Name: Merchandise & Product Management Course
Price: 12 GBP
Availability: InStock

<p>As a retail associate, your role is to be the face of the store and ensure that customers have a memorable shopping experience. Imagine being the reason why a customer leaves the store with a smile on their face, feeling satisfied and valued. This is what our Retail Associate course aims to teach you.</p><p>Through this course, you will learn the qualities of a successful retail associate and understand the psychology of retail to effectively target customers. You will also develop your communication skills to better understand and serve customers, as well as master the sales process and customer service at the checkout. Our course covers all aspects of retail, from visual merchandising to in-store and exterior design, and health and safety regulations. You will also learn management skills to lead your team to success.</p><p>Enrol in our Retail Associate course now and take the first step towards a rewarding career in retail.</p><p>Learning Outcomes:</p><ul><li>Develop effective communication skills with customers.</li><li>Understand and apply retail psychology and consumer behaviour to sales techniques.</li><li>Master the sales process and provide excellent customer service at the checkout.</li><li>Implement visual merchandising and in-store design techniques.</li><li>Ensure compliance with health and safety regulations for retail stores.</li><li>Develop leadership and management skills to lead a team to success.</li></ul><p><strong>Meet the Accreditation</strong></p><p><strong>The CPD Certification Service (CPD UK</strong>) assures the <strong>Retail Associate Certificate</strong> course training and learning activities are relevant, reliable, and upto date.</p><p><strong>Meet the Endorsement</strong></p><p>The Quality Licence Scheme has been designed specifically to acknowledge high-quality courses. This course materials are endorsed by Quality Licence Scheme (QLS) with Level 4 Diploma.</p><p>This ensures the deep research and quality resource allocation behind the development phase of the Retail Associate course. In addition, the QLS certificate enriches your CV.</p><p><strong>Key Highlights</strong></p><ul><li>The Quality Licence Scheme ensures that the course you enrolled in, Retail Associate, is of the highest quality.</li><li>It helps you to get recognised by employers easily.</li><li>The endorsed certificate of Retail Associate course will make you stand out from the crowd when applying for jobs during this pandemic.</li><li>The Certificate of Achievement Endorsed by the Quality Licence Scheme has helped thousands of people reach their professional goals and get better jobs.</li></ul><p><strong>Key Benefits</strong></p><ul><li>Eligibility for a <strong>The CPD Certification Service (CPD UK)</strong>- certified certificate on successful completion of Retail Associate Course</li><li>Learning materials of the course contain engaging voiceover and visual elements for your comfort</li><li>Freedom to study at your own pace</li><li>24/7 access to the Retail Associate course materials for 12 months</li><li>Full Tutor support on weekdays (Monday - Friday)</li></ul><p><strong>Course Curriculum:</strong></p><ul><li>Introduction</li><li>Qualities of a Retail Associate</li><li>Retail Psychology</li><li>Importance of Consumer Behaviour</li><li>The Importance of Communicating with Customers</li><li>Taking Trends and Targeting Customers Effectively</li><li>The Sales Process and Dealing with Customers at the Checkout</li><li>Consumer Rights Act</li><li>Introduction to Visual Merchandising</li><li>In-Store Design</li><li>Exterior Design</li><li>Health &amp; Safety for Retail Stores</li><li>Management Skills for Leading Your Team</li></ul><p><strong>Course Assessment</strong></p><p>You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.</p><h2>
        
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                                        120 CPD hours / points
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                                            Accredited by The CPD Certification Service
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        <div>Who is this course for?</div>
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                            <ul><li>Individuals interested in a career in retail.</li><li>Current retail associates looking to improve their skills and knowledge.</li><li>Business owners in the retail industry.</li><li>Those who want to learn about retail psychology and consumer behaviour.</li><li>Anyone interested in visual merchandising and in-store design.</li><li>Those who want to learn about health and safety regulations for retail stores.</li></ul>
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                            <p>There are no formal entry requirements for the course, with enrolment open to anyone!</p>
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        <div>Career path</div>
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                            <ul><li>Retail Sales Assistant: £16,000-£20,000 per year</li><li>Retail Supervisor: £20,000-£25,000 per year</li><li>Retail Manager: £25,000-£35,000 per year</li><li>Visual Merchandiser: £18,000-£30,000 per year</li><li>Store Designer: £20,000-£40,000 per year</li><li>Health and Safety Officer: £20,000-£40,000 per year</li></ul>
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                                    <h4>Certificate of completion</h4>
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            Digital certificate -
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        <h4>Certificate of completion</h4>
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            Hard copy certificate -
            £89
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            <div> <p><strong>QLS Endorsed Certificate</strong></p><p>Hardcopy of this certificate of achievement endorsed by the Quality Licence Scheme can be ordered and received straight to your home by post, by paying -</p><ul><li>Within the UK: £89</li><li>International: £89+ £10 (postal charge) = £99</li></ul><p><strong>CPD Certification Service Accredited Certification</strong></p><ul><li>Hardcopy Certificate (within the UK): £15</li><li>Hardcopy Certificate (international): £15 + £10 (postal charge) = £25</li></ul> </div>

