span>After successful completion of this course you can acquire the required skills in this sector. This <strong>Effective Email Marketing</strong></span> comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.</span></p><p><span><span>So enrol in this course today to fast track your career ladder.</span></span></p>					</div>
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			<h2>How will I get my certificate?</h2>		</div>
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					<p><span>You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.</span></p>					</div>
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			<h2>Who is This course for?</h2>		</div>
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					<p><span>There is no experience or previous qualifications required for enrolment on this <strong>Effective Email Marketing</strong></span>. It is available to all students, of all academic backgrounds.</p>					</div>
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			<h2>Requirements</h2>		</div>
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					<p><span>Our <strong>Effective Email Marketing</strong></span> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.</p><p><span><span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></span></p>					</div>
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			<h2>Career Path</h2>		</div>
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					<p><span>Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to-</span></p><ul><li>Open doors of opportunities</li><li>Increase your adaptability</li><li>Keep you relevant</li><li>Boost confidence</li></ul><p>And much more!</p>					</div>
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					</div> <h3>Course Curriculum</h3><div><p>1 sections • 16 lectures • 00:51:00 total length</p></div><div><div><div><div><div><div><div><p>•Course Promo: Email Marketing Revolution: 00:02:00</p></div><div><div><p>•Lesson 01 - Email Marketing Revolution - Intro Lesson: 00:03:00</p></div><div><div><p>•Lesson 02 - Email marketing an overview: 00:03:00</p></div><div><div><p>•Lesson 03 - Grow and organize your email list: 00:03:00</p></div><div><div><p>•Lesson 04 - Autoresponders and email apps every marketer should know: 00:04:00</p></div><div><div><p>•Lesson 05 - Email designing and copyright strategies: 00:03:00</p></div><div><div><p>•Lesson 06 - Email deliverability  strategies - A How to keep your email out of the spam box: 00:04:00</p></div><div><div><p>•Lesson 07 - Email deliverability strategies - B Top delivery tools for internet marketers: 00:03:00</p></div><div><div><p>•Lesson 08 - The art of targeting and segmentation: 00:04:00</p></div><div><div><p>•Lesson 09 - Email program management _ optimization strategies - A Planning and email marketing calendar: 00:03:00</p></div><div><div><p>•Lesson 10 - Email program management _ optimization strategies - B common email market mistakes to avoid: 00:03:00</p></div><div><div><p>•Lesson 11 - Email program management _ optimization strategies - C Determining the optimal email frequency: 00:02:00</p></div><div><div><p>•Lesson 12 - Email program management and optimization strategies C how to use split testing AB testing: 00:03:00</p></div><div><div><p>•Lesson 13 - Funnel creation and drip marketing: 00:03:00</p></div><div><div><p>•Lesson 14 - Transactional emails - The 7 best services: 00:04:00</p></div><div><div><p>•Lesson 15 - Email styles to boost your profits: 00:04:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

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