37 Business Development courses in Leeds

Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: * Learn how to plan growth and increase revenue from existing accounts * Develop skills to build and develop essential relationships to increase value and visibility * Learn how best to create loyalty and customer satisfaction * Identify how to set account targets and development plan for building contacts and cross-selling * Develop persuasion and influencing skills to better define needs and develop opportunities * Learn how to add value at all stages; plus gaining competitive advantage * Develop an up-selling, cross-selling strategy 1 PERFORMANCE METRICS FOR ACCOUNT MANAGEMENT * Introduction to the PROFIT account management model * Using practical tools to measure account performance and success * Planning your account strategy - red flags and green lights 2 RELATIONSHIPS FOR ACCOUNT MANAGEMENT * How to build and manage key relationships * Producing a 'relationship matrix' * Developing a coach or advocate 3 SETTING OBJECTIVES FOR YOUR ACCOUNT * Developing an upselling cross-selling strategy * Setting jointly agreed goals, objectives and business plans * Planning session 4 FEEDBACK AND RETENTION - BUILDING LOYAL AND SATISFIED CUSTOMERS * How to monitor and track your customer's satisfaction * Building a personalised satisfaction matrix * Customer service review meetings 5 INFLUENCE * Getting your message and strategy across to C-level contacts * Being able to better develop a business partnership within an accountes 6 TEAMWORK AND TIME MANAGEMENT * Working with others to achieve your account goals * Managing and working with a virtual team * Managing your time and accounts effectively 7 GAINING COMMITMENT AND CLOSING THE SALE * Knowing when to close for commitment * How to ask for commitment professionally and effectively * Key negotiation skills around the closing process - getting to 'yes' * Checklist of closing and negotiation skills * Practice session

Nowadays not only do we rely on our commercial and sales staff to hit that bottom line but we expect our engineers and project teams to play their part too - not only through their engineering and management skills but by behaving in a commercially minded way in their dealings with their counterparts in customer or supplier organisations. This means understanding, amongst other things, the issues surrounding the commencement of work ahead of contract, having a clear contract baseline, recognising the broader implications of contract change, the need for timeliness and the consequences of failing to meet the contracted timetable. This practical one-day programme has been designed specifically to give engineers, project staff and others just that understanding. The course is designed principally to provide engineers and project staff with an appreciation of contractual obligations, liabilities, rights and remedies so that they understand the implications of their actions. It is also suitable for business development staff who are negotiating contracts on behalf of the business. The main focus of the day is on creating an awareness of when a situation may have commercial implications that would harm an organisation's business interests if not recognised and handled appropriately and how taking a positive but more commercial approach to those situations can lead to a more positive outcome for the business. As well as providing an understanding of the commercial imperatives the day also focuses on specific areas affecting engineers and project staff, such as the recognition and management of change, the risks when working outside the contract and managing delays in contracts. The course identifies the different remedies that may apply according to the reasons for the delay and provides some thoughts on pushing back should such situations arise. On completion of this programme the participants will: * appreciate the need for contractual controls and will have a better understanding of their relevance and how they can be applied, particularly the issues of starting work ahead of contract, implementing changes and inadvertently creating a binding contract by their behaviour; * have gained an understanding of the terminology and procedural issues pertaining to contracting within a programme; and * be more commercially aware and better equipped for their roles. 1 BASIC CONTRACT LAW - BIDDING AND CONTRACT FORMATION * Purpose of a contract * Contract formation - the key elements required to create a legally binding agreement * Completeness and enforceability * Express and implied terms * Conditions v warranties * The use of, and issues arising from, standard forms of sale and purchase * Use of 'subject to contract' * Letters of intent * Authority to commit 2 CHANGE MANAGEMENT * Recognising changes to a contracted requirement * Pricing change * Implementation and management of change 3 KEY CONTRACTING TERMS AND CONDITIONS By the end of this module participants will be able to identify the key principles associated with: * Pricing * Getting paid and retaining payment * Cashflow * Delivery and acceptance * Programme delays * Examining some reasons for non-performance... * Customer failure * Contractor's failure * No fault delays * ... and the consequences of non-performance: * * Damages claims * Liquidated damages * Force majeure * Continued performance * Waiver clauses and recent case law * Use of best/reasonable endeavours * Contract termination 4 WARRANTIES, INDEMNITIES AND LIABILITY * Express and implied warranties * Limiting liability 5 PROTECTION OF INFORMATION * Forms of intellectual property * Background/foreground intellectual property * Marking intellectual property * Intellectual property rights * Copyright * Software * Confidentiality agreements * Internet

