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When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

If you are new to qualitative research or if you want some initial help to engage with the materials appropriately, then this webinar programme is for you. Doing Qualitative Research is a free curated resource we developed that takes researchers through the whole research cycle, not just the analysis. There is a heavy emphasis on what it is like to 'do' qualitative research in a robust, ethical and professional manner, with practical exercises and reflexive tasks suggested throughout. We are running two, one-hour webinars together with asynchronous, self-directed engagement with the course materials, to help a peer-group of researchers work through the resources on the parts of the qualitative research process they need help with. We understand that not everyone needs to cover the same materials and concepts, or at the same pace. In the first station, discussion with your peers and the facilitator, will help you choose which parts of the Doing Qualitative Research course to focus on before the second webinar. The concluding webinar uses group work and discussion for you to additionally practice one of the most important aspects of the qualitative research paradigm; reflexivity. You will identify what you have learned and how this affects what you will do next with your learning and research. The webinars are facilitated by our Qualitative Research Specialist Dr Cathy Gibbons. Cathy has almost 20 years' experience of teaching qualitative methods across a wide spectrum of disciplines within and beyond the social sciences. The session is free, and runs as two 2hr sessions, 2 weeks apart.

Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.

Executive AI Coaching: Boost Your Leadership with Generative AI Unlock the power of AI for your business with personalised executive coaching. Paul Addicott-Evans, founder of AECS, offers bespoke 1-on-1 sessions to transform leaders into AI champions. Enhance productivity, drive innovation, and stay ahead in the AI revolution. 20+ years of tech and business expertise. Tailored for C-suite, senior leaders, and entrepreneurs. Elevate your leadership—master generative AI today!

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

Supercharge your career with our comprehensive RPA UiPath developer course and dive into real projects to master UiPath, gain unwavering confidence, and pave your way to success. Elevate your career prospects with access to an extensive resource of 100+ RPA UiPath interview questions and become a highly proficient RPA expert today.