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One Education

Retail Associate Training Course

General Admission

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			<h2>Overview
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					<p><span>This comprehensive course on <strong>Store Assistant</strong></span><strong> </strong>will deepen your understanding on this topic.</p><p><span><span>After successful completion of this course you can acquire the required skills in this sector. This <strong>Store Assistant</strong></span> comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.</span></p><p><span><span>So enrol in this course today to fast track your career ladder.</span></span></p>					</div>
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			<h2>How will I get my certificate?</h2>		</div>
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					<p><span>After successfully completing the course you will be able to order your certificate, these are included in the price.</span></p>					</div>
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			<h2>Who is This course for?</h2>		</div>
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					<p><span>There is no experience or previous qualifications required for enrolment on this <strong>Store Assistant</strong></span>. It is available to all students, of all academic backgrounds.</p>					</div>
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					<p><span>Our <strong>Store Assistant</strong></span> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.</p><p><span><span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></span></p>					</div>
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			<h2>Career Path</h2>		</div>
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					<p>Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to-</p><ul><li>Open doors of opportunities</li><li>Increase your adaptability</li><li>Keep you relevant</li><li>Boost confidence</li></ul><p>And much more!</p>					</div>
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					</div> <h3>Course Curriculum</h3><div><p>10 sections • 10 lectures • 02:45:00 total length</p></div><div><div><div><div><div><div><div><p>•Introduction to Store Assistant: 00:18:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Roles and Responsibilities of a Store Assistant: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Introduction to Retail Management: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Managing a Retail Store: 00:15:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Visual Merchandising: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Consumer Behaviour: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Dealing with Customers a: 00:28:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Dealing with Suppliers: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Store Psychology: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Legislations Related to Retail: 00:13:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Apex Learning

Pharmacy Assistant

Sales Assistant

Certification in Cash & Voucher Assistant (CVA)

Professional Skills Course (PSC)

Trainers Course

Support Assistant

Store Assistant

<h3><b>Overview</b></h3>
<span>Any retail store or business will quickly fail if it provides poor Customer Service. Learn how to ensure yours has guaranteed footfall and returning clients.               </span>

<span>This </span><b>Retail Customer Service Training</b><span> course delivers useful and insightful methods for keeping shoppers happy and satisfied with their purchases.           </span>

<span>This tutorial's contents are packed with practical information about the ethics and principles of the selling process. You will learn how to "exploit" trends for popular products, interact directly with customers in an appropriate manner, act promptly on feedback, supply a fair returns process, and genuinely make your consumers feel important and cared for. Become a customer magnet by enrolling now. </span>
<h3><b>How will I get my certificate?</b></h3>
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
<h3><b>Who is this course for?</b></h3>
<span>There is no experience or previous qualifications required for enrolment on this Retail Customer Service Training</span><span>. It is available to all students, of all academic backgrounds.</span>
<h3><b>Requirements</b></h3>
<span>Our Retail Customer Service Training</span><span> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.</span>

<span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span>
<h3><b>Career path</b></h3>
<span>Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business &amp; Management , Admin, Accountancy &amp; Finance, Secretarial &amp; PA, Teaching &amp; Mentoring etc.</span> <h3>Course Curriculum</h3><div><p>13 sections • 12 lectures • 03:28:00 total length</p></div><div><div><div><div><div></div></div></div></div><div><div><div><div><div><div><p>•Who We Are and What We Do: 00:18:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Sales Process and Checkout: 00:30:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Importance of Consumer Behaviour: 00:30:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Taking Trends and Targeting Customers Effectively: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Importance of Communicating with Customers: 00:20:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Identifying and Addressing Customer Needs: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Generating Return Business: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•In-Person Customer Service: 00:11:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Giving Customer Service over the Phone: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Providing Electronic Customer Service: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Recovering Difficult Customers: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Understanding When to Escalate: 00:15:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Customer Care

Retail Management

Online Course Marketing

Customer Service

Customer Relations

Retail Customer Service Training

<strong>Overview</strong>

Start an exciting career in the restaurant and catering industry with the <strong>Retail Strategy </strong>course.

This <strong>Retail Strategy </strong>course will teach you all the fundamentals of the restaurant and catering industry. This course has got you all covered, from customer service best practices to restaurant branding. It will equip you with all the essential skills you need to deal with customer complaints, implement upselling strategies and more.

Enrol today into the <strong>Retail Strategy </strong>course and learn about the restaurant and catering industry at a pace that suits you best.