This two-day programme gives the key insights and understanding of contracting principles and the impact they have on business and operations. The course is designed for individuals involved in or supporting contracting who want to improve their commercial management skills; individuals in functions such as project management, business development, finance, operations who need practical training in commercial management; general audiences wanting to gain a basic understanding of commercial management. This is an assessed programme, leading to the International Association for Contracts & Commercial Management (IACCM)'s coveted Contract and Commercial Management Associate (CCMA) qualification. The programme addresses 31 different subject areas, across the five stages of the contracting process. By the end of the course the participants will be able, among other things, to: * Develop robust contract plans, including scope of work and award strategies * Conduct effective contracting activities, including ITT, RFP, negotiated outcomes * Negotiate effectively with key stakeholders, making use of the key skills of persuading and influencing and to work with stakeholders to improve outcomes * Set up and maintain contract management systems * Take a proactive approach to managing contracts * Make effective use of lessons learned to promote improvements from less than optimal outcomes, using appropriate templates * Develop and monitor appropriate and robust Key Performance Indicators to manage the contractor and facilitate improved performance * Understand the approvals process and how to develop and present robust propositions * Make appropriate use of best practice contract management tools, techniques and templates DAY ONE 1 INTRODUCTIONS * Aims * Objectives * Plan for the day 2 COMMERCIAL CONTEXT * Explaining the contracting context * Define the key objective * The importance of contact management * Impact upon the business 3 STAKEHOLDERS * How to undertake stakeholder mapping and analysis * Shared vision concept, * How to engage with HSE, Finance, Operations 4 ROLES AND RESPONSIBILITIES * Exploring the key roles and responsibilities of contract administrators, HSE, Finance, Divisional managers, etc 5 INITIATING THE CONTRACT CYCLE * Overview of the contracting cycle * Requirement to tender * Methods * Rationale and exceptions 6 SPECIFICATIONS * Developing robust scope of works * Use of performance specifications * Output based SOW 7 STRATEGY AND AWARD CRITERIA * Developing a robust contract strategy * Award submissions/criteria 8 MANAGING THE TENDER PROCESS * Review the pre-qualification process * Vendor registration rules and processes * Creation of bidder lists * Evaluation, short listing, and how to use of the 10Cs© model template and app 9 TYPES OF CONTRACT * Classify the different types of contracts * Call-offs * Framework agreement * Price agreements * Supply agreements 10 THE CONTRACT I: PRICE * Understanding contract terms * Methods of compensation * Lump sum, unit price, cost plus, time and materials, alternative methods * Cost plus a fee, target cost, gain share contracts * Advanced payments * Price escalation clauses DAY TWO 11 RISK * How to manage risks * Risk classification * Mitigation of contractual risks 12 CONTRACTOR RELATIONSHIP MANAGEMENT SESSION * Effectively managing relationships with contractors, * Types of relationships * Driving forces? * Link between type of contract and style of relationship 13 DISPUTES * Dealing with disputes * Conflict resolution * Negotiation * Mediation * Arbitration 14 CONTRACT MANAGEMENT * Measuring and improving contract performance * Using KPIs and SLAs * Benchmarking * Cost controls 15 THE CONTRACT II: TERMS AND CONDITIONS * Contract terms and conditions * Legal aspects * Drafting special terms 16 MANAGING CLAIMS AND VARIATIONS * How to manage contract and works variations orders * Identifying the causes of variations * Contractor claims process 17 COMPLETION * Contract close-out process * Acceptance/completion * Capture the learning/HSE * Final payments, evaluation of performance 18 CLOSE * Review * Final assessment

The importance of building services to the success of an organisation has never been greater and continues to grow. Developers and occupiers are becoming more aware of the contribution that building services make to the well being of occupants and hence their perception of the quality of the working environment. Those involved with the design, construction, maintenance and operation will increasingly be required to deliver building services that demonstrable contribution to the occupier's business. Energy efficiency, carbon management and occupant satisfaction depend substantially on the way building services are designed, managed and operated. To optimise these aspects, an informed strategic approach is essential. Tried and tested techniques and processes are available that, when applied holistically, will deliver substantial benefits. This course reviews best practice in the area and inspires participants to ensure that building services perform at their optimal level. To provide a better understanding of how building services can be designed, managed and operated to: * Maximise occupant comfort, satisfaction and wellbeing * Add value and contribute to the success of the business of the occupier * Improve health safety * Reduce operating cost, energy use, carbon emissions and environmental impact * Optimise cost and value * Provide strategies for continuous improvement and sustainable operation 1 BUILDING SERVICES FUNDAMENTALS * The function of services in commercial buildings and their importance to the core business 2 TECHNIQUES AND PROCESSES FOR OPTIMISING COST AND VALUE * Programmed operation evaluation * Continuous commissioning * Lifetime product management * Performance-based service * Energy efficiency and the scope for environmental improvement 3 MAKING THE BUSINESS CASE AND PREPARING THE STRATEGY * Motivating decision-makers * Empowering those who have to deliver the results * Managing business risk 4 STRATEGY IMPLEMENTATION AND MONITORING RESULTS * Ensuring that rich and robust feedback is available to support continuous improvement and strategy enhancement * When to get feedback * Why * How * What to do with it 5 CASE HISTORIES AND 'AIR TIME' * Sharing experience and addressing specific issues of interest to participants * Course review * Close

