38 Analytics courses in Birmingham

An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: * Identify ways to analyse data and sort relevant from irrelevant information * Develop analytical and numerate thinking, and consider the financial implications of a decision * Make decisions based on sound commercial reasoning - a mix of intuition and analysis * Select from a range of tools to analyse a situation and apply these effectively * Understand how costs and profits are calculated * Use tried-and-tested techniques to manage and control your budgets * Appreciate the fundamentals of financial analysis * Focus on the bottom line * Identify the basics of capital investment appraisal for your business * Evaluate results and seek opportunities for improvement to your business 1 THE COMMERCIAL ENVIRONMENT * What do shareholders and investors want? * What do managers want? * Profit v non-profit organisations * Investor expectations 2 FINANCIAL AND NON-FINANCIAL INFORMATION * Risk and reward considerations * Drivers of commercial decisions 3 RUNNING A BUSINESS * A practical exercise to bring financial statements to life * Different stakeholder interests in a business * The impact and consequences of decisions on financial statements 4 WHERE DO I MAKE A DIFFERENCE TO THE ORGANISATION? * How can I contribute to an improved business performance? * Key performance indicators - measuring the right things * A 'balanced scorecard' approach - it's not all about money! 5 A 'BALANCED SCORECARD' APPROACH * Analysing and reviewing my contribution to the business direction * What is the current focus of my commercial decisions? * Developing the business in the right way - getting the balance right! * Where should/could it be in the future? * Do my decisions support the overall vision and strategy? 6 MAKING COMMERCIAL DECISIONS * Left-brain and right-brain thinking * Convergent and divergent thinking * Analysis and instinct * Interactive case study exercise - emotional and rational decisions * Reflection - what is my style of making decisions 7 LET'S CONSIDER THE CUSTOMER! * Identifying target markets * Differentiating propositions and products * Customer service considerations * Marketing considerations and initiatives * Pricing strategies and considerations 8 STRATEGIC ANALYSIS * The external environment * The internal environment * LEPEST analysis * SWOT analysis * Forecasting * Group activity - analysing markets and the competition * How do these improve your decisions? 9 COMPARING PERFORMANCE * Analysing key financial ratios * Ways to compare performance and results * Break-even analysis 10 PROFIT AND LOSS ACCOUNTS AND BUDGETING * Managing income and expenditure * The budgeting process * How does this link to the profit and loss account? * Managing and controlling a cost centre/budget * The role of the finance department * Different ways of budgeting * Incremental budgeting * Zero-based budgeting 11 UNDERSTANDING THE BALANCE SHEET * Purpose of balance sheets * Understanding and navigating the content * What does a balance sheet tell you? * How do you affect your balance sheet? * Links to the profit and loss account * A practical team exercise that brings financial statements to life 12 BUSINESS DECISIONS EXERCISE * How does this improve your decisions? * A practical exercise to apply new knowledge and bring commercial thinking to to life * The impact and consequences of decisions on financial statements 13 WORKING CAPITAL * Why is this important? * The importance of keeping cash flowing * Business decisions that affect cash * Calculating profit 14 CAPITAL INVESTMENT APPRAISAL * Capex v Opex * Payback * Return on investment * The future value of money * The concept of hurdle rate 15 LESSONS LEARNED AND ACTION PLANNING * So what? * Recap and consolidation of learning * The decisions that I need to consider * Actions to achieve my plan