<strong>How will I get my certificate?</strong>

You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.

<strong>Who is this course for?</strong>

There is no experience or previous qualifications required for enrolment on this <strong>Retail Strategy</strong>. It is available to all students, of all academic backgrounds.

<strong>Requirements</strong>

Our <strong>Retail Strategy</strong> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

<strong>Career path</strong>

Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business &amp; Management, Admin, Accountancy &amp; Finance, Secretarial &amp; PA, Teaching &amp; Mentoring, etc. <h3>Course Curriculum</h3><div><p>18 sections • 18 lectures • 05:04:00 total length</p></div><div><div><div><div><div><div><div><p>•Introduction to Retail Management: 00:22:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Strategy: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Buying and Merchandising: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Pricing: 00:32:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Supply Chain Management in Retailing: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Sales Process and Dealing with Customers at the Checkout: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Importance of Consumer Behaviour: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Taking Trends and Targeting Customers Effectively: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Importance of Communicating with Customers: 00:20:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Choosing a Retail Location: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Psychology: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Negotiate the Right Deal with Suppliers: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Develop Store Security Procedures: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Management Skills for Leading Your Team: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Selling in Multiple Channels: 00:23:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Brand Management: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Health &amp; Safety for Retail Stores: 00:23:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Consumer Rights Act: 00:15:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Catering Management

Certificate in Education & Training (CET)

Restaurant Management

Retail Strategy

<h3><b>Overview</b></h3>
Discover some great career opportunities with the retail methods and technology. This <strong>Retail Management Advanced Diploma</strong> course prepares you with all the elementary skills needed to become a successful retail manager. Retail employers look for individuals who can ensure their customers can quickly locate their desired items.
After completion of this course, you will have the skills and knowledge to become an asset to any retail company as a brand manager, retail manager, or similar role. You will have the expertise to run a budget, deal with customer queries, recruit and supervise staff, and much more, to meet your target.
<h3><b>How will I get my certificate?</b></h3>
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
<h3><b>Who is this course for?</b></h3>
<span>There is no experience or previous qualifications required for enrolment on this Retail Management Advanced Diploma</span><span>. It is available to all students, of all academic backgrounds.</span>
<h3><b>Requirements</b></h3>
<span>Our Retail Management Advanced Diploma</span><span> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.</span>

<span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span>
<h3><b>Career path</b></h3>
<span>Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business &amp; Management , Admin, Accountancy &amp; Finance, Secretarial &amp; PA, Teaching &amp; Mentoring etc.</span> <h3>Course Curriculum</h3><div><p>18 sections • 18 lectures • 05:28:00 total length</p></div><div><div><div><div><div><div><div><p>•Introduction to Retail Management: 00:24:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Strategy: 00:15:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Buying and Merchandising: 00:19:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Pricing: 00:34:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Supply Chain Management in Retailing: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Sales Process and Dealing with Customers at the Checkout: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Importance of Consumer Behaviour: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Taking Trends and Targeting Customers Effectively: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Importance of Communicating with Customers: 00:20:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Choosing a Retail Location: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Psychology: 00:15:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Negotiate the Right Deal with Suppliers: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Develop Store Security Procedures: 00:18:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Management Skills for Leading Your Team: 00:19:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Selling in Multiple Channels: 00:23:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Brand Management: 00:18:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Health &amp; Safety for Retail Stores: 00:23:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Consumer Rights Act: 00:17:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Diploma for School Business Leaders (DSBM)

Diploma in Management Studies (DMS)

Retail Management Advanced Diploma

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					<p>Master the retail management essentials and boost sales growth by taking the highly advanced <strong>Retail Management - Level 5 </strong>course.</p><p>The comprehensive <strong>Retail Management - Level 5</strong> course aims to provide you with adequate retail industry knowledge and additional management skills. You'll learn about retail management of stores, HR and information. Our expert-educators will thoroughly train you on managing inventory, production, and quality. The course will enhance your professional skills, additionally developing your sales management knowledge. </p><p>Gain expertise in retail logistics and become a successful retail manager by enrolling today</p>					</div>
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					<p>There is no experience or previous qualifications required for enrolment on this <strong>Retail Management - Level 5</strong>. It is available to all students, of all academic backgrounds.</p>					</div>
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					<p>Our <strong>Retail Management - Level 5 </strong>is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.</p><p>There is no time limit for completing this course, it can be studied in your own time at your own pace.</p>					</div>
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					<p>Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business &amp; Management, Admin, Accountancy &amp; Finance, Secretarial &amp; PA, Teaching &amp; Mentoring etc.</p>					</div>
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					</div> <h3>Course Curriculum</h3><div><p>18 sections • 18 lectures • 04:54:00 total length</p></div><div><div><div><div><div><div><div><p>•Introduction to Retail Management: 00:22:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Strategy: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Buying and Merchandising: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Pricing: 00:32:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Supply Chain Management in Retailing: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Sales Process and Dealing with Customers at the Checkout: 00:10:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Importance of Consumer Behaviour: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Taking Trends and Targeting Customers Effectively: 00:11:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•The Importance of Communicating with Customers: 00:18:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Choosing a Retail Location: 00:14:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Psychology: 00:13:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Negotiate the Right Deal with Suppliers: 00:12:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Develop Store Security Procedures: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Management Skills for Leading Your Team: 00:17:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Selling in Multiple Channels: 00:21:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Retail Brand Management: 00:16:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Health &amp; Safety for Retail Stores: 00:23:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Consumer Rights Act: 00:15:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Marketing Management

