Name: Maximizing Revenue Growth: Mastering Go-To-Market Strategies
Price: 25 GBP
Availability: InStock

<p>If you've been looking for world-class marketing strategies and techniques to help you boost your marketing effect, transform more visitors into customers, generate more sales, and ultimately grow your business, enroling in and completing this course could be one of the best decisions you've ever made.</p><p>if you want to create or improve your retail business, you need to learn the skills demonstrated in this course. These lessons help you to understand retail business strategies, consumer psychology, boosting sales, and generating profit. The students of this course will know how to negotiate with suppliers and customers according to the UK law and system.</p><p>This course will prepare you for your future career through providing the necessary skills and knowledge. Besides that, you can also thrive the next promotion by improving your knowledge. So, what are you waiting for, enrol now to start your learning journey.</p><p><strong>Learners will gain knowledge of:</strong></p><ul><li>Define the retail psychology</li><li>Plan retail strategy to boost sell</li><li>Learn how to fix the price for the products</li><li>Understand consumer behavior by studying this course</li><li>Learn more about the sales process</li><li>Acquire the procedure of dealing with the customers at the checkout</li><li>Know more about how to target the customers efficiently and become trendy</li><li>obtain negotiating skills with suppliers</li></ul><p><strong>Expert Support</strong></p><p>Dedicated tutor support and 24/7 customer support are available to all students with this premium quality course.</p><p><strong>Key Benefits</strong></p><ul><li>Learning materials of the Design course contain engaging voiceover and visual elements for your comfort.</li><li>Get 24/7 access to all content for a full year.</li><li>Each of our students gets full tutor support on weekdays (Monday to Friday)</li></ul><p><strong>This course will quickly change you into a retail specialist and help you see all aspects of the industry. The technique presented in this course has been tried on humans, and the results have been quite positive. You will become an invaluable part of any team working on strategic and operational changes in retail as a result of this course. It will help you get a job not only with retailers but also with consulting businesses and private equity firms that invest in retail.</strong></p><p><strong>Course Curriculum:</strong></p><p>Here is a curriculum breakdown of the Retail Psychology course:</p><ul><li><strong>Module 01:</strong> Retail Psychology</li><li><strong>Module 02:</strong> Retail Strategy</li><li><strong>Module 03:</strong> Retail Pricing</li><li><strong>Module 04:</strong> Importance of Consumer Behaviour</li><li><strong>Module 05:</strong> The Sales Process and Dealing with Customers at the Checkout</li><li><strong>Module 06:</strong> Taking Trends and Targeting Customers Effectively</li><li><strong>Module</strong><strong>07:</strong> The Importance of Communicating with Customers</li><li><strong>Module 08:</strong> Negotiate the Right Deal with Suppliers</li><li><strong>Module</strong><strong>09:</strong> Choosing a Retail Location</li><li><strong>Module 10:</strong> Consumer Rights Act</li><li><strong>Module 11:</strong> Health &amp; Safety for Retail Stores</li></ul><p><strong>Meet the Accreditation</strong></p><p>CPD Quality Standards (CPD QS) accreditation assure the Retail Psychology course training and learning activities are relevant, reliable, and upto date.</p><p><strong>Course Assessment </strong></p><p>To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. Upon completion of an online module, you will immediately be given access to a specifically crafted MCQ test. The results will be evaluated instantly, and the score will be displayed for your perusal. For each test, the pass mark will be set to 60%.</p><p>When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme.</p><p><strong>Exam &amp; Retakes:</strong></p><p>It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.</p><p><strong>Certification</strong></p><p>Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).</p><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>This course is open to everyone who enjoys learning new skills. While this complete training is useful for preparing people for work prospects in related industries, it also aids in the advancement of your career for advancements.</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>This Retail Psychology course is open to all, with no formal entry requirements.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>This course will open up various opportunities for you in the following areas:</p><ul><li>Retail buyer (£18,000 to £50,000) per annum</li><li>Retail merchandiser (£16,000 to £36,000) per annum</li><li>Retail manager (£20,000 to £60,000) per annum</li><li>Sales assistant (£13,000 to £26,000) per annum</li><li>Shopkeeper (£14,000 to £30,000) per annum</li><li>Visual merchandiser (£19,000 to £30,000) per annum</li></ul>
                        </div>

One Education

Retail Psychology - CPD Accredited Course

General Admission

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Diploma in Sales (Level 1)</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Begin by grasping the fundamentals in Introduction to Sales, and hone your expertise in Developing Skills in Sales. Learn the nuances of Sales Team Management, delve into Understanding the Market, and gain insights into Pricing and Budgeting in Sales. Stay ahead of the curve by exploring the Trends and Future of Sales. Elevate your sales career with this comprehensive course in Sales. <br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Learning Outcomes:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Explain the fundamental concepts and strategies in sales.</li><li fr-original-style="" style="box-sizing: border-box;">Apply effective sales techniques and customer engagement skills.</li><li fr-original-style="" style="box-sizing: border-box;">Manage and lead a successful sales team.</li><li fr-original-style="" style="box-sizing: border-box;">Analyze market dynamics and customer behavior.</li><li fr-original-style="" style="box-sizing: border-box;">Utilize pricing and budgeting strategies for sales success.</li><li fr-original-style="" style="box-sizing: border-box;">Evaluate emerging trends shaping the future of sales.</li></ul><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">More Benefits:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">LIFETIME access</li><li fr-original-style="" style="box-sizing: border-box;">Device Compatibility</li><li fr-original-style="" style="box-sizing: border-box;">Free Workplace Management Toolkit</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Diploma in Sales (Level 1) Course Syllabus</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Sales Overview</strong>: Gain a foundational understanding of sales principles, exploring key concepts and the role of sales in business.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Developing Skills in Sales</strong>: Acquire essential sales skills, including effective communication, negotiation, and relationship building, to excel in a sales role.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Sales Team Management</strong>: Learn strategies and techniques for leading and motivating sales teams, and optimising their performance and productivity.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Understanding the Market</strong>: Dive into market analysis, consumer behavior, and competitor research to make informed sales decisions and strategies.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Pricing and Budgeting in Sales</strong>: Master the art of pricing strategies and budget management, ensuring profitability and sustainability in sales operations.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Trends and Future of Sales</strong>: Explore emerging trends and innovations in the field of sales, preparing for the evolving landscape of sales practices and technologies.</p></li></ul>

Empower UK Employment Training

Sales Assistant

Sales Management

SAP Sales & Distribution

Sales Executive

Begin your sales journey with the ‘Diploma in Sales’ course. From sales skills development to market understanding, presentation techniques, and future trends, this course provides a foundational blueprint for success in the sales arena.



