Harpenden

<p>In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales.</p><p>One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer.</p><p>By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer.</p>By the end of this course, participants will be able to:<ul><li>Understand the power of a positive customer experience in developing sales opportunities</li><li>Recognise and develop a sales opportunity when it arises</li><li>Engage with customers and develop rapport and trust</li><li>Use verbal and non-verbal communication skills and pick up on signals</li><li>Ask powerful questions - and listen to the answers</li><li>Create 'magic moments' for the customer</li><li>Turn a complaint into an opportunity</li><li>Know when to ask for referrals and testimonials</li><li>Pass on leads to the relevant people</li></ul><section>
                    <h3>1 Introduction</h3><ul><li>Aims and objectives</li><li>Beliefs about sales</li></ul> <h3>2 Building rapport</h3><ul><li>First impressions</li><li>Short cuts to rapport</li><li>Finding common interests</li></ul> <h3>3 Selling or serving?</h3><ul><li>Managing emotions and behaviour - Transactional Analysis</li><li>Moments of truth - creating 'magic moments'</li><li>Speed sells - the follow-up</li></ul> <h3>4 Meetings</h3><ul><li>Planning a successful meeting</li><li>Pre-meeting connection and assistance</li><li>Sales meeting failure reasons</li><li>Right v wrong mindset</li></ul> <h3>5 Communication - verbal and non-verbal</h3><ul><li>The 3 Vs - Visual, Verbal, Vocal</li><li>Picking up on signals</li><li>7 power questions</li><li>Questioning techniques</li><li>LISTEN - 3 types of listening skills</li></ul> <h3>6 Influencing</h3><ul><li>6 levels of influence</li><li>Framing to change perspectives</li><li>Turning complaints into opportunities</li></ul> <h3>7 Referrals</h3><ul><li>The power of referrals</li><li>How and when to ask for a referral</li><li>5 steps from rapport to referral</li></ul> <h3>8 Presentation and pitching (optional session)</h3><ul><li>Basic presentation structure and delivery</li><li>Creating powerful impressions</li><li>Creating a 60-second pitch</li><li>The elevator 10-second pitch - answering 'What do you do?'</li><li>Sales presentations</li><li>Emotion <em>v</em> Intellect - how to engage</li><li>Using visuals</li></ul> 


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The In House Training Company

Online Course Marketing

Professional Selling Skills (PSS)

Meeting Skills

Business Communication Skills

Sales Management

Presentation Skills

Sales awareness for IT professionals (In-House)

<p>We've all sat through far more bad presentations than good ones, but knowing what 'good' looks like is easier than successfully replicating it. Sales presentations are a performance and, as salespeople, fluffing our lines can cost us a lot more than hurt pride.</p><p>Having discovered and understood the specific needs and burning issues our prospect has, then this course will help any salesperson avoid dropping the ball and instead wowing their prospects with a</p><p>high-impact, tailored and compelling case for purchase.</p>This course will help participants:<ul><li>Prepare mentally and physically for stand-up presentations</li><li>Use voice modulation and bullet-pointing to demand attention</li><li>Avoid boring their prospects</li><li>Master the do's and don'ts of PowerPoint</li><li>Deal more effectively with technical hitches and prospect's interruptions</li><li>Use eye contact and engagement to avoid prospects 'tuning out'</li><li>Deploy best practice essentials for presenting with colleagues</li><li>Steer through the toughest Q&amp;A</li></ul><section>
                    <h3>1 Preparing your presentation</h3><ul><li>Mindset</li><li>Knowing your objective(s)</li><li>Vocal warm-up techniques</li><li>Assembling pre-agreed benefits</li><li>Time management</li><li>Room set-up</li><li>Technical preparation</li></ul> <h3>2 How to open your presentation</h3><ul><li>Vocal energy</li><li>Summary and agreement of prospect's needs</li><li>How to have posture and confidence</li><li>Use of humour</li><li>What to do with those dreaded hands</li><li>Confident v non-confident body language</li></ul> <h3>3 How to get and keep people's attention</h3><ul><li>Bullet pointing</li><li>Linking benefits to specific, stated needs</li><li>Practical exercise - formulating and delivering tailored benefits</li><li>Being selective with features</li><li>Third party reinforcement and case studies</li><li>'Watering the garden' eye contact technique</li><li>Practical exercise - participants practise 'sharing out' eye contact to audience</li><li>How to handle a prospect's negative body language</li><li>Handling interruptions</li></ul> <h3>4 Presenting in groups</h3><ul><li>Credentialing all participants</li><li>Role delineation for group presentations</li><li>Edifying other participants' messages - do's and don'ts</li><li>How to maintain energy when not speaking</li><li>Practical exercise - good and bad practice when not speaking</li><li>Teamwork in Q&amp;A sessions</li><li>How to hand over professionally</li></ul> <h3>5 PowerPoint do's and don'ts</h3><ul><li>Use of visual aids</li><li>Good and bad PowerPoint slides</li><li>How to make PowerPoint work for you</li><li>Classic PowerPoint errors</li><li>Avoiding and handling technical problems</li><li>Good and bad flipchart practice</li></ul> <h3>6 Closing and / or achieving next action steps</h3><ul><li>Power of summary</li><li>Good Q&amp;A practice</li><li>Handling objections</li><li>Practical exercise - handling objections on one's feet</li><li>Creating consensus among prospect panel</li><li>What to do when prospects disagree with each other</li><li>When to trial close</li><li>How to close on next action steps</li></ul> <h3>7 Wrap-up</h3><ul><li>Key learning points from each participant</li><li>Action steps to be implemented on next presentations</li></ul> 


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Sales awareness for IT professionals (In-House)

By The In House Training Company

Presentation skills for salespeople (In-House)

By The In House Training Company

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