Retail Management - Level 5

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					<p><span>This comprehensive course on <strong>Marketing Principles</strong></span><b> </b><span>will deepen your understanding on this topic.</span></p><p><span>After successful completion of this course you can acquire the required skills in this sector. This <strong>Marketing Principles</strong></span><b> </b><span>comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.   </span></p><p><span>So enrol in this course today to fast-track your career ladder.</span></p>					</div>
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			<h2>How will I get my certificate?</h2>		</div>
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					<p><span>You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.</span></p>					</div>
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			<h2>Who is This course for?</h2>		</div>
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					<p><span>There is no experience or previous qualifications required for enrolment on this <strong>Marketing Principles</strong></span><span>. It is available to all students, of all academic backgrounds.</span></p>					</div>
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					<p><span>Our <strong>Marketing Principles</strong></span><span> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.</span></p><p><span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></p>					</div>
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					<p><span>Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to-</span></p><ul><li><span>Open doors of opportunities</span></li><li><span>Increase your adaptability</span></li><li><span>Keep you relevant</span></li><li><span>Boost confidence</span></li></ul><p><span>And much more!</span></p>					</div>
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					</div> <h3>Course Curriculum</h3><div><p>6 sections • 52 lectures • 01:01:00 total length</p></div><div><div><div><div><div><div><div><p>•Marketing and the Firm: 00:01:00</p></div><div><div><p>•Marketing Orientation and Context: 00:01:00</p></div><div><div><p>•Creating Value and Competitive Advantage #1: 00:01:00</p></div><div><div><p>•Creating Value and Competitive Advantage #2: 00:01:00</p></div><div><div><p>•Marketing Definition: 00:01:00</p></div><div><div><p>•Marketing Exchange: 00:01:00</p></div><div><div><p>•Marketing Interactions #1: 00:01:00</p></div><div><div><p>•Marketing Interactions #2: 00:02:00</p></div><div><div><p>•BCG's Advantage Matrix Model: 00:01:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•External Environment - Analysis #1: 00:01:00</p></div><div><div><p>•External Environment - Analysis #2: 00:01:00</p></div><div><div><p>•External Environment - Analysis #3: 00:01:00</p></div><div><div><p>•External Forces Facing Marketing: 00:01:00</p></div><div><div><p>•Demographic Shift: 00:01:00</p></div><div><div><p>•Demographic Changes: 00:02:00</p></div><div><div><p>•Stakeholder Mapping #1: 00:01:00</p></div><div><div><p>•Stakeholder Mapping #2: 00:01:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Microenvironments - Industry and Market: 00:01:00</p></div><div><div><p>•Difference between an Industry and a Sector: 00:02:00</p></div><div><div><p>•Common Mistakes #1: 00:02:00</p></div><div><div><p>•Common Mistakes #2: 00:01:00</p></div><div><div><p>•Market Analysis #1: 00:01:00</p></div><div><div><p>•Market Analysis #2: 00:01:00</p></div><div><div><p>•Internal Firm Analysis and Environment Analysis: 00:02:00</p></div><div><div><p>•Enterprise Value Chain Analysis #1: 00:01:00</p></div><div><div><p>•Enterprise Value Chain Analysis #2: 00:01:00</p></div><div><div><p>•Enterprise Value Chain Analysis #3: 00:01:00</p></div><div><div><p>•Porter's Value Chain: 00:01:00</p></div><div><div><p>•Elements in Porter's Value Chain #1: 00:01:00</p></div><div><div><p>•Elements in Porter's Value Chain #2: 00:01:00</p></div><div><div><p>•SWOT - Gap Analysis: 00:02:00</p></div><div><div><p>•TOWS and Building Conversion Strategies: 00:01:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Formulating a Marketing Plan - Building Components #1: 00:01:00</p></div><div><div><p>•Formulating a Marketing Plan - Building Components #2: 00:02:00</p></div><div><div><p>•Formulating a Marketing Plan - Building Components #3: 00:01:00</p></div><div><div><p>•Product Life Cycle and Building a Product Strategy: 00:01:00</p></div><div><div><p>•Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00</p></div><div><div><p>•Positioning Your Market Offering: 00:01:00</p></div><div><div><p>•Pricing Your Product for the Market: 00:01:00</p></div><div><div><p>•Channels and Distribution: 00:01:00</p></div><div><div><p>•Promotion and Brand Advertising: 00:01:00</p></div><div><div><p>•Business Development and Customer Relationship Marketing (CRM): 00:01:00</p></div><div><div><p>•Hard-selling: 00:01:00</p></div><div><div><p>•Sales Funnel: 00:01:00</p></div><div><div><p>•Stages in the Sales Funnel: 00:02:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Action Planning, Roles and Responsibilities: 00:01:00</p></div><div><div><p>•Metrics and Measures: 00:02:00</p></div><div><div><p>•Marketing and Information Technology: 00:01:00</p></div><div><div><p>•Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00</p></div><div><div><p>•Marketing and Information Technology: 00:01:00</p></div><div><div><p>•The Marketing Profession and Building the Marketing Team: 00:01:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Assignment - Marketing Principles: 00:00:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Marketing Psychology