Diploma in Sales (Level 1)

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><b data-stringify-type="bold" style="color: rgb(209, 210, 211); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(209, 210, 211);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Welcome to Visual Merchandising Course: Enhancing Retail Appeal. In this course, you&#39;ll learn:</span></b></p><ol style="color: rgb(236, 236, 236); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(236, 236, 236);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Introduction to Visual Merchandising:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Explore the fundamental principles of visual merchandising and its impact on consumer behavior.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Understand the historical context and evolution of visual merchandising in the retail industry.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Analyze the role of visual storytelling in creating memorable brand experiences.</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Store Layouts:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Dive into the strategic planning of store layouts to optimize traffic flow and enhance the overall shopping experience.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Learn about different store layout types and their suitability for various retail environments.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Develop skills in designing layouts that encourage customer engagement and maximize sales potential.</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Exterior Design:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Study the importance of curb appeal and how exterior design influences foot traffic and brand perception.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Explore the use of signage, lighting, and window displays to create an inviting and distinctive storefront.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Gain insights into seasonal and thematic exterior design strategies to attract and retain customers.</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">In-Store Design:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Delve into the nuances of creating visually appealing in-store environments that align with brand identity.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Learn how to use color, lighting, and spatial arrangements to influence customer mood and behavior.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Explore innovative design concepts that enhance product visibility and encourage exploration within the store.</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Mannequins in Visual Merchandising:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Understand the role of mannequins as powerful tools for showcasing fashion and merchandise.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Master the art of creating impactful and trend-conscious displays using mannequins.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Explore the psychology behind effective mannequin placement and styling to drive customer inspiration.</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Display Fixtures:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Learn how to select and arrange display fixtures to optimize product visibility and accessibility.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Explore creative ways to use shelving, racks, and other fixtures to enhance the overall store aesthetic.</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Understand the importance of flexibility in fixture design to accommodate seasonal changes and promotions.</li></ul></li></ol>

John Academy

Visual Merchandising

Unlock the secrets of captivating retail experiences with our Visual Merchandising Course. Master store layouts, in-store design, mannequin styling, and display fixtures to enhance retail appeal. Elevate your understanding of the art and science behind visual storytelling. Join us for an immersive journey into the world of retail design and transform spaces into compelling shopping destinations. Enroll now for a hands-on learning experience and unleash the power of visual merchandising.

Visual Merchandising Course: Enhancing Retail Appeal

<p>Are you ready to elevate your career in retail management? Dive into our comprehensive course, "Retail Management: Retail Pricing, Psychology and Strategies," designed to equip you with the essential knowledge and skills to excel in the dynamic world of retail. Whether you're an aspiring retail manager, a seasoned professional looking to update your skills, or someone eager to understand the intricacies of the retail industry, this course is your gateway to success.</p><p><strong>Key Features:</strong></p><ul><li>CPD Certified </li><li>Free Certificate from Reed</li><li>CIQ Approved</li><li>Developed by Specialist</li><li>Lifetime Access </li></ul><p>The "Retail Management: Retail Pricing, Psychology and Strategies" course provides a comprehensive understanding of the retail industry. Learners will explore effective retail strategies, the psychology behind consumer behavior, and the importance of communicating with customers. They will also gain insights into pricing strategies, brand management, and selling across multiple channels. The course emphasizes the significance of choosing the right retail location, staying updated with trends, and targeting customers effectively. Students will learn about the sales process, how to lead and manage a retail team, and negotiating deals with suppliers.</p><p>Additionally, the curriculum covers essential aspects of supply chain management, retail buying, and merchandising. It also addresses the importance of health and safety in retail stores and developing robust store security procedures. By the end of the course, learners will be equipped with the skills needed to thrive in various retail management roles.</p><p><strong>Course Curriculum</strong></p><ul><li><strong>Module 01:</strong> Introduction to Retail Management</li><li><strong>Module 02:</strong> Retail Strategy</li><li><strong>Module 03: </strong>Retail Psychology</li><li><strong>Module 04: </strong>Importance of Consumer Behaviour</li><li><strong>Module 05: </strong>The Importance of Communicating with Customers</li><li><strong>Module 06:</strong> Consumer Rights Act</li><li><strong>Module 07: </strong>Retail Pricing</li><li><strong>Module 08: </strong>Retail Brand Management</li><li><strong>Module 09: </strong>Selling in Multiple Channels</li><li><strong>Module 10:</strong> Choosing a Retail Location</li><li><strong>Module 11: </strong>Taking Trends and Targeting Customers Effectively</li><li><strong>Module 12:</strong> The Sales Process and Dealing with Customers at the Checkout</li><li><strong>Module 13: </strong>Management Skills for Leading Your Team</li><li><strong>Module 14: </strong>Negotiate the Right Deal with Suppliers</li><li><strong>Module 15:</strong> Supply Chain Management in Retailing</li><li><strong>Module 16: </strong>Retail Buying and Merchandising</li><li><strong>Module 17: </strong>Health and Safety for Retail Stores</li><li><strong>Module 18:</strong> Develop Store Security Procedures</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Understand fundamentals and strategies of retail management.</li><li>Analyse consumer behaviour and retail psychology.</li><li>Communicate effectively with customers and understand consumer rights.</li><li>Develop pricing strategies and brand management skills.</li><li>Implement supply chain and store security procedures.</li><li>Master management skills for leading retail teams.</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><li>
                                        <h3>
                                            
                                                Retail Management: Retail Pricing, Psychology and Strategies <span>2:44:15</span>
                                                <span></span>
                                            
                                        </h3>
                                        <ul id="section1">
                                                <li>
                                                    <span>1: Module 01: Introduction to Retail Management</span>

                                                    <span>13:46</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>2: Module 02: Retail Strategy</span>

                                                    <span>09:44</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>3: Module 03: Retail Psychology</span>

                                                    <span>07:06</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>4: Module 04: Importance of Consumer Behaviour</span>

                                                    <span>05:48</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>5: Module 05: The Importance of Communicating with Customers</span>

                                                    <span>09:03</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>6: Module 06: Consumer Rights Act</span>

                                                    <span>08:42</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>7: Module 07: Retail Pricing</span>

                                                    <span>16:29</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>8: Module 08: Retail Brand Management</span>

                                                    <span>08:26</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>9: Module 09: Selling in Multiple Channels</span>

                                                    <span>12:40</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>10: Module 10: Choosing a Retail Location</span>

                                                    <span>08:55</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>11: Module 11: Taking Trends and Targeting Customers Effectively</span>

                                                    <span>05:38</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>12: Module 12: The Sales Process and Dealing with Customers at the Checkout</span>

                                                    <span>04:56</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>13: Module 13: Management Skills for Leading Your Team</span>

                                                    <span>08:40</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>14: Module 14: Negotiate the Right Deal with Suppliers</span>

                                                    <span>05:38</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>15: Module 15: Supply Chain Management in Retailing</span>

                                                    <span>07:37</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>16: Module 16: Retail Buying and Merchandising</span>

                                                    <span>11:27</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>17: Module 17: Health and Safety for Retail Stores</span>

