Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn
digital communications, analytics, marketing automation and budget & strategy
formulation from Industry Skills Experts.
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COURSE OVERVIEW
This dynamic online Diploma in Digital Strategy & Planning course covering
topics in digital communications, analytics, marketing automation and budget &
strategy formulation giving you the skills, know-how, strategy and techniques to
be that change. Here is power. The power to influence. To speak to billions of
people.
Specialization is for when you don’t just want to play the digital marketing
game anymore, you want to drive it. To change it. the DMI SPECIALIST online
Digital Strategy and Planning certification is perfect for you to become an
online digital marketer.
Become a member and connect to the industry and white-hot opportunities. Here is
power. The power to influence. To speak to billions of people.
What’s New?
Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn
digital communications, analytics, marketing automation and budget & strategy
formulation from Industry Skills Experts.
Learn every aspect of Digital Marketing Strategy across 9 modules of interactive
learning to give you a highly relevant and deep knowledge of digital strategy,
all wrapped up with the world’s most recognized digital marketing certification
on completion.
Program learning outcomes and content: WHAT WILL I LEARN?
We give you the thinking and tools to become a leading player on the digital
stage. Create powerful and dynamic digital strategy. See it manifest into real
world, business-changing action. The modules are building blocks – of knowledge,
of your vision, of the leading Certified Digital Marketing Specialist – Digital
Strategy & Planning that is you. Here is what you need to know.
Course Content:
Introduction:
We bring science to thought. We have created the 3i Framework which is designed
to help you select the best digital strategy for your organisation and make it
happen. The 3i is smart and rigorous. It’s transformative. And you shall be
impressed.
This module introduces this nifty piece of brainwork. Later modules expand on
it.
• The fundamental concepts underpinning the DMI 3i Methodology.
• The how-to’s of business strategy development.
• Key components in an effective digital strategy.
• Strategic management, a long-sighted look at lasting, growing success
Traditional Communications:
In this model, we explore how the marketing classics still anchor any campaign –
yet the contemporary digital campaign is a far more fantastical vessel. We look
deep into how our tech is changing the consumer experience, and how we must
respond.
Digital Communications:
We are living through extraordinary times. The opportunities are as big,
sprawling and diverse as the World Wide Web. The challenge too is bigger.
Markets are sophisticated and fragmented. Now, more than ever, thy most know thy
consumer (and thy digital channels).
Here we look at: the fundamentals of digital communications planning, improving
ROI, understanding your audience. Where can they be found? How to engage them?
Budgeting for your digital strategy and effective resources reviewing,
measuring, and analysing your digital strategy.
Digital Channels:
Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and
they proliferate. Yet in this great distraction and fragmentation, there is also
great opportunity. This module covers: inbound and outbound strategies, cross
media planning, the digital channel mix, and mobile marketing social media
marketing.
Content marketing that is relevant, timely and riveting the what, how and why of
search engine marketing email marketing, affiliate marketing, and marketing
automation display and video advertising best practice. Because we have eyes to
see.
Marketing Automation:
Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier
and more exciting. Here is superpower, working quieting and perfectly under your
orders, night and day. See how smart businesses are sharpening their edge with
CRM software for better sales enablement, lead nurturing and way more.
Budget & Resourcing:
Money makes marketing go round. But value is where it’s at. This model goes deep
on how to hit max ROI for any given budget. Then some consideration for that
other precious resource, human talent.
Explore:
• Key factors to consider when planning a marketing budget.
• Setting that marketing budget.
• How to monitor and optimize a budget during campaign, execution.
• The human element.
• Recruit, train and keep top people.
Big Data & Analytics:
The Big Data & Analytics module will provide you with a broad understanding of
Big Data, Advanced Analytics and Artificial Intelligence. You will learn the
fundamental frameworks and understand how cutting-edge analytics tools are being
used to help businesses succeed wildly. Digital Leadership:
We are living in extraordinary times, which call for extraordinary leaders. That
means you. You shall lead the transition from the remnants of traditional
marketing and into the brave, new digital marketing world which you are helping
to invent. And you shall lead with razor-sharp thought and strategy. You shall
take your brand and your organisation to places yet undreamed of.
Strategy Formulation & Plan:
By now, you’ll have come a long way. You are (almost) ready to go forth, carve
out new and unexplored neural pathways and digital markets. You are standing on
the very edge of the leading-edge, and you are just about ready to spread those
new digital super-wings and soar. But first, the ultimate strategy module; the
ultimate in strategy.
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DURATION
8-10 Weeks
WHATS INCLUDED
Course Material
Case Study
Experienced Lecturer
Refreshments
Certificate