Corporate Marketing

Global Marketing

Business & Marketing

Marketing Principles

NextGen Learning

Marketing

Media Marketing

Brand Marketing

Marketing Level 7 at QLS Advanced Diploma

<p>Discover the exciting world of retail and unlock your potential as a Store Assistant with our comprehensive course! Master the art of store management, visual merchandising, and customer relations while staying up-to-date with the latest retail legislations. Transform your passion for retail into a fulfilling career with our expertly designed Store Assistant course.</p> <p>Our immersive curriculum offers a perfect blend of theoretical and real-world knowledge, equipping you with the skills to excel in a fast-paced retail environment. Learn the secrets of store psychology and gain an in-depth understanding of consumer behaviour, setting you up for success in the ever-evolving world of retail.</p> <p><strong>Learning Outcomes:</strong></p> <ul> <li>Understand the role and responsibilities of a Store Assistant.</li><li>Gain insights into retail management and store operations.</li><li>Develop visual merchandising techniques to enhance sales.</li><li>Analyse consumer behaviour and its impact on retail.</li><li>Enhance customer service and communication skills.</li><li>Manage supplier relationships and inventory control.</li><li>Apply store psychology principles for an optimised layout.</li><li>Comprehend retail-related legislations and their implications.</li></ul> <p><strong>Key Features </strong></p> <ul> <li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive Store Assistant course with audio voiceover</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul> <p><strong>Free Gifts</strong></p> <ul> <li>Life Coaching Course</li></ul> <p><strong>Enrol now in this </strong><strong>Store Assistant course to excel! </strong> </p><p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth Store Assistant training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p> <p>The curriculum of the Store Assistant course has been designed by experts with years of experience behind them which is extremely dynamic and well-paced to help you understand the subject matter with ease.</p> <p><strong>Accreditation</strong></p> <p>All of our courses are fully accredited, including this Store Assistant course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p> <p><strong>Certification</strong></p> <p>Once you've successfully completed your Store Assistant course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).</p><h2>
        
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                             <ul> <li>Aspiring retail professionals.</li><li>Individuals seeking a career change.</li><li>Current store assistants seeking advancement.</li><li>Retail enthusiasts eager to learn more.</li><li>Small business owners.</li><li>Students interested in a retail career.</li></ul> 
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                             <p>No prior degree or experience is required to enrol in this course.</p> 
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                             <ul> <li>Store Assistant - £17-23k/year.</li><li>Visual Merchandiser - £18-30k/year.</li><li>Retail Supervisor - £20-28k/year.</li><li>Assistant Store Manager - £22-35k/year.</li><li>Store Manager - £25-45k/year.</li><li>Retail Area Manager - £35-60k/year.</li></ul> 
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                                    <h4>Certificate of completion</h4>
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            Hard copy certificate -
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            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

