2458 Courses delivered Online

How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

Explore the delicate art of paper embossing with our Beginner On-Demand Paper Embossing Course, perfect for enhancing your wellbeing and complementing other crafts like bookbinding. Led by an experienced tutor, this course offers easy-to-follow, step-by-step video tutorials that introduce you to the basics of embossing, from creating simple designs to adding intricate textures to your paper projects. Whether you're new to crafting or looking to expand your skill set, you'll find embossing to be a meditative and rewarding practice. Not only does it add a beautiful touch to your handmade creations, but it also brings a sense of calm and satisfaction to your crafting journey

Seasonal Wreath Making Workshops for every occasion in Oxfordshire area for hen parties, corporate days, birthdays etc. Get in touch to find out

London yoga teacher training course, led by senior teachers with decades of experience. Trauma sensitive, somatic approach. Online and in-person.