                                                    <span>09:59</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>18: Module 18: Develop Store Security Procedures</span>

                                                    <span>08:41</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>19: CPD Certificate - Free</span>

                                                    <span>01:00</span>

                                                                                                                                                                
                                                                                                    </li>
                                        </ul>
                                    </li><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Aspiring retail managers.</li><li>Current retail employees.</li><li>Small business owners.</li><li>Individuals interested in consumer behaviour.</li><li>Those entering the retail sector.</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Retail Manager</li><li>Store Supervisor</li><li>Merchandising Manager</li><li>Brand Manager</li><li>Supply Chain Coordinator</li><li>Customer Service Manager</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Reed Courses Certificate of Completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Will be downloadable when all lectures have been completed.</p></div>

                        </div>

Online Training Academy

Retail Management: Retail Pricing, Psychology and Strategies

<div><div id="commonContent"><p>ð <strong>Unlock the Secrets of the Economic World with 'Understanding Economics' Course!</strong></p><p>Are you intrigued by the forces that shape our global economy? Do you want to decode complex economic principles and apply them to real-world scenarios? Look no further! Our comprehensive 'Understanding Economics' course is your ticket to mastering the fundamentals of economics and gaining a competitive edge in today's dynamic market.</p><p> </p><p>ð¡ <strong>Why Understanding Economics Matters:</strong></p><p>Economics is the backbone of modern society, influencing everything from government policies to individual financial decisions. By delving into the intricacies of supply and demand, market structures, and macroeconomic trends, you'll gain invaluable insights into how economies function and evolve over time.</p><p>Whether you're a business professional aiming to make informed strategic decisions, a student exploring future career paths, or simply a curious individual eager to understand the world around you, this course offers something for everyone.</p><p> </p><p>ð <strong>What You'll Learn:</strong></p><p>Our 'Understanding Economics' course covers a wide range of topics, including:</p><ul><li><strong>Microeconomics:</strong> Explore the behavior of individuals and firms in markets, understand the concept of elasticity, and learn how to analyze consumer behavior.</li><li><strong>Macroeconomics:</strong> Gain insights into the broader economic factors such as inflation, unemployment, fiscal policy, and monetary policy.</li><li><strong>International Economics:</strong> Understand the complexities of global trade, exchange rates, and economic development.</li><li><strong>Economic History:</strong> Trace the evolution of economic thought and understand how historical events have shaped modern economic systems.</li></ul><p>With engaging lectures, real-world case studies, and interactive discussions, you'll develop a solid foundation in economics that you can apply to various personal and professional endeavors.</p><p> </p><p>ð©âð <strong>Who is this for?</strong></p><ul><li><strong>Students:</strong> Whether you're studying economics as part of your academic curriculum or looking to supplement your knowledge with practical insights, this course will provide you with the tools to excel in your studies and beyond.</li><li><strong>Professionals:</strong> From entrepreneurs and business owners to policymakers and analysts, understanding economics is essential for making informed decisions in today's competitive marketplace.</li><li><strong>Curious Minds:</strong> If you're simply curious about how the economy works and want to broaden your intellectual horizons, this course offers a stimulating learning experience for anyone with a thirst for knowledge.</li></ul><p> </p><p>ð¼ <strong>Career Path:</strong></p><p>A solid understanding of economics opens doors to a wide range of career opportunities, including:</p><ul><li><strong>Business and Finance:</strong> Pursue careers in finance, consulting, marketing, or entrepreneurship, where economic principles play a crucial role in decision-making processes.</li><li><strong>Government and Policy:</strong> Work in public policy, economic development, or regulatory agencies, shaping the economic landscape through informed policymaking.</li><li><strong>Research and Academia:</strong> Explore opportunities in economic research, academia, or think tanks, contributing to the advancement of economic theory and practice.</li><li><strong>International Relations:</strong> Dive into roles within international organizations, diplomatic corps, or multinational corporations, navigating the complexities of global economics and trade relations.</li></ul><p>No matter your career aspirations, a solid understanding of economics will set you apart from the competition and empower you to make meaningful contributions in your chosen field.</p><p> </p><p>ð <strong>Ready to Take the Next Step?</strong></p><p>Don't miss out on this opportunity to demystify the world of economics and embark on a journey of discovery and empowerment. Enroll in our 'Understanding Economics' course today and unlock the keys to success in the ever-changing economic landscape.</p><p>Join thousands of students worldwide who have already transformed their understanding of economics and are ready to tackle the challenges of tomorrow with confidence. Start your journey today!</p></div></div><p> </p><p><strong>FAQ (Frequently Asked Questions) for Understanding Economics Course</strong></p><p><strong>Q1: What is Economics and why is it important?</strong></p><p>Economics is the study of how individuals, businesses, and societies allocate scarce resources to fulfill unlimited wants and needs. It explores decision-making processes, resource allocation, production, distribution, and consumption of goods and services. Understanding economics is crucial because it provides insights into how societies function, how policies impact individuals and businesses, and how resources can be managed efficiently to improve overall well-being.</p><p><strong>Q2: What are the main branches of Economics?</strong></p><p>Economics can be broadly divided into two main branches: Microeconomics and Macroeconomics. Microeconomics focuses on individual economic units such as households, firms, and markets, examining how they make decisions regarding resource allocation and pricing. Macroeconomics, on the other hand, deals with the economy as a whole, studying aggregate phenomena like inflation, unemployment, economic growth, and government policies' impacts on these factors.</p><p><strong>Q3: How does Economics relate to everyday life?</strong></p><p>Economics permeates various aspects of daily life, influencing decisions ranging from personal finance to government policies. Understanding economic principles can help individuals make informed choices about spending, saving, investing, and career planning. It also provides insights into broader societal issues such as income inequality, healthcare access, environmental sustainability, and international trade relations.</p><p><strong>Q4: What are some key concepts in Economics that students should understand?</strong></p><p>Several fundamental concepts form the backbone of economics education, including supply and demand, opportunity cost, scarcity, comparative advantage, elasticity, fiscal policy, monetary policy, inflation, and economic indicators like GDP (Gross Domestic Product) and unemployment rate. Mastery of these concepts allows students to analyze real-world economic issues critically and propose effective solutions.</p><p><strong>Q5: How can one excel in studying Economics?</strong></p><p>To excel in studying economics, students should actively engage with the material by attending classes regularly, participating in discussions, and seeking clarification when needed. It's essential to practice solving economic problems, analyzing data, and applying economic theories to real-life scenarios. Additionally, staying updated on current events and economic trends helps students understand the practical implications of economic theories and policies. Developing critical thinking, analytical, and quantitative skills is also crucial for success in economics.</p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Chapter 01 Basics of Economics</h4><div><div><ul><li><div>
<span></span><h5>
Basics of Economics</h5></div><div>
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Chapter 02 Understanding How Economists use Models and Graphs</h4><div><div><ul><li><div>
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Understanding How Economists use Models and Graphs</h5></div><div>
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Chapter 03 The Economy and Economics</h4><div><div><ul><li><div>
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The Economy and Economics</h5></div><div>
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Chapter 04 Capitalism</h4><div><div><ul><li><div>
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Capitalism</h5></div><div>
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Chapter 05 Deciding what to Produce and Market</h4><div><div><ul><li><div>
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Deciding what to Produce and Market</h5></div><div>
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Chapter 06 Inflation, Central banks and Monetary policy</h4><div><div><ul><li><div>
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Inflation, Central banks and Monetary policy</h5></div><div>
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Compete High

