43 Analytics courses in Gerrards Cross

OVERVIEW -------------------------------------------------------------------------------- Data and visual analytics are emerging fields concerned with analysing, modelling, and visualizing complex high-dimensional data. It can be analysed and visualised with many languages like Python, R Programming and more. This course will help to attain the skills and give in-depth knowledge to the participant's enhanced way of modelling, analysing and visualizing techniques.  The course will highlight practical challenges including composite real-world data and will also comprise several practical studies

This course is very much a discussion, so be prepared to present and critically analyse your own and class mates work. You will also need to bring a few examples of work you have done in the past. Learning and applying best practice visualisation principles will improve effective discussions amongst decision makers throughout your organisation. As a result more end-users of your dashboards will be able to make better decisions, more quickly. This 2 Day training course is aimed at analysts with good working knowledge of BI tools (we use Tableau to present, but attendees can use their own software such as Power BI or Qlik Sense). It is a great preparation for taking advanced certifications, such as Tableau Certified Professional. -------------------------------------------------------------------------------- Contact us to discuss the Visual Analytics Best Practice course Email us if you are interested in an on-site course, or would be interested in different dates and locations -------------------------------------------------------------------------------- This Tableau Desktop training intermediate course is designed for the professional who has a solid foundation with Tableau and is looking to take it to the next level. Attendees should have a good understanding of the fundamental concepts of building Tableau worksheets and dashboards typically achieved from having attended our Tableau Desktop Foundation Course. At the end of this course you will be able to communicate insights more effectively, enabling your organisation to make better decisions, quickly. The Tableau Desktop Analyst training course is aimed at people who are used to working with MS Excel or other Business Intelligence tools and who have preferably been using Tableau already for basic reporting. -------------------------------------------------------------------------------- THE COURSE INCLUDES THE FOLLOWING TOPICS: WHAT IS VISUAL ANALYSIS? * Visual Analytics * Visual Analytics Process * Advantages of Visual Analysis * Exercise: Interpreting Visualisations HOW DO WE PROCESS VISUAL INFORMATION? * Memory and Processing Types * Exercise: Identifying Types of Processing * Cognitive Load * Exercise: Analysing Cognitive Load * Focus and Guide the Viewer * Remove Visual Distractions * Organise Information into Chunks * Design for Proximity * Exercise: Reducing Cognitive Load SENSORY MEMORY * Pre-attentive Attributes * Quantitatively-Perceived Attributes * Categorically-Perceived Attributes * Exercise: Analysing Pre-attentive Attributes * Form & Attributes * Exercise: Using Form Effectively * Colour & Attributes * Exercise: Using Colour Effectively * Position & Attributes * Exercise: Using Position Effectively ENSURING VISUAL INTEGRITY * Informing without Misleading * Gestalt Principles * Visual Area * Axis & Scale * Colour * Detail * Exercise: Informing without Misleading CHOOSING THE RIGHT VISUALISATION * Comparing and Ranking Categories * Comparing Measures * Comparing Parts to Whole * Viewing Data Over Time * Charts Types for Mapping * Viewing Correlation * Viewing Distributions * Viewing Specific Values DASHBOARDS AND STORIES * Exercise: Picking the Chart Type * Exercise: Brainstorming Visual Best Practice * Development Process for Dashboards and Stories * Plan the Visualisation * Create the Visualisation * Test the Visualisation * Exercise: Designing Dashboards and Stories -------------------------------------------------------------------------------- This training course includes over 20 hands-on exercises to help participants “learn by doing” and to assist group discussions around real-life use cases. Each attendee receives an extensive training manual which covers the theory, practical applications and use cases, exercises and solutions together with a USB with all the materials required for the training. The course starts at 09:30 on the first day and ends at 17:00. On the second day the course starts at 09:00 and ends at 17:00. Students must bring their own laptop with an active version of Tableau Desktop 10.5 (or later) pre-installed. -------------------------------------------------------------------------------- WHAT PEOPLE ARE SAYING ABOUT THIS COURSE "Steve was willing to address questions arising from his content in a full and understandable way" Lisa L. "Really enjoyed the course and feel the subject and the way it was taught was very close to my needs" James G. "The course tutor Steve was incredibly helpful and taught the information very well while making the two days very enjoyable." Bradd P. "The host and his courses will give you the tools and confidence that you need to be comfortable with Tableau." Jack S. "Steve was fantastic with his knowledge and knowhow about the product. Where possible he made sure you could put demonstrations in to working practice, to give the audience a clear understanding." Tim H. "This was a very interesting and helpful course, which will definitely help me produce smarter, cleaner visualisations that will deliver more data-driven insights within our business." Richard A. "Steve is very open to questions and will go out of his way to answer any query. Thank you" Wasif N. "Steve was willing to address questions arising from his content in a full and understandable way" Lisa L. "Really enjoyed the course and feel the subject and the way it was taught was very close to my needs" James G.