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Training Express

Store Assistant Training Course

<p>Stepping into a store, the enticing arrangement of products that subtly guide your purchases is the result of expert Merchandising. Our course in Merchandise &amp; Product Management unravels the art and science behind this customer-engaging strategy, helping you master the realm of retail.</p><p><strong>Learning Outcomes:</strong></p><ul><li>Understand the fundamental theories of Merchandising and Product Management.</li><li>Gain knowledge in Merchandise Management and efficient Inventory Management.</li><li>Learn to devise effective Merchandising Strategies.</li><li>Develop skills in Visual Merchandising and Merchandise Pricing.</li><li>Comprehend the importance of Consumer Behaviour and Consumer Rights Act.</li><li>Understand the significance of communicating effectively with customers.</li></ul><p>Delving into the intricacies of Merchandising, this course offers a comprehensive understanding of the critical elements of retail management. Starting with Merchandising theory and Product Management, the course explores the subtleties of Merchandise Management, including Inventory Analysis and Merchandising Strategy.</p><p>The modules further delve into Visual Merchandising and Pricing, providing a wholesome perspective of a retail setup. An important aspect of the course is understanding Consumer Behaviour, the Consumer Rights Act, and the art of communicating effectively with customers. By the end of the course, you will have a well-rounded understanding of Merchandising and Product Management.</p><p><strong>Certification</strong></p><p>Upon successful completion of the course, all learners will be eligible to receive a certificate titled Merchandising to acknowledge their achievement. We are delighted to offer two formats for your certificate: PDF and Hardcopy.</p><p><strong>PDF Certificate</strong>: This digital version of your certificate will be available for you to download and print for totally <strong>FREE</strong>.</p><p><strong>Hard copy Certificate</strong>: For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply.</p><p><strong>UK Delivery:</strong> If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99.</strong></p><p><strong>International Delivery</strong>: For all international addresses outside of the United Kingdom, the delivery fee will be only <strong>£10</strong>.</p><h2>
        
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                                        10 CPD hours / points
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                                            Accredited by CPD Quality Standards
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        <div>Who is this course for?</div>
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                            <ul><li>Individuals interested in pursuing a career in retail and Merchandising.</li><li>Retail business owners looking to enhance their store's performance.</li><li>Marketing professionals aiming to understand Merchandising strategies.</li><li>Professionals working in the retail sector seeking career advancement.</li><li>Students of business or marketing looking to specialise in Merchandising.</li></ul>
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                            <ul><li>Merchandise Manager: salary range of £30,000 - £50,000 per annum.</li><li>Inventory Analyst: salary range of £24,000 - £40,000 per annum.</li><li>Visual Merchandiser: salary range of £20,000 - £35,000 per annum.</li><li>Retail Manager: salary range of £25,000 - £45,000 per annum.</li><li>Product Manager: salary range of £40,000 - £60,000 per annum.</li><li>Consumer Rights Advocate: salary range of £22,000 - £38,000 per annum.</li></ul>
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                                    <h4> Hard copy certificate</h4>
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            Hard copy certificate -
            Included
        </p>
            <div><p><strong>Hardcopy Certificate (UK Delivery):</strong></p><p>For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99</strong>.</p><p><strong>Hardcopy Certificate (International Delivery): </strong></p><p>For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.</p></div>
        <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>

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Merchandise & Product Management Course

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This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.
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<p>This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.</p>
<p>After completing this course, you will be able to:</p>
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<li>Critically Analyse Consumer Behaviour.</li>
<li>Learn Theories of Consumer Behaviour such as:</li>
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<li>Theory of Reasoned Action.</li>
<li>Theory of Planned Behaviour.</li>
<li>Motivation-need Theory.</li>
<li>Impulse Buying.</li>
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<li>Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.</li>
<li>Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.</li>
<li>Explore Agile Business Strategies in Tourism and Hospitality.</li>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2828"> <div> <p>"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Principles of Consumer Behaviour in the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Principles in the tourism and hospitality industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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<p>There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.</p>
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
Â·          Hospitality Managers<br />Â·          Tourism Marketing Professionals<br />Â·          Tourism Industry Professionalism<br />Â·          Customer Experience Managers<br />Â·          Customer Experience Enhancement<br />Â·          Hospitality and Tourism Management Strategies<br />Â·          Market Researchers<br />Â·          Strategic Marketing Management Specialization<br />Â·          Marketing Analytics Specialization<br />Â·          International Marketing Specialization
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<p>2 Weeks</p>
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<p>3 CPD Hours</p>
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<p>Advanced</p>
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<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Metropolitan School of Business & Management UK

Tourism Management

Hospitality & Catering

Business Studies

Hospitality Management

Hospitality & Tourism

Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

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<p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to Use Consumer Insights?</li>
<li>Twenty-twenty-one Consumer Survey.</li>
<li>Understanding Consumer Behaviour.</li>
<li>What is ICT?</li>
<li>Technology &amp; Consumer Behaviour.</li>
<li>ICT Factors That Shape Consumer Behaviour.</li>
<li>Positive Impacts of Technology on Consumer Behaviour.</li>
<li>Negative Impacts of Technology on Consumer Behaviour.</li>
<li>Methods to Adapt Customer Behaviours.</li>
<li>The Impact of Technology on the Environment.</li>
</ul>
</div>
</div>
</div>
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<div>This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2187"> <div> <p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology &amp; Consumer Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology and Consumer Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
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</h2>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Business Manager</li>
<li>Consumer Behavior Analyst</li>
<li>Technology Strategist</li>
<li>Digital Marketing Manager</li>
<li>Customer Insights Manager</li>
<li>Consumer Experience Designer</li>
<li>E-commerce Manager</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Management (MBM)