Understanding Economics

<p>ð Unlock Profit-Boosting Strategies with 'Strategic Pricing Mastery: Boost Your Profits MasterClass'! ð</p><p> </p><p>Are you tired of guessing the right price for your products or services? Are you ready to take control of your profits and elevate your business to new heights? Look no further! Introducing our exclusive online course - 'Strategic Pricing Mastery: Boost Your Profits MasterClass.'</p><p> </p><p>ð <strong>Why This MasterClass?</strong> In the dynamic world of business, pricing is a game-changer. Mastering the art of strategic pricing can propel your profits and set you apart from the competition. Our comprehensive course is designed to empower you with the knowledge, tools, and techniques to optimize your pricing strategy for maximum financial success.</p><p> </p><p>ð <strong>What You'll Learn:</strong></p><ul><li><strong>The Psychology of Pricing:</strong> Uncover the secrets of consumer behavior and how it influences purchasing decisions.</li><li><strong>Competitive Pricing Tactics:</strong> Analyze your market and competitors to position your offerings strategically.</li><li><strong>Value-Based Pricing:</strong> Learn to communicate and price the value your products or services bring to your customers.</li><li><strong>Dynamic Pricing Strategies:</strong> Adapt your pricing to market fluctuations and consumer demand for increased profitability.</li><li><strong>Negotiation Skills:</strong> Develop effective negotiation techniques to secure deals without compromising your bottom line.</li></ul><p> </p><p>ð <strong>Course Highlights:</strong></p><ul><li><strong>Expert-Led Sessions:</strong> Learn from industry experts with proven track records in strategic pricing.</li><li><strong>Interactive Modules:</strong> Engage in hands-on activities and case studies to reinforce your learning.</li><li><strong>Practical Tools:</strong> Access templates and tools to implement strategic pricing immediately.</li><li><strong>Community Support:</strong> Join a network of like-minded professionals to share insights and experiences.</li></ul><p> </p><p>ð¯ <strong>Who Should Enroll:</strong></p><ul><li>Entrepreneurs and Business Owners</li><li>Marketing and Sales Professionals</li><li>Product Managers and Developers</li><li>Anyone looking to enhance their pricing skills for financial success</li></ul><p> </p><p>ð¡ <strong>Exclusive Limited-Time Offer:</strong> Enroll now to take advantage of our special launch pricing! Be among the first to master the art of strategic pricing and transform your business into a profit-generating machine.</p><p> </p><p>ð <strong>Your Success, Our Priority:</strong> We believe in the transformative power of strategic pricing. Join 'Strategic Pricing Mastery: Boost Your Profits MasterClass' and embark on a journey to unlock untapped potential in your business.</p><p> </p><p>ð¨ Don't miss out on this opportunity! Act now to secure your spot and revolutionize your approach to pricing. Click [Enroll Now] and boost your profits with confidence! ð</p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Part 01- Introduction</h4><div><div><ul><li><div>
<span></span><h5>
Pricing Strategy Overview</h5></div><div>
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Part 01- What Pricing Communicates to Your Customers</h4><div><div><ul><li><div>
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What Price Communicates</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
Scenario-Based Pricing</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
Types of Pricing Strategies</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
What Investors are Looking for in Your Pricing Strategy</h5></div><div>
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<span></span><h5>
Test Your Pricing</h5></div><div>
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Part 01- Pricing Model Basics</h4><div><div><ul><li><div>
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The 3 Pricing Models</h5></div><div>
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Guess The Pricing Model</h5></div><div>
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Examples of Pricing Models</h5></div><div>
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Case Study T-Shirt Pricing</h5></div><div>
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Part 02- Pricing Strategy and Your Competitors</h4><div><div><ul><li><div>
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Common Pricing Strategy Mistakes</h5></div><div>
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5 Key Steps to Pricing Strategy</h5></div><div>
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<span></span><h5>
Researching Your Market</h5></div><div>
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Case Study Researching the Competition</h5></div><div>
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Part 02- Pricing Strategy and Your Margins</h4><div><div><ul><li><div>
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Know Your Margins</h5></div><div>
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Average Industry Margins</h5></div><div>
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Part 03- Introduction</h4><div><div><ul><li><div>
<span></span><h5>
Pricing Influencers Explained</h5></div><div>
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Part 03- Understanding Price Influencers</h4><div><div><ul><li><div>
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Pricing Variable 1 - Competition</h5></div><div>
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<span></span><h5>
Pricing Variable 2 - Demand</h5></div><div>
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<span></span><h5>
Pricing Variable 3 - First of a Kind</h5></div><div>
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Pricing Variable 4 - Uniqueness</h5></div><div>
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Pricing Variable 5 - Scarcity</h5></div><div>
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Pricing Variable 6 - Quality</h5></div><div>
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Pricing Variable 7 - Margin</h5></div><div>
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Part 03- Calculate Your Score</h4><div><div><ul><li><div>
<span></span><h5>
Scoring Your Pricing Influencers</h5></div><div>
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<span></span></div></li></ul></div></div></div><div><h4>
Part 04- Introduction</h4><div><div><ul><li><div>
<span></span><h5>
Overview of Pricing Models</h5></div><div>
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Part 04- Pricing Models</h4><div><div><ul><li><div>
<span></span><h5>
Cost-Based Pricing Pros and Cons</h5></div><div>
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Market-Based Pricing Pros and Cons</h5></div><div>
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<span></span><h5>
Value-Based Pricing Pros and Cons</h5></div><div>
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<span></span><h5>
Choosing a Pricing Model</h5></div><div>
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<span></span><h5>
Common Mistakes in Pricing</h5></div><div>
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<span></span><h5>
Setting Your Price Case Study</h5></div><div>
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<span></span><h5>
Workshop - Create Your Pricing Strategy</h5></div><div>
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Strategic Pricing Mastery: Boost Your Profits MasterClass

