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1 Educators providing Business Branding courses in Leicester

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British Hang Gliding and Paragliding Association

british hang gliding and paragliding association

Meridian Business Park

Welcome to the British Hang Gliding & Paragliding Association (BHPA) website. From its head office in Leicester the BHPA supports a country-wide network of recreational clubs and registered schools, and provides the infrastructure within which hang gliding and paragliding in the United Kingdom (UK) thrive. Hang Glider (Courtesy Mike Scholes) The BHPA oversees pilot and instructor training standards, and provides technical support such as airworthiness standards, and coaching courses for qualified hang gliding and paragliding pilots. Initial hang gliding or paragliding training must be undertaken at a BHPA registered school. Most schools offer training in a wide range of flying disciplines, so it's important to understand the differences between the disciplines before choosing a school. The Learn to Fly section of this web site explains the relative merits of each discipline, the types of flying involved, and provides an insight into the training methods used. As you near the end of your initial training with one of our registered schools, it's important to start looking for suitable recreational club to join. Obtaining your Club Pilot rating marks the end of your formal instruction and qualifies you to leave the school and fly within a BHPA recreational club. The BHPA supports a network of UK hang gliding and paragliding recreational clubs who are able to offer the supportive flying and social environment vital to the safe development of your flying skills, as you join other recreational flyers on the hill, and continue your progression through the BHPA Pilot Rating Scheme (PRS). As your accumulated airtime increases and your flying skills improve, you will probably start to think about your long term goals and aspirations, and working towards your Pilot Rating, the next rung on the PRS ladder. Club coaches can offer advice and support with the flying tasks that need to be completed, and the theory exam you will need to sit. An online BHPA Mock Pilot Rating Exam is also available. This will allow you to test your current knowledge and help you to understand the subject areas you will need to revise before sitting the real exam. When you first leave your school and join a club, you may choose to spend your first few hours' flying with no specific aim other than to safely accumulate airtime. However, it is well known that pilots make safer more efficient progress when they are given particular tasks to undertake. With that in mind, a panel of experienced BHPA coaches have devised a new pathway to learning, the BHPA Pilot Development Structure. This offers an alternative to the more formal Pilot Rating System, and for newly qualified pilots aims to: encourage interaction between new pilots, their club and its coaches provide a structured way to progress, acquire knowledge and build skills through attainable goals reduce flying related incidents and promote safe flying Paraglider (Courtesy Derek Frith) The BHPA also has a disability initiative called Flyability. This reports directly to the BHPA's Executive Council on disability related matters within the sport. Flyability doesn't simply take people with disabilities flying, it strives to motivate people with disabilities to become involved in the sport of hang gliding and paragliding and to train as pilots. Much of Flyability's work in the sport, focuses around changing peoples perception of disability and their attitudes toward people with disabilities. Disability awareness, education and advice play key roles in Flyability's aims and objectives, as does the development of specialist equipment, training and flying techniques. The BHPA also publishes Skywings, the only magazine dedicated to free flying in the United Kingdom. This glossy full colour magazine is distributed by mail to around 6,500 BHPA members each month as part of their membership package. Powered hang glider (Courtesy Ian Ferguson) Skywings magazine is also read by countless more hang gliding and paragliding pilots and organisations around the world who have purchased an International Skywings magazine subscription from our on-line shop. Freely available electronic copies of Skywings magazine are also published each month on our Skywings page. These can be viewed online as a flipbook magazine, or downloaded as a pdf document. When viewing the magazine online on a device with a small screen, we recommend that you select the single page option in the menu at the top of each issue.

Courses matching "Business Branding"

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Customer engagement (In-House)

By The In House Training Company

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: * Understand the evolution of the customer buying journey * Map a customer buying journey for your brand or solutions * Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline * Apply the psychology of branding to build marketing communications with impact * Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 THE EVOLUTION OF THE CUSTOMER JOURNEY * Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear * Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 THE SEE-THINK-DO-CARE FRAMEWORK * Explore the many different frameworks used to track the customer journey * Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 CUSTOMER MICRO-MOMENTS AND SIGNALS IN THEIR BUYING JOURNEY * Understand the online and offline moments when customers seek information to research and make buying decisions * Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 THE ROLE OF BRANDING IN THE CUSTOMER JOURNEY * Explore the psychology of branding * Learn how to ensure your branding is relevant to your target customer needs * Bring together your brand value and story to achieve brand loyalty 5 THE WHY-HOW-WHAT FRAMEWORK * Apply a systematic approach to build a successful and compelling brand * Understand how starting with 'why' will help build your brand purpose * Apply the content marketing matrix to communicate your brand's value * Apply the hero-help-hub model to build engaging content marketing ACTIONABLE OUTCOMES We will use your brand examples to provide opportunities for practice: * You will learn and reflect on best practice examples of customer engagement * You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers * You will create a customer engagement plan that can be implemented immediately within your business * You will receive immediate feedback on your customer engagement plan * You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer engagement (In-House)
Delivered in-person, on-request, onlineDelivered Online & In-Person in Harpenden
Price on Enquiry