ABOUT THIS TRAINING COURSE Business Impact: The main aim is to provide insight and understanding of data analytics and machine learning principles through applications. Field data is used to explain data-analysis workflows. Using easy to follow solution scripts, the participants will assess and extract value from the data sets. Hands-on solution approach will give them confidence to try out applicable techniques on data from their field assets. Data analysis means cleaning, inspecting, transforming, and modeling data with the goal of discovering new, useful information and supporting decision-making. In this hands-on 2-day training course, the participants learn some data analysis and data science techniques and workflows applied to petroleum production (specifically artificial lift) while reviewing code and practicing. The focus is on developing data-driven models while keeping our feet closer to the underlying oil and gas production principles. Unique Features: * Eight business use cases covering their business impact, code walkthroughs for most all and solution approach. * Industry data sets for participants to practice on and take home. * No software or complicated Python frameworks required. Training Objectives After the completion of this training course, participants will be able to: * Understand digital oil field transformation and its impact on business * Examine machine learning methods * Review workflows and code implementations * After completing the course, participants will have a set of tools and some pathways to model and analyze their data in the cloud, find trends, and develop data-driven models Target Audience This training course is suitable and will greatly benefit the following specific groups: * Artificial lift, production and facilities engineers and students to enhance their knowledge base, increase technology awareness, and improve the facility with different data analysis techniques applied on large data sets Course Level * Intermediate * Advanced Training Methods The course discusses several business use-cases that are amenable to data-driven workflows. For each use case, the instructor will show the solution using a data analysis technique with Python code deployed in the Google cloud. Trainees will solve a problem and tweak their solution. Course Duration: 2 days in total (14 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: * Understanding of petroleum production concepts * Knowledge of Python is not a must but preferred to get the full benefit. * The training will use the Google Collaboratory environment available in Google-Cloud for hands-on exercises * Trainees will need to bring a computer with a Google Chrome browser and a Google email account (available for free) Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: * At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. * Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. * Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. * Developed a workshop on digital oilfield approaches for production engineers. Patents: * Principal inventor: 'Smarter Slug Flow Conditioning and Control' * Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' * Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: * Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. * He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: * Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. * Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. * Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.

OVERVIEW -------------------------------------------------------------------------------- Financial analysis gives you a wide understanding of a company's financial information which further helps you to analyse risks in the future and improve business prospects. It plays a vital role in calculating business profit. Professionals with the necessary skills help you to know how your business and forecast the future of the business. It helps to analyse financial statements and also to appraise the present and future prospects of the business. This course is specially designed to enhance the skills of financial professionals, in financial analytics by having in-depth knowledge of fundamentals of financial statement analysis thereby empowering their analytical skills in measuring the risk business investors are dealing with and also asking the appropriate questions. It will enhance the skills of the participant and will boost their confidence uplifting their ability to comment on business activities and analyse financial health for management. These skills and the required technical knowledge will be put into practice throughout the course using interactive examples and case studies. 