<p>Embark on an exhilarating journey into the dynamic realm of <strong>Marketing, Advertising, and Public Relations (PR)</strong>. In today's digital age, where every interaction matters, mastering the intricacies of these disciplines opens doors to boundless opportunities. With over <strong>the demand for skilled professionals in this field is skyrocketing</strong>. Our comprehensive Marketing, Advertising &amp; PR course delves deep into the fundamentals and advanced strategies, from understanding consumer behaviour to crafting compelling brand narratives.</p><p>Explore the nuances of market segmentation, product lifecycle management, and integrated marketing communications. Unravel the art of impactful advertising, strategic PR management, and crisis handling in the digital era. With practical insights and theoretical frameworks, navigate through the ever-evolving landscape of social media and digital marketing. Gain a holistic understanding of ethics and professionalism integral to successful PR practices. <strong>Join us and unlock your potential to thrive in this exciting industry</strong>.</p><p><strong>Key Features:</strong></p><ul><li>CPD Certified</li><li>Instant e-certificate and hard copy dispatch by next working day</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by qualified professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p>This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively.</p><p>This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally.</p><strong>Course Curriculum:</strong><p><strong>Course 01: </strong>Marketing</p><ul><li><strong>Module 01:</strong> Basics of Marketing</li><li><strong>Module 02:</strong> The Marketing Process</li><li><strong>Module 03:</strong> Strategic Marketing</li><li><strong>Module 04: </strong>Marketing Environment</li><li><strong>Module 05:</strong> Market Segmentations</li><li><strong>Module 06: </strong>Consumer Buying Behaviour</li><li><strong>Module 07:</strong> Business Markets and Buying Behaviour</li><li><strong>Module 08:</strong> Marketing Research</li><li><strong>Module 09: </strong>Product Strategy</li><li><strong>Module 10:</strong> Branding Strategy</li><li><strong>Module 11:</strong> Product Life Cycle</li><li><strong>Module 12:</strong> Pricing Strategy</li><li><strong>Module 13:</strong> Marketing Channels</li><li><strong>Module 14:</strong> Integrated Marketing Communications</li><li><strong>Module 15:</strong> Advertising and Sales Promotion</li><li><strong>Module 16:</strong> Personal Selling and Public Relations</li><li><strong>Module 17:</strong> Direct and Digital Marketing</li></ul><p><strong>Course 02: </strong>PR : Public Relation</p><ul><li><strong>Module 01:</strong> Introduction to Public Relations</li><li><strong>Module 02:</strong> Concepts of Public Relations</li><li><strong>Module 03:</strong> Management and Organisation of Public Relations</li><li><strong>Module 04:</strong> Public Relations Tactics and Research</li><li><strong>Module 05:</strong> Major Fields of Public Relations Practice Part I</li><li><strong>Module 06:</strong> Major Fields of Public Relations Practice Part II</li><li><strong>Module 07:</strong> Social Media and PR </li><li><strong>Module 08:</strong> Crisis management</li><li><strong>Module 09:</strong> Ethics &amp; Professionalism in Public Relations</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Understand core marketing principles and strategic frameworks.</li><li>Analyze consumer behaviour for effective marketing strategies.</li><li>Develop comprehensive product and branding strategies.</li><li>Implement integrated marketing communications across various channels.</li><li>Execute tactical public relations initiatives with ethical considerations.</li><li>Manage crises and maintain brand reputation effectively.</li></ul><p><strong>Accreditation</strong></p><p>All of our courses, including the <strong>Marketing, Advertising &amp; PR Course</strong> are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certification</strong></p><p>Once you've successfully completed your <strong>Marketing, Advertising &amp; PR Course</strong>, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.</p><p><strong>Assessment</strong></p><p>At the end of the <strong>Marketing, Advertising &amp; PR Course</strong>, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        25 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Aspiring marketing professionals seeking comprehensive knowledge.</li><li>Individuals aiming to excel in advertising and sales promotion roles.</li><li>PR enthusiasts looking to master strategic communication.</li><li>Entrepreneurs desiring to build strong brand identities.</li><li>Career changers exploring opportunities in dynamic industries.</li></ul>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>Learners do not require any prior qualifications to enrol on this Advertising &amp; PR Course. You just need to have an interest in Advertising &amp; PR Course.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Marketing Manager - £40K to £60K/year.</li><li>Advertising Account Executive - £20K to £30K/year.</li><li>PR Specialist - £25K to £45K/year.</li><li>Brand Manager - £35K to £50K/year.</li><li>Digital Marketing Strategist - £30K to £45K/year.</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</p></div>
        <h4>Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).<br />For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.<br />Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p></div>

                        </div>

Training Express

Marketing, Advertising & PR Course

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><b data-stringify-type="bold" fr-original-style=" color: rgb(209, 210, 211);" style="color: rgb(209, 210, 211); box-sizing: border-box;" id="isPasted"><span fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: border-box;">Welcome to Fast-Moving Consumer Goods: Career in the FMCG Industry. In this course, you&#39;ll learn:<br fr-original-style="" style="box-sizing: border-box;"></span></b></p><ol style="color: rgb(209, 213, 219); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(209, 213, 219);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Introduction to FMCG Industry:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Overview of FMCG and its significance in the global economy</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Key players, market structure, and supply chain dynamics</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Consumer behavior and purchasing patterns in the FMCG sector</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">FMCG Marketing Strategies:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Fundamentals of FMCG marketing</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Branding and product positioning</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Digital marketing and social media strategies</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Consumer engagement and loyalty programs</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Sales and Distribution in FMCG:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Sales channels and distribution networks</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Sales force management and performance metrics</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Inventory management and supply chain optimization</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Retailer relationships and negotiations</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Retailing and E-commerce in FMCG:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Traditional retail vs. e-commerce in the FMCG sector</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">E-commerce platforms and trends</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Omnichannel strategies for FMCG brands</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Challenges and opportunities in the changing retail landscape</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">International FMCG Market:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Global expansion strategies for FMCG companies</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Cross-cultural considerations in marketing and distribution</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Regulatory and compliance challenges in international markets</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Case studies of successful global FMCG brands</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">FMCG Industry Trends and Future:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Emerging trends in product innovation and development</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Sustainable and ethical practices in the FMCG industry</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Technological advancements shaping the future of FMCG</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Career opportunities and skill requirements for future FMCG professionals</li></ul></li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong style="color: var(--tw-prose-bold); font-weight: 700; box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-bold);">Case Study - Coca-Cola&#39;s Marketing Strategy:</strong></p><ul style="color: initial; box-sizing: border-box;" fr-original-style="color: initial;"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">In-depth analysis of Coca-Cola&#39;s historical and current marketing strategies</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Examination of successful campaigns and their impact</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Lessons learned and applications for other FMCG brands</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Interactive discussions on adapting strategies to different markets and consumer segments</li></ul></li></ol>

Accredited Digital Marketing

Fast-Moving Consumer Goods (FMCG)

Continuous Professional Development (CPD)

E-Commerce

Explore the dynamic world of Fast-Moving Consumer Goods (FMCG) with our comprehensive course. Gain insights into FMCG marketing strategies, sales and distribution, retailing, and e-commerce. Dive into international markets, industry trends, and the future landscape. Unpack the success of Coca-Cola's marketing strategy through an in-depth case study. Elevate your career prospects in the ever-evolving FMCG industry. Join us for a transformative learning experience that blends theory with real-world applications.