BTEC

Business Information Technology

Professional Certificate Course in Technology and Consumer Behaviour in London 2024

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<p>"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p>
<p>Upon completion, you'll master:</p>
<ul>
<li>Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.</li>
<li>Understand the nature and application of behavioural theories in relation to consumer decision-making.</li>
<li>Understand and apply the recommendation of different models used in consumer behavior and decision-making.</li>
</ul>
</div>
</div>
</div>
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<div>This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2173"> <div> <p>This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Models And Theories</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour Models and Theories</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
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</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
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</h2>
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Psychology Counselling

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

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<br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
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</div>
</div>
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<p>The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.<br /><br /><br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br /></p>
<ul>
<li>What is customer's Buying Behaviour?</li>
<li>Factors Influencing Buying Behaviour in Hotel Marketing.</li>
<li>The Buyer Decision Process.</li>
<li>Impact of Changes in Consumer Behaviour on Hotels.</li>
<li>Provide the service quality and value that guests expect.</li>
<li>Meeting Guest Expectations through Planning.</li>
<li>The Hospitality Planning Cycle.</li>
<li>The importance of a positive client experience to the hotel industry.</li>
</ul>
<p> </p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1972"> <div> <p>Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br /></p>
<ul>
<li>Hospitality professionals looking to improve their marketing skills</li>
<li>Hotel managers seeking to increase revenue and guest satisfaction</li>
<li>Marketing professionals interested in the hospitality industry</li>
<li>Students and recent graduates pursuing careers in hospitality</li>
<li>Entrepreneurs starting their own hospitality businesses</li>
<li>Professionals seeking to enhance their resume and career prospects in hospitality</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Hotel Management

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

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The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br />
<ul>
<li>Understand the influence of culture on consumer behavior with marketing communication as a moderator.</li>
<li>Understand the direct influence of marketing communication on consumer behavior.</li>
<li>Understand the influence of psychological factors on purchasing decisions.</li>
<li>Marketing as a set of tools and business philosophy.</li>
<li>The nature of scientific paradigms.</li>
<li>Philosophical thoughts such as what do we know? And how do we know?</li>
<li>Marketing development as a science and historical context of early science.</li>
<li>Theory verification versus theory discovery.</li>
<li>Methods bias in marketing research.</li>
<li>Suitable paradigm for marketing and the process of scientific marketing research.</li>
<li>Understand theory first or data first?</li>
<li>Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.</li>
<li>Understand the view of reality and marketing research reliance on realism and relativism. </li>
<li>Marketing planning conceptual framework.</li>
</ul>
</div>
</div>
</div>
<div>
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<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. <br />Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1863"> <div> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>CEO, Director, Manager, Supervisor</li>
<li>Marketing professionals seeking to expand their knowledge and skills.</li>
<li>Students studying marketing or related fields.</li>
<li>Business owners and entrepreneurs.</li>
<li>Researchers and academics who are interested in the philosophy and methodology of marketing research.</li>
<li>Professionals in related fields such as advertising, public relations, and market research.</li>
<li>Anyone who wants to understand the basics of marketing.</li>
</ul>
<br /><br /><br />
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Law (MBL)

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

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"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." <br /><br />"After completing this course successfully, learners will gain proficiency in the following key areas:<br /><br />
<ul>
<li>Understanding buyer behavior and effective promotional strategies.</li>
<li>Analyzing e-consumer behavior in the digital realm.</li>
<li>Implementing digital technologies to enhance customer experience.</li>
<li>Harnessing algorithms and Artificial Intelligence for effective utilization.</li>
<li>Excelling in online complaint handling and post-purchase management.</li>
<li>Implementing integrated marketing communications and relationship marketing strategies.</li>
<li>Evaluating marketing metrics for proficient customer relationship management."</li>
</ul>
</div>
</div>
</div>
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</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>
<p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.</p>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2186"> <div> <p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
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<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li>Customer Experience Communication Manager</li>
<li>Customer Journey Communication Specialist</li>
<li>Experience Design and Communications Lead</li>
<li>Customer Relations Communications Coordinator</li>
<li>Brand Experience Manager</li>
<li>Customer Engagement Strategist</li>
<li>Digital Customer Experience Manager</li>
<li>Customer Experience Communications Analyst</li>
<li>User Experience Communication Consultant</li>
<li>Customer Insight and Engagement Officer</li>
</ul>
</div>
</div>
</div>
<div> </div>
</div>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Commercial & Contract Management Certification Program (CCM)

Customer Experience Management

Professional Certificate Course in Managing Customer Experience Communication in London 2024

