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These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This learning stream delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered. Extensive worksheets and exercises enable you to identify the sales techniques that will win customers most profitably.

Businesses based in Luton can join the FREE workshop, and learn key skills to create their own social media strategy, eye-catching and interesting content, and how to start running their own social media adverts!

This course is for customer service professionals, team leaders and technical experts who need to get that extra edge when they email or call their customers.

Dive into the world of marketing with our Basics of Marketing course. From sales fundamentals to future trends, enhance your skills in sales team management, market understanding, and sales-marketing alignment. Perfect for budding marketers and sales professionals.