Fast-Moving Consumer Goods: Career in the FMCG Industry


<p><span>In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes.</span></p>
<p><span>From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch.</span></p>
<p><span>While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success.</span></p>
<p><strong><span>Learning Outcomes</span></strong></p>
<ol>
<li><span>Understand the foundational concepts and theories behind marketing.</span></li>
<li><span>Recognise the significance of strategic marketing in the competitive market.</span></li>
<li><span>Comprehend the various external factors that influence marketing decisions.</span></li>
<li><span>Analyse market segments and the intricacies of consumer behaviour.</span></li>
<li><span>Implement product, branding, and pricing strategies effectively.</span></li>
<li><span>Ascertain the importance and application of various marketing channels.</span></li>
<li><span>Formulate and apply integrated marketing communication strategies.</span></li>
</ol>
<h3><b>Why buy this Principles of Marketing - Online Course?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Principles of Marketing - Online Course</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring marketing professionals seeking a solid foundation in marketing principles.</li>
<li>Business owners and entrepreneurs aiming to enhance their marketing skills.</li>
<li>Students studying marketing or business-related courses.</li>
<li>Individuals interested in understanding how marketing strategies impact business success.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Principles of Marketing - Online Course</b><span> does not require you to have any prior qualifications or experience. You can just enrol and start learning.This </span><b>Principles of Marketing - Online Course</b><span> was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Marketing Coordinator: Assist in implementing marketing strategies and campaigns.</li>
<li>Brand Manager: Oversee brand development and positioning in the market.</li>
<li>Market Research Analyst: Analyze market trends and consumer behavior.</li>
<li>Sales Representative: Promote and sell products to target customers.</li>
<li>Digital Marketing Specialist: Manage online marketing efforts and digital campaigns.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4"> Module 01: Basics of Marketing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Basics of Marketing</td>
					<td> </td>
					<td><span><i></i> 00:46:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 02: The Marketing Process</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Marketing Process</td>
					<td> </td>
					<td><span><i></i> 00:49:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 03: Strategic Marketing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Strategic Marketing</td>
					<td> </td>
					<td><span><i></i> 01:11:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 04: Marketing Environment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Marketing Environment</td>
					<td> </td>
					<td><span><i></i> 00:29:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 05: Market Segmentations</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Market Segmentations</td>
					<td> </td>
					<td><span><i></i> 00:52:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 06: Consumer Buying Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Buying Behaviour</td>
					<td> </td>
					<td><span><i></i> 01:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 07: Business Markets and Buying Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Business Markets and Buying Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:52:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 08: Marketing Research</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Marketing Research</td>
					<td> </td>
					<td><span><i></i> 00:48:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 09: Product Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Strategy</td>
					<td> </td>
					<td><span><i></i> 00:55:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 10: Branding Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Branding Strategy</td>
					<td> </td>
					<td><span><i></i> 00:39:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 11: Product Life Cycle</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Life Cycle</td>
					<td> </td>
					<td><span><i></i> 00:33:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 12: Pricing Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Pricing Strategy</td>
					<td> </td>
					<td><span><i></i> 01:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 13: Marketing Channels</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Marketing Channels</td>
					<td> </td>
					<td><span><i></i> 01:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 14: Integrated Marketing Communications</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Integrated Marketing Communications</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 15: Advertising and Sales Promotion</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Advertising and Sales Promotion</td>
					<td> </td>
					<td><span><i></i> 01:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 16: Personal Selling and Public Relations</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Personal Selling and Public Relations</td>
					<td> </td>
					<td><span><i></i> 01:14:00</span></td>
				</tr>
								<tr>
					<td colspan="4"> Module 17: Direct and Digital Marketing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Direct and Digital Marketing</td>
					<td> </td>
					<td><span><i></i> 00:54:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Principles of Marketing - Online Course</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

Studyhub UK

Online Course Marketing

Marketing Psychology

Digital Marketing

Corporate Marketing

Global Marketing

Business & Marketing

Principles of Marketing - Online Course

<p>ð Unlock Your Business Potential with 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' Course! ð</p><p> </p><p>Ready to propel your business to new heights and maximize your revenue? Look no further! Dive into our comprehensive online course meticulously designed to equip you with the essential strategies for unprecedented success in the market.</p><p> </p><p>ð Here's what you'll master in each module:</p><p>ð¹ Module 01: Create a Unique Competitive Advantage Uncover the secrets to set your business apart from the competition. Learn how to identify and leverage your unique strengths to create an unbeatable competitive edge.</p><p>ð¹ Module 02: Position Your Product or Service in Action Craft a winning strategy to effectively position your product or service in the market. Gain insights into consumer behavior and learn to tailor your offerings for maximum impact.</p><p>ð¹ Module 03: Determine Your Target Market Discover the power of pinpoint accuracy! Understand your audience better than ever before and learn how to target and captivate your ideal customers.</p><p>ð¹ Module 04: Build a Compelling Value Proposition Learn the art of crafting compelling value propositions that resonate with your audience. Master the skills needed to communicate your product or service's unique benefits effectively.</p><p> </p><p>ð What's in it for you? â Actionable insights from industry experts â Practical strategies for immediate implementation â Engaging learning materials: videos, quizzes, and real-world case studies â Accessible anytime, anywhere - fit your learning into your schedule</p><p> </p><p>ð Elevate your revenue game and outshine your competition! Enroll now and transform your business into a revenue-generating powerhouse.</p><p>Don't miss this opportunity to revolutionize your approach to market strategies! Join 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' and take the first step towards exponential success.</p><p>Enroll today and start your journey to maximizing revenue growth! ððð¡</p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Module 01: Create a Unique Competitive Advantage</h4><div><div><ul><li><div>
<span></span><h5>
Unique Competitive Advantage Explained</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Unique Competitive Advantage - Company Examples</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
How to Determine Your Unique Competitive Advantage</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 1 - Evaluate Your Strengths</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 2 - Evaluate Your Competitive Landscape</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 3 - Identify Your Unique Competitive Advantage</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 4 - Test Your Unique Competitive Advantage</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Common Mistakes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Workshop - Unique Competitive Advantrage In Action</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 02: Position Your Product or Service in Action</h4><div><div><ul><li><div>
<span></span><h5>
Positioning is about Your Customer's Point of View</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
What Investors are Looking For</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Ben and Jerry's Case Study</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Keys to Success</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
The Positioning Framework Overview</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 1 - Create Meaningful Attributes - Part 1</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 1 - Create Meaningful Attributes - Part 2</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 1 - Create Meaningful Attributes - Part 3</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Viking Cruises - Case Study</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 2 - Custom Attributes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 3- Evaluate Rank Attributes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 4 - Evaluating Positioning Rankings</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
2122 - Step 5 - Positioning of Your Attributes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Step 6 - Your Positioning Statement</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Common Mistakes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Workshop - Position Your Product or Service in Action</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 03: Determine Your Target Market</h4><div><div><ul><li><div>
<span></span><h5>
Target Market Essentials</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Why is Your Target Market So Important</h5></div><div>
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Define Your Target Market</h5></div><div>
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Step 1 - Define Standard Attributes - Demographics</h5></div><div>
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Step 1 (con't) - Define Standard Attributes - More Demographics</h5></div><div>
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Step 1 (con't) - Define Standard Attributes - Psychographics</h5></div><div>
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Step 2 - Develop Custom Attributes</h5></div><div>
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Step 3 - Validation</h5></div><div>
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Step 4 - Adjust Your Strategy</h5></div><div>
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Workshop - Devleoping Your Target Market</h5></div><div>
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Module 04: Build a Compelling Value Proposition</h4><div><div><ul><li><div>
<span></span><h5>
Characteristics of Unique Value Propositions</h5></div><div>
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Types of Customer Benefits UVPs Express</h5></div><div>
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Examples of Unique Value Propositions</h5></div><div>
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What Investors Are Looking For</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
Value Proposition vs Competitive Advantage</h5></div><div>
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Understand Your Competitor's Unique Value Proposition</h5></div><div>
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Streaming Services Example</h5></div><div>
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<span></span><h5>
The Value Proposition Framework</h5></div><div>
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Step 1 - Brainstorming</h5></div><div>
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Step 2 - Create a Value Proposition List</h5></div><div>
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Step 3 - Determine Uniqueness</h5></div><div>
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Step 4 - Prioritize Top Value Propositions</h5></div><div>
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Step 5 - Tell a Story</h5></div><div>
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Common Mistakes</h5></div><div>
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<span></span><h5>
Workshop - Build Your Unique Value Proposition</h5></div><div>
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Maximizing Revenue Growth: Mastering Go-To-Market Strategies