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: * Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion * Greater confidence, consistency and professionalism throughout the business development process * Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations * Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions * How to build value at all points in the customer's buying process through your knowledge, skills and structured approach * Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation * Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity * Overcome and avoid price-based objections, buying criteria and negotiation 1 INTRODUCTION AND KEY PRINCIPLES OF VALUE-BASED SELLING * Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles * The main principles of value-based selling and how they benefit you and the customer * How value-based selling differs from 'transactional' or 'price-based' selling * The stages of the customer's buying cycle - how to identify and work through strategies for each stage * The concept of structured and set-piece selling and proposing * Presentation by participants: Personal sales improvement goals 2 VALUE-BASED SELLING STRATEGIES AND SKILLS * What is value? How can one move away from a price-led agenda? * How to survive and resist price pressure - six techniques * A review of key competencies and skills needed for a value-based approach * Strategies, case studies and examples with discussion and review * Defining your initial value proposition and comparative advantage * How best to established the right level of trust, rapport and credibility * Planning and practice session: Strategy - mapping a value-based sales process. 3 CONNECTING SKILLS * Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call * How to structure an effective first time sales call or meeting - the subtle differences that are important to master * How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process * Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed * Planning and practice session: Connecting - first meeting with a new contact 4 CONSULTING - BUILDING, DEVELOPING AND INFLUENCING CLIENT NEEDS * Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions * The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc * Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions * Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions * 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively * Planning and practice session: Questioning skills 5 CONVINCING - PRESENTATION AND PERSUADING SKILLS PRACTICE * Substance and style - selecting the right tone and content to engage and enthuse your prospect * Compelling benefits and reducing perceived risk - key messages to deliver * Helping the customer choose your proposition - by being convincing, compelling and credible when you present * Professional and effective presentation skills - with personal coaching and practice sessions * The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time * Planning and practice session: Role-play in presenting your solution 6 COMMITMENT * Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively * How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach * Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) * Key negotiation skills around the closing process - getting to 'yes' * Planning and practice session: Role-play in closing and negotiation skills 7 ASSESSED ROLE-PLAY - FINAL PRACTICE SESSION Live role-plays * There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' * The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 WORKSHOP SUMMARY AND CLOSE * Personal action plan and learning summary

Our team of Construction industry experts provide business management training for leaders and business owners across England and Scotland -------------------------------------------------------------------------------- CONSTRUCTION INDUSTRY SPECIFIC CONSTRUCTION BUSINESS GROWTH ACADEMY The Power Within Training is dedicated to helping construction-based business owners and construction management throughout England, Scotland, and Wales achieve more than they believed possible. Our construction business training is designed to develop owner-managers and help them create the future they want. To ensure business growth, we have a dedicated team of industry professionals to give unique support specific to the skills, traits, and challenges found within Construction. This programme was created to help you push and elevate your business to the next level. Contact us to register for our construction business training. EXPLORE OUR CONSTRUCTION BUSINESS GROWTH COURSE We created the Business Growth Academy for business owners like you to grow and develop their businesses in a more controlled and sustainable way. To ensure growth, our construction business training is a series of six training modules focused on business growth, leadership, and financial management. Most of our participants are business owners looking to get the tools needed to spend more time working on their business while generating more profitability to ensure consistent business growth. The Power Within Training uses the latest business growth strategies, which allow you to identify, modify and quickly implement our easy-to-follow business-building tools and techniques designed around the construction and property development industry. Whether you are a business owner or an aspiring construction and property development entrepreneur, our Construction Management Course will provide the tools and techniques to drive your business forward and achieve sustainable growth. Join us at the Business Growth Academy and unlock your full