OVERVIEW -------------------------------------------------------------------------------- Objective * Understanding the Importance of Business Analysis Model * Determining various techniques of Process Modelling * Understanding the scope of modelling * Efficiently mapping the business landscape * Analysing the enterprise structure * How to avoid project failures. * Learning efficient skills of being a successful business analyst. * Understand and document various techniques for the organization delivers value. * Successful project conversion * Building team, changing the organization and overcoming resistance. * Creating an effective Business Case.

ABOUT THIS TRAINING COURSE The smart meter or smart grid represents the next-generation electrical power system. This system uses information, data & communication technology within generation, delivery and consumption of electric energy. This 4-day course will equip you with the innovations that are shaping the power generation and distribution systems and will cover topics ranging from Smart Metering Architecture, Cybersecurity, Smart Grid Systems and Power Line Communications. Training Objectives By participating in this course, you will be able to: * Comprehend the Smart Grid and Smart Meters architecture * Review latest trends and challenges within the Smart Grid Technology * Perform analysis on smart electronic meters * Comply with regulatory and metering standards * Recognize the importance of cybersecurity in smart grids * Maximize efficiency, reliability, and longevity of your smart meters and equipment * Gain valuable insights into power quality and harmonics Target Audience This course will greatly benefit the following groups but not limited to: * Smart Grid managers and engineers * Smart Meters managers and engineers * Power plant managers * Outage managers * Maintenance and operations engineers * Power regulatory personnel * Transmission managers and engineers * Distribution managers and engineers * IT managers * Renewable energy managers and engineers Course Level * Basic or Foundation * Intermediate Training Methods The training instructor relies on a highly interactive training method to enhance the learning process. This method ensures that all participants gain a complete understanding of all the topics covered. The training environment is highly stimulating, challenging, and effective because the participants will learn by case studies which will allow them to apply the material taught in their own organization. Course Duration: 4 days in total (28 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 25. This course is also available through our Virtual Instructor Led Training (VILT) format. Trainer Your expert course leader is a professional engineer with extensive experience in power system studies, substation design field-testing, and EHS programs settings for Mining and Electrical Utilities sectors. He was formally the Engineering Manager at GE Canada in Ontario. He received his M.Sc. in electrical engineering from the University of New Brunswick and his MBA from Laurier School of Business in Waterloo. He has managed and executed more than 150 engineering projects on substation design EMF audits and power system studies and analyses, EMF audits and grounding audits, for major electrical utilities, mines, oil and gas, data centers, industrial and commercial facilities in Canada and the U.S. He is a certified professional engineer in the provinces of Ontario and Alberta. He has various IEEE publications, has served as a technical reviewer for many IEEE journals in power systems and control systems, and is the chair of the Industry Application Chapter (IAS) for IEEE Toronto Section. He remains a very active member for the IEEE substation committee of IEEE Std. 81 ground testing (WGE6) and IEEE Std. 80 ground design (WGD7). A certified electrical safety trainer by GE Corporate and a Canadian Standard Association (CSA) committee member at the mining advisory panel for electrical safety, he also taught many technical courses all over Canada to industrial customers, electrical consultants as well as to electrical utilities customers. Highlighted Projects: * Various Power System Studies for 345/230 kV Stations - Nova Scotia Power (EMERA) * RF audits for Telecom tower and antennas - Cogeco/Rogers Mobile * Power System analysis - Powell Canada * Structural/Geotechnical Design and upgrades - Oakville Hydro * Underground Cables testing and sizing - Plan Group * Relay programming and design optimization - Cenovus Canada * Different Arc Flash Analysis and BESS Design - SNC Lavalin * Environmental site assessment (ESA) Phase I/II for multiple stations - Ontario * Electromagnetic compatibility (EMC) assessment for Toronto LRT expansion - MOSAIC * Battery energy storage system (BESS) installation at City of London - Siemens Canada * EMF audits for 500 kV Transmission Lines - Hydro One * EMF audits for 500 kV Transmission Lines - Hydro Quebec * AC interference for 138 kV line modeling and mitigations - HBMS Mine POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