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This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.
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<p>This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.</p>
<p>After completing this course, you will be able to:</p>
<ul>
<li>Critically Analyse Consumer Behaviour.</li>
<li>Learn Theories of Consumer Behaviour such as:</li>
<ul>
<li>Theory of Reasoned Action.</li>
<li>Theory of Planned Behaviour.</li>
<li>Motivation-need Theory.</li>
<li>Impulse Buying.</li>
</ul>
<li>Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.</li>
<li>Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.</li>
<li>Explore Agile Business Strategies in Tourism and Hospitality.</li>
</ul>
</div>
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</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2828"> <div> <p>"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Principles of Consumer Behaviour in the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Principles in the tourism and hospitality industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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<p>There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.</p>
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
Â·          Hospitality Managers<br />Â·          Tourism Marketing Professionals<br />Â·          Tourism Industry Professionalism<br />Â·          Customer Experience Managers<br />Â·          Customer Experience Enhancement<br />Â·          Hospitality and Tourism Management Strategies<br />Â·          Market Researchers<br />Â·          Strategic Marketing Management Specialization<br />Â·          Marketing Analytics Specialization<br />Â·          International Marketing Specialization
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</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Metropolitan School of Business & Management UK

Tourism Management

Hospitality & Catering

Business Studies

Hospitality Management

Hospitality & Tourism

Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

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<p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to Use Consumer Insights?</li>
<li>Twenty-twenty-one Consumer Survey.</li>
<li>Understanding Consumer Behaviour.</li>
<li>What is ICT?</li>
<li>Technology &amp; Consumer Behaviour.</li>
<li>ICT Factors That Shape Consumer Behaviour.</li>
<li>Positive Impacts of Technology on Consumer Behaviour.</li>
<li>Negative Impacts of Technology on Consumer Behaviour.</li>
<li>Methods to Adapt Customer Behaviours.</li>
<li>The Impact of Technology on the Environment.</li>
</ul>
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<div>This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2187"> <div> <p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology &amp; Consumer Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology and Consumer Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Business Manager</li>
<li>Consumer Behavior Analyst</li>
<li>Technology Strategist</li>
<li>Digital Marketing Manager</li>
<li>Customer Insights Manager</li>
<li>Consumer Experience Designer</li>
<li>E-commerce Manager</li>
</ul>
</div>
</div>
</div>
</div><div>
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<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Management (MBM)

BTEC

Diploma in Management Studies (DMS)

Business Information Technology

Professional Certificate Course in Technology and Consumer Behaviour in London 2024

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<p>"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p>
<p>Upon completion, you'll master:</p>
<ul>
<li>Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.</li>
<li>Understand the nature and application of behavioural theories in relation to consumer decision-making.</li>
<li>Understand and apply the recommendation of different models used in consumer behavior and decision-making.</li>
</ul>
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</div>
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<h2>

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<div>This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2173"> <div> <p>This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Models And Theories</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour Models and Theories</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Psychology Counselling

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

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<br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
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</div>
</div>
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<h2>

</h2>
</div>
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<p>The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.<br /><br /><br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br /></p>
<ul>
<li>What is customer's Buying Behaviour?</li>
<li>Factors Influencing Buying Behaviour in Hotel Marketing.</li>
<li>The Buyer Decision Process.</li>
<li>Impact of Changes in Consumer Behaviour on Hotels.</li>
<li>Provide the service quality and value that guests expect.</li>
<li>Meeting Guest Expectations through Planning.</li>
<li>The Hospitality Planning Cycle.</li>
<li>The importance of a positive client experience to the hotel industry.</li>
</ul>
<p> </p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1972"> <div> <p>Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
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<h2>

</h2>
</div>
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<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br /></p>
<ul>
<li>Hospitality professionals looking to improve their marketing skills</li>
<li>Hotel managers seeking to increase revenue and guest satisfaction</li>
<li>Marketing professionals interested in the hospitality industry</li>
<li>Students and recent graduates pursuing careers in hospitality</li>
<li>Entrepreneurs starting their own hospitality businesses</li>
<li>Professionals seeking to enhance their resume and career prospects in hospitality</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Marketing Management

Hotel Management

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

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The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br />
<ul>
<li>Understand the influence of culture on consumer behavior with marketing communication as a moderator.</li>
<li>Understand the direct influence of marketing communication on consumer behavior.</li>
<li>Understand the influence of psychological factors on purchasing decisions.</li>
<li>Marketing as a set of tools and business philosophy.</li>
<li>The nature of scientific paradigms.</li>
<li>Philosophical thoughts such as what do we know? And how do we know?</li>
<li>Marketing development as a science and historical context of early science.</li>
<li>Theory verification versus theory discovery.</li>
<li>Methods bias in marketing research.</li>
<li>Suitable paradigm for marketing and the process of scientific marketing research.</li>
<li>Understand theory first or data first?</li>
<li>Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.</li>
<li>Understand the view of reality and marketing research reliance on realism and relativism. </li>
<li>Marketing planning conceptual framework.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. <br />Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1863"> <div> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>CEO, Director, Manager, Supervisor</li>
<li>Marketing professionals seeking to expand their knowledge and skills.</li>
<li>Students studying marketing or related fields.</li>
<li>Business owners and entrepreneurs.</li>
<li>Researchers and academics who are interested in the philosophy and methodology of marketing research.</li>
<li>Professionals in related fields such as advertising, public relations, and market research.</li>
<li>Anyone who wants to understand the basics of marketing.</li>
</ul>
<br /><br /><br />
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Law (MBL)