potential. -------------------------------------------------------------------------------- THE GOAL OF OUR CONSTRUCTION MANAGEMENT TRAINING Our goal with this training is to provide you with the tools you need to take control of your business. This allows you to use the latest strategies and ensure the smooth growth of your construction business. The construction management training we offer is a three-month course with new modules available twice monthly, delivered via Zoom or in person. These modules are designed to work around your schedule. After, you’ll have a 39-hour CPD certification thanks to our CITB skills & training courses. Overall, our fully funded construction management training will help you place the proper foundation, allowing you to build a more substantial and focused business that’s centred around constant growth and profits while future-proofing your business. -------------------------------------------------------------------------------- BUSINESS GROWTH ACADEMY THE BENEFIT OF OUR BUSINESS GROWTH ACADEMY As you go through our training, you’ll delve into each module and the critical steps and tools. These include how to plan, organize, and control construction operations, all designed to provide you with a well-rounded view of your business. Not only will you get the tools you need to ensure your construction business growth, but you’ll also get access to benefits such as lifetime access to your online interactive training portal, entrance into a private social and professional networking group, pro bono coaching, and mentoring from industry experts and leaders. Here are some additional benefits of our construction management training: REGISTER YOUR INTEREST TODAY * You’ll build a personalised 12-month business development plan that keeps you focused on high-value activities, ensuring you remain on track to grow. * Tools and techniques to not only measure but also increase your profitability within your business. These tools help you ensure that you’re never leaving money on the table again. * Learn, develop, and nurture self-management and leadership strategies that you can work on and in your business to help you from chasing your tail or burning out. * You’ll develop unshakeable confidence in your business’s ability to grow and become the kind of entrepreneur that chooses the customers they want to work with, meaning customers who are driven by value, not by price. * Gain valuable leadership and self-development skills, which encourage learning for life. * Lastly, you’ll no longer wonder, “what if?” You’ll have the knowledge and understanding to keep unlocking and growing your business’s true potential. -------------------------------------------------------------------------------- WHAT'S INCLUDED IN THE PROGRAMME COURSE OVERVIEW As we’ve mentioned, our business management course is designed to be completed over three months, with two courses being released monthly. These are designed to be done on Zoom or in person and are flexible around your busy schedule. Our modules were created to be easy to understand while providing the resources needed to elevate your construction business. Here is a more in-depth look at what to expect from our modules: Module 1: The C.O.D.E Breaker: The Business Fundamentals This module will encourage you to deep dive into your why and break the business C.O.D.E. You’ll be shown the importance of knowing why you started the business, how you can build a business while remaining authentic, and what needs to be done to ensure you create and support a solid foundation moving forward. During this module, you’ll discover how to successfully build a business in the construction industry, from the fundamentals and foundations to the growth. Lastly, we’ll review your vision, values, and purpose, show why these are critical areas, and allow you to establish a real business for you and your customers. Module 2: Your M.E.N.T.A.L Agility: The Entrepreneurial Mindset With this module, we’ll focus on self-leadership and how you should constantly be developing the ‘inner game’ or minder and the ‘outer game’ or action. The inner game consists of intention, self-awareness, self-confidence, and self-efficacy. These must be used to achieve personal mastery, while the outer game consists of influence and impact. M.E.N.T.A.L. agility is your key to all success and failure, meaning that without leading yourself, you’ll never find business success. For us, your M.E.N.T.A.L. agility is made of five key components that enable you to transition from owning a business to thinking and planning like an entrepreneurial business owner. Module 3: The T.I.M.E Multiple: Working ON or Working IN The point of this module is to help you understand that you can’t manage your time; you can only manage your use of time or your self-management skills. It’s vital to have strong self-management skills to be more successful at work. We’ll explore ways to help maximise your time and identify your High Payoff Activities. The T.I.M.E. multiplier is about accepting that you cannot do everything yourself. Instead, it would be best if you focused on your high-payoff activities. Our goal is to teach you to say it’s okay to say no. We’ll show you the importance of recognising the significance of all your decisions. Along with that, we focus on unique planning and defining processes to bring the future into the present. Module 4: The Business P.R.O.B.E: The Numbers Game Understanding your finances is essential as it allows you to make informed decisions that have the potential to make significant impacts on your business, growth, and even your bottom line. We want you never to leave money on the table again. When you know the difference between markup and margin, fixed and variable costs can make the difference between owning a business and the business owning you. Understanding your business numbers will increase your revenue and profitability and even grow your business. Module 5: High-Performance T.E.A.M.S: The