ABOUT THIS TRAINING COURSE  This 3 full-day training course will introduce participants to the Microsoft Power BI® software solution for extracting, manipulating, visualising and analysing data. This is a very practical, hands-on course that takes participants through a series of exercises which help users understand the Power BI® environment, how to use the key areas of functionality, and how to apply the tools it contains to design and produce analyses of their own data. The first two days focus on learning the key concepts and practising these using clean, simple datasets. The third day provides participants with the opportunity to apply what they've learned to their own data. This makes the course far more relevant and meaningful for them, it allows our facilitator to help them structure their data models, queries and DAX formulas correctly, and it allows our facilitator to help them solve any additional problems that may arise but which were not covered as part of the standard the course. In addition, at the end of the day, each participant walks away with something of real, practical use for their job role. Many previous participants have remarked that they obtained the most value from the course during the third day because otherwise, they wouldn't be able to do what they need to do. This is an introductory course and although it does not assume any prior experience with Power BI®, participants will gain much more from the course if they have at least used Power BI® a little prior to attending. Participants who have taught themselves Power BI® will also benefit from attending as the course will fill-in a number of gaps in their knowledge and will also extend what they know. A general understanding of databases, Excel formulas, and Excel Pivot Tables is useful though not essential. Comprehensive course notes, exercises and completed solutions are included. Microsoft® PowerBI® is a trademark of Microsoft Corporation in the United States and/or other countries. Training Objectives Upon completion of this training course, participants will be able to: * Confidently use the Power BI® solution, including Power BI® Desktop, PowerBI®.com and the Power BI® Gateway * Extract data from a variety of data sources and manipulate the data extracted so it is ready for analysis * Combine data sources together and gain an introductory understanding of the M language * Write formulas using the DAX language for generating custom columns, measures and tables * Design reports and dashboards using a wide range of both built-in and custom visuals * Publish reports and dashboards to PowerBI®.com * Share reports and dashboards with others using PowerBI®.com * Customize reports and dashboards so that different user groups automatically see their own personalized views Target Audience This training course is intended for: * Financial Analysts * Accountants * Budgeting and planning specialists * Treasury * Risk Managers * Strategic Planners This is an introductory course and although it does not assume any prior experience with Power BI®, participants will gain much more from the course if they have at least used Power BI® a little prior to attending. Participants who have taught themselves Power BI® will also benefit from attending as the course will fill-in a number of gaps in their knowledge and will also extend what they know. A general understanding of databases, Excel formulas, and Excel Pivot Tables is useful though not essential. Comprehensive course notes, exercises and completed solutions are included. Course Level * Basic or Foundation Trainer Your expert course leader has a Masters (Applied Finance & Investment), B.Comm (Accounting & Information Systems), CISA, FAIM, F Fin and is a Microsoft Certified Excel Expert. He has over 20 years' experience in financial modelling, forecasting, valuation, model auditing, and management reporting for clients throughout the world. He is skilled in the development and maintenance of analytical tools and financial models for middle-market companies to large corporates, at all levels of complexity, in both domestic and international settings. He has trained delegates from a wide variety of Oil & Gas companies including Chevron, Woodside, BHP Billiton, Petronas, Carigali, Shell, Nippon, Eni, Pertamina, Inpex, and many more. He provides training in financial modelling for companies throughout the Asia, Oceania, Middle East and African regions. Before his current role, he spent 6 years working in the Corporate and IT Consulting divisions of a large, multinational Chartered Accounting firm. He is the author of a number of white papers on financial modelling on subjects such as Financial Modelling Best Practices and Financial Model Auditing. Highlights from his oil and gas experience include: * Development of economic models to assist Decision Analysts modelling for a wide range of scenarios for multinational oil & gas assets. * Auditing and further development of life of project models for Chevron's Strategic Planning Division analysing their North West Shelf assets. * Development of business plan and budgeting models for multinational oil & gas assets. * Development of cash flow and taxation models for a variety of oil gas companies. * Consulting on Sarbanes Oxley spreadsheet remediation and risk assessment. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. -------------------------------------------------------------------------------- COURSE OVERVIEW This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. -------------------------------------------------------------------------------- COURSE OVERVIEW The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate