5 Business & Marketing courses in Edinburgh delivered Live Online

OVERVIEW -------------------------------------------------------------------------------- Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

OVERVIEW -------------------------------------------------------------------------------- Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

In this four-hour interactive 1-2-1 session, Dan will analyse all the ways you currently attract new clients, advise on how to tweak/revolutionise your systems and suggest new ways to become a client magnet. Hence, the right clients contact you without having to ‘sell’.  Dan will also share his insights on customer retention – having looked after many private clients for over a decade; he shares practical insights that go beyond being a good coach (such as boundaries, rapport building, empathy, and leadership) and that help you manage your working relationships with grace and kindness and professionalism.  This Masterclass will be tailor-made for YOU and requires completing an onboarding questionnaire upon purchase.

Gain an understanding of developing a digital PR strategy at this online webinar.

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: * See commercial awareness as not just another skill-set, but as a different mind-set * Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools * Define your commercial objectives * Develop a strategic focus * Start looking at service clients as market segments * Analyse, in a competitive context, your service offering * Plan a commercial strategy, prepare for its implementation and see it through to execution 1 WHAT IS COMMERCIAL THINKING? * Understand what it means to be a commercial thinker * Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 DEFINING STRATEGIC COMMERCIAL OBJECTIVES * Defining your key commercial objectives * Prioritising your strategic objectives * Two key strategic planning tools: * Resource and Competency Matrix * PESTLE * How to apply these tools to your particular situation 3 DEVELOPING A STRATEGIC FOCUS * Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus * Developing strategic focus * A tool for helping you to make those decisions: using the Ansoff Matrix 4 DEFINING CUSTOMER TARGETS * How to think more commercially by understanding who all your customers are and how they differ from each other * how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation * Who are your customers? How do their needs vary? - Scenarios 5 THE COMPETITIVE MARKET PLACE * Understanding the competitive forces at play * Different types of competition * Analysing your competitive environment using Porter's 5 Forces model 6 MEETING STAKEHOLDER EXPECTATIONS * Two simple models to help you identify the key stakeholders who could influence your commercial environment * How to use your stakeholders to help you achieve your commercial objectives 7 IMPLEMENTATION - SYSTEMS, STRUCTURES AND PROCESSES * Effective commercial activity involves working with others to implement ideas and strategies * What do you need to have in place before you implement your commercial strategy? * How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 IMPLEMENTATION - PEOPLE AND CULTURE * A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation * How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 TOOLS AND CHECKLISTS * Be more commercial within your sphere of influence using a commercial checklist to help you * Using the checklist as a benchmark against the most commercially aware organisations * Using the checklist as a health check - both corporately and individually