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
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<div>
<p>This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication.</p>
<br /><br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Introduction to Branding.</li>
<li>Branding Strategies.</li>
<li>Factors Influencing Branding Decisions.</li>
<li>Brand Knowledge and Perception.</li>
<li>Marketing Strategy Planning.</li>
<li>Integrated Marketing Communication.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2102"> <div> <p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing professionals</li>
<li>Brand managers</li>
<li>Marketing students</li>
<li>Entrepreneurs</li>
<li>Business owners</li>
<li>Advertising professionals</li>
<li>Public relations professionals</li>
<li>Sales professionals</li>
<li>Marketing analysts</li>
<li>Product managers</li>
<li>Digital marketers</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Business Branding

Branding

Brand Management

Professional Certificate Course in Branding Decisions and Strategies in London 2024

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<div>
<div id="headingOne">
<h2>

</h2>
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<div>
<p>The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.</p>
<br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Customer Decision-Making.</li>
<li>A General Buying Decision-Making Process.</li>
<li>Types Of Consumer Decision-Making.</li>
<li>Perceived Risk.</li>
<li>Involvement Theory.</li>
<li>Hedonic Consumption.</li>
<li>Organisational Buying Decision Processes.</li>
<li>Strategy And Marketing Communications.</li>
<li>The Role Of Marketing Communications.</li>
<li>Elaboration Likelihood Model.</li>
<li>Towards A Model Of Marketing Communications.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1962"> <div> <p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making &amp; Marketing Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making and Marketing Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing Professionals &amp; Product Managers</li>
<li>Sales Professionals</li>
<li>Business Owners</li>
<li>Advertising Professionals</li>
<li>Brand Managers &amp; Market Researchers</li>
<li>Digital Marketers &amp; Communication Specialists</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

<div id="msbmAccordion">
<div>
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<h2>

</h2>
</div>
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<div>
<p>This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to build customer experience and how consumer behaviour can influence this experience.</li>
<li>Strategies to influence and enhance customer experience.</li>
<li>Enhancing customer experience in B to B context.</li>
<li>Strategies to built customer relationship.</li>
<li>Building customer experience with segmentation, targeting and positioning.</li>
<li>Measuring customer experience gap.</li>
<li>Defining customer expectations.</li>
</ul>
<br /><br />
<p> </p>
<br /><br />
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>
<div>
<div>This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2185"> <div> <p>This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience </h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ol>
<li>Customer Happiness Coordinator</li>
<li>Client Care Specialist</li>
<li>Experience Enhancement Agent</li>
<li>Satisfaction Strategist</li>
<li>Service Excellence Ambassador</li>
<li>Feedback Facilitator</li>
<li>Interaction Improvement Manager</li>
<li>Client Delight Director</li>
<li>Customer Journey Navigator</li>
<li>Support Satisfaction Supervisor</li>
</ol>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Service Design Courses (SDC)

Professional Certificate Course in Managing Customer Experience in London 2024

<p>The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers.</p>
<h3><strong>Learning Outcomes:</strong></h3>
<ol>
<li>Gain a solid understanding of merchandising theory and its role in retail operations.</li>
<li>Learn how to effectively manage products throughout their lifecycle, from sourcing to display.</li>
<li>Understand merchandise management techniques for optimizing sales and inventory control.</li>
<li>Develop skills in inventory analysis to make informed decisions about stock levels and turnover.</li>
<li>Explore various merchandising strategies to attract target customers and drive sales.</li>
<li>Master the art of visual merchandising to create appealing and effective product displays.</li>
<li>Gain insights into merchandise pricing strategies that balance profitability and customer value.</li>
<li>Understand the fundamentals of consumer behavior and its influence on purchasing decisions.</li>
</ol>
<h3><b>Why buy this Merchandising Level 3?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Merchandising Level 3</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising.</li>
<li>Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies.</li>
<li>Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies.</li>
<li>Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Merchandising Level 3 </b><span>was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales.</li>
<li>Retail Manager: Oversee merchandising operations, product management, and visual displays.</li>
<li>Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales.</li>
<li>Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies.</li>
<li>Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Module 01: Merchandising Theory</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Theory</td>
					<td> </td>
					<td><span><i></i> 00:21:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: Product Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Merchandise Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Inventory Management and Analysis</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Inventory Management and Analysis</td>
					<td> </td>
					<td><span><i></i> 00:28:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Merchandising Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Strategy</td>
					<td> </td>
					<td><span><i></i> 00:25:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Visual Merchandising</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Visual Merchandising</td>
					<td> </td>
					<td><span><i></i> 00:23:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Merchandise Pricing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Pricing</td>
					<td> </td>
					<td><span><i></i> 00:37:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Importance of Consumer Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importance of Consumer Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Consumer Rights Act</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Rights Act</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 10: The Importance of Communicating with Customers</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Importance of Communicating with Customers</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Merchandising Level 3</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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