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

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"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." <br /><br />"After completing this course successfully, learners will gain proficiency in the following key areas:<br /><br />
<ul>
<li>Understanding buyer behavior and effective promotional strategies.</li>
<li>Analyzing e-consumer behavior in the digital realm.</li>
<li>Implementing digital technologies to enhance customer experience.</li>
<li>Harnessing algorithms and Artificial Intelligence for effective utilization.</li>
<li>Excelling in online complaint handling and post-purchase management.</li>
<li>Implementing integrated marketing communications and relationship marketing strategies.</li>
<li>Evaluating marketing metrics for proficient customer relationship management."</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>
<p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.</p>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2186"> <div> <p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li>Customer Experience Communication Manager</li>
<li>Customer Journey Communication Specialist</li>
<li>Experience Design and Communications Lead</li>
<li>Customer Relations Communications Coordinator</li>
<li>Brand Experience Manager</li>
<li>Customer Engagement Strategist</li>
<li>Digital Customer Experience Manager</li>
<li>Customer Experience Communications Analyst</li>
<li>User Experience Communication Consultant</li>
<li>Customer Insight and Engagement Officer</li>
</ul>
</div>
</div>
</div>
<div> </div>
</div>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Commercial & Contract Management Certification Program (CCM)

Professional Skills Course (PSC)

Customer Experience Management

Professional Certificate Course in Managing Customer Experience Communication in London 2024

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<p>This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication.</p>
<br /><br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Introduction to Branding.</li>
<li>Branding Strategies.</li>
<li>Factors Influencing Branding Decisions.</li>
<li>Brand Knowledge and Perception.</li>
<li>Marketing Strategy Planning.</li>
<li>Integrated Marketing Communication.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2102"> <div> <p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing professionals</li>
<li>Brand managers</li>
<li>Marketing students</li>
<li>Entrepreneurs</li>
<li>Business owners</li>
<li>Advertising professionals</li>
<li>Public relations professionals</li>
<li>Sales professionals</li>
<li>Marketing analysts</li>
<li>Product managers</li>
<li>Digital marketers</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Business Branding

Branding

Brand Management

Professional Certificate Course in Branding Decisions and Strategies in London 2024

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<div id="headingOne">
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</h2>
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<p>The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.</p>
<br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Customer Decision-Making.</li>
<li>A General Buying Decision-Making Process.</li>
<li>Types Of Consumer Decision-Making.</li>
<li>Perceived Risk.</li>
<li>Involvement Theory.</li>
<li>Hedonic Consumption.</li>
<li>Organisational Buying Decision Processes.</li>
<li>Strategy And Marketing Communications.</li>
<li>The Role Of Marketing Communications.</li>
<li>Elaboration Likelihood Model.</li>
<li>Towards A Model Of Marketing Communications.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1962"> <div> <p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making &amp; Marketing Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making and Marketing Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing Professionals &amp; Product Managers</li>
<li>Sales Professionals</li>
<li>Business Owners</li>
<li>Advertising Professionals</li>
<li>Brand Managers &amp; Market Researchers</li>
<li>Digital Marketers &amp; Communication Specialists</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

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<div>
<div id="headingOne">
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</h2>
</div>
<div id="collapseOne">
<div>
<p>This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to build customer experience and how consumer behaviour can influence this experience.</li>
<li>Strategies to influence and enhance customer experience.</li>
<li>Enhancing customer experience in B to B context.</li>
<li>Strategies to built customer relationship.</li>
<li>Building customer experience with segmentation, targeting and positioning.</li>
<li>Measuring customer experience gap.</li>
<li>Defining customer expectations.</li>
</ul>
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<div>This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.</div>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2185"> <div> <p>This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience </h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ol>
<li>Customer Happiness Coordinator</li>
<li>Client Care Specialist</li>
<li>Experience Enhancement Agent</li>
<li>Satisfaction Strategist</li>
<li>Service Excellence Ambassador</li>
<li>Feedback Facilitator</li>
<li>Interaction Improvement Manager</li>
<li>Client Delight Director</li>
<li>Customer Journey Navigator</li>
<li>Support Satisfaction Supervisor</li>
</ol>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<h5>Accreditation</h5>
<p>3 CPD Hours</p>
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<p>Advanced</p>
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<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<p>Our fees are low and easy to pay online.</p>
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Service Design Courses (SDC)

Professional Certificate Course in Managing Customer Experience in London 2024

<p>The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers.</p>
<h3><strong>Learning Outcomes:</strong></h3>
<ol>
<li>Gain a solid understanding of merchandising theory and its role in retail operations.</li>
<li>Learn how to effectively manage products throughout their lifecycle, from sourcing to display.</li>
<li>Understand merchandise management techniques for optimizing sales and inventory control.</li>
<li>Develop skills in inventory analysis to make informed decisions about stock levels and turnover.</li>
<li>Explore various merchandising strategies to attract target customers and drive sales.</li>
<li>Master the art of visual merchandising to create appealing and effective product displays.</li>
<li>Gain insights into merchandise pricing strategies that balance profitability and customer value.</li>
<li>Understand the fundamentals of consumer behavior and its influence on purchasing decisions.</li>
</ol>
<h3><b>Why buy this Merchandising Level 3?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Merchandising Level 3</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising.</li>
<li>Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies.</li>
<li>Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies.</li>
<li>Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Merchandising Level 3 </b><span>was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales.</li>
<li>Retail Manager: Oversee merchandising operations, product management, and visual displays.</li>
<li>Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales.</li>
<li>Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies.</li>
<li>Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Module 01: Merchandising Theory</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Theory</td>
					<td> </td>
					<td><span><i></i> 00:21:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: Product Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Merchandise Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Inventory Management and Analysis</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Inventory Management and Analysis</td>
					<td> </td>
					<td><span><i></i> 00:28:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Merchandising Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Strategy</td>
					<td> </td>
					<td><span><i></i> 00:25:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Visual Merchandising</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Visual Merchandising</td>
					<td> </td>
					<td><span><i></i> 00:23:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Merchandise Pricing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Pricing</td>
					<td> </td>
					<td><span><i></i> 00:37:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Importance of Consumer Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importance of Consumer Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Consumer Rights Act</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Rights Act</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 10: The Importance of Communicating with Customers</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Importance of Communicating with Customers</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Merchandising Level 3</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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