Well-Oiled High-performing teams are more than a group that works together. A high-performing team has clear priorities and purposes and shares an understanding of how each team member or subcontractor prefers to approach work. The foundation of a high-performing team or business starts with trust. The development starts with creating an environment where leaders and team members can openly disclose which strengths they feel they bring to a team and what support they need to be their best selves. Truth is that all people’s problems directly reflect the business owner’s leadership and management. When a team doesn’t do things your way, they probably have no idea what your way is. Module 6: G.O.A.L.S: Setting & Defining the Accountability System Everyone works best with clearly defined goals, from completing a refurb on a budget or growing your construction business to over 10M annual profit. Remember the old saying, through a goal with a plan, is just a wish! We’ll teach you our tried and tested process for setting and achieving your objectives by focusing on what matters most. Reviewing your daily, weekly, and monthly goals, we can help you make high performance a habit. Best of all, you’ll create a detailed 12-month business development plan to get your personal and professional goals moving in the right direction. -------------------------------------------------------------------------------- MEET THE CONSTRUCTION BUSINESS TRAINING PRESENTERS DERRICK MATHESON: TRAINING AND DEVELOPMENT DIRECTOR AND TRAINER OF BUSINESS GROWTH ACADEMY A seasoned business owner, Derrick understands the challenges UK construction and property development professionals face. We have crafted a targeted program that simplifies growth, empowering entrepreneurs with easy-to-implement strategies.  Derrick’s mission is simple: to empower and equip ambitious entrepreneurs and professionals with the tools and knowledge necessary to thrive in today’s competitive market. The Business Growth Academy is a testament to his dedication, offering an innovative, step-by-step business-building process that demystifies the complexities of growth and unlocks the full potential of your enterprise. STUART MASON: BGA’S BOLD TRAINING MANAGER, LEAD TRAINER, AND AUTHOR OF “HOW TO WRECK YOUR BUSINESS  Stuart, the fearless BGA Training Manager and Lead Trainer has turned his business failures into powerful lessons for others. As the author of “How To Wreck Your Business,” Stuart shares his hard-earned wisdom to help business owners avert the same pitfalls that led to the demise of his own company on its 20th anniversary. Stuart’s approach is refreshingly direct and unapologetically abrupt, cutting through the noise to deliver real-world insights that make a difference. Don’t expect a dry lecture on business theory from a dusty textbook; instead, Stuart offers a ‘streetwise’ perspective that is both practical and actionable, pushing you to uncover the answers that will make your business shine in a competitive market.

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: * Discover opportunities - through a deeper understanding of the customer's business * Develop partnership - through a better 'value proposition' for the customer * Increase repeat business - based on higher customer satisfaction * Improve synergy - by getting everyone to 'sing from the same hymn sheet' * Develop a collaborative account plan - validated by the customer and their own management * Secure resources - management will align resources to execute soundly based account plans * Win an increased share of 'customer wallet' - through systematic account development 1 THE SIX PRINCIPLES OF STRATEGIC ACCOUNT DEVELOPMENT * Introduction to the PROFIT account development model: * - Performance * - Relationships * - Objectives and goals * - Feedback * - Integration * - Teamwork * Practical account development strategies: overview and case studies 2 PERFORMANCE * Use practical tools to help you manage and measure account performance and success * Design and build a monthly account dashboard for all sizes of account * Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools * Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 RELATIONSHIPS * How to build and manage key relationships within an account * Qualifying and managing key influencers accurately * Producing a 'relationship matrix' for each account quickly and easily * Approaching and developing new contacts strategically * Tools and techniques for successful tracking of contacts and call-backs * Developing a coach or advocate in every customer organisation pro-actively 4 OBJECTIVES AND GOALS * Where are you now? - how to establish your competitive position within an account * Know how to set, monitor and track key objectives for accounts over the short, medium and long term * Selling against the competition - developing both long- and short-term sales strategies 5 FEEDBACK - BUILDING LOYAL AND SATISFIED CUSTOMERS * The correct way to manage customer expectations and create listening loops within an account * How to monitor and track your customer's perception and satisfaction with your organisation * Building a personalised satisfaction matrix for each account * Customer review meetings - best practice in building loyalty by regular joint planning events * Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 INTEGRATION * How to integrate your products or solutions with the customer's business needs and processes * Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor * Developing a loyalty strategy for key accounts or groups of smaller accounts * Getting your message and strategy across to C-level contacts 7 TEAMWORK * Working with others to achieve your account goals * Gaining internal commitment from your organisation * Managing and working with a virtual team * Creating cross-departmental communication loops 8 PUTTING IT ALL TOGETHER * Personal account reviews * Personal learning summary and action plans