Power BI is a powerful data visualisation program that allows businesses to monitor data, analyse trends, and make decisions. This course is designed to provide a solid understanding of the reporting side of Power BI, the dashboards, where administrators, and end users can interact with dynamic visuals that communicates information. This course focuses entirely on the creation and design of visualisations in dashboards, including a range of chart types, engaging maps, and different types of tables. Designing dashboards with KPI's (key performance indicators), heatmaps, flowcharts, sparklines, and compare multiple variables with trendlines. This one-day programme focuses entirely on creating dashboards, by using the many visualisation tools available in Power BI. You will learn to build dynamic, user-friendly interfaces in both Power BI Desktop and Power BI Service. 1 INTRODUCTION * Power BI ecosystem * Things to keep in mind * Selecting dashboard colours * Importing visuals into Power BI * Data sources for your analysis * Joining tables in Power BI 2 WORKING WITH DATA * Utilising a report theme * Table visuals * Matrix visuals * Drilling into hierarchies * Applying static filters * Group numbers with lists * Group numbers with bins 3 CREATING VISUALS * Heatmaps in Power BI * Visualising time-intelligence trends * Ranking categorical totals * Comparing proportions * View trends with sparklines 4 COMPARING VARIABLES * Insert key performance indicators (KPI) * Visualising trendlines as KPI * Forecasting with trendlines * Visualising flows with Sankey diagrams * Creating a scatter plot 5 MAPPING OPTIONS * Map visuals * Using a filled map * Mapping with latitude and longitude * Mapping with ArcGIS or ESRI 6 CREATING DASHBOARDS * High-level dashboard * Migration analysis dashboard * Adding slicers for filtering * Promote interaction with nudge prompts * Searching the dashboard with a slicer * Creating dynamic labels * Highlighting key points on the dashboard * Customised visualisation tooltips * Syncing slicers across pages 7 SHARING DASHBOARDS * Setting up and formatting phone views * Exporting data * Creating PDF files * Uploading to the cloud * Share dashboards in SharePoint online

Why Join Digital Marketing Training Course at Osborne Training * Osborne Training is well Recognised for quality * Regular Lectures led by Industry Expert Tutors * Unlimited Access to the State of the Art Virtual Learning Campus * Exclusive Access to High quality study materials * Flexible payment option available * Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery * Access to Digital Marketing Internship for 3 months at the end of the training * Unlimited Tutorial Support from expert tutors * Get a Student Discount Card from NUS* * Get a Free Tablet PC for limited period* * Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? * Senior Digital Marketing Manager * Digital Marketing Coordinator * Executive Digital Marketing Strategist * Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. DIGITAL MARKETING QUALIFICATIONS Digital Marketing Qualifications at Osborne Training are developed in Association with Google.  Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. DIGITAL MARKETING COURSE OVERVIEW Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical  focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. DIGITAL MARKETING TRAINING COURSE CONTENT * Basics of marketing * Marketing In Digital Era * All About Web * Search Engine Optimization * Search Engine Marketing * Affiliate Marketing * Social Media Marketing * Email marketing and nurturing (inbound) * Mobile app marketing * Content marketing * Web, mobile and app analytics * Growth Hacking * Creating robust digital marketing strategy

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.

Most people only use a fraction of Excel's capabilities. This workshop shows what you've been missing! This course will help participants: * Nest formulas * Get the most from pivot tables * Use conditional formatting * Write array formulas * Explore the lookup functions * Calculate by criteria * Use 'goal seek' and 'scenario manager' for what-if analysis * Record macros 1 NESTING FORMULAS * Principles of nesting formulas together * Using IF with AND or OR to answer questions * Nesting an AND function in an IF * Nesting an OR function in an IF 2 ADVANCED PIVOT TABLE REPORTS * Grouping dates, numerical and text items * Running percentage analyse * Running analyses to compare data * Inserting Field calculations * Finishing off with a user-friendly dashboard 3 ADVANCED CONDITIONAL FORMATTING * Colour table rows based on criteria in it * Applying colour to approaching dates * Exploring the different rule types 4 LOOKUP FUNCTIONS * Going beyond the VLOOKUP function * Lookups that retrieve data from left or right * The versatile INDEX and MATCH functions * Retrieving data from columns with duplicates 5 CALCULATE BY CRITERIA * Using SUMIFS to sum by criteria * Finding an average by criteria with AVERAGEIFS * Use SUMPRODUCT to multiply then add different values 6 WHAT-IF ANALYSIS * Use Goal Seek to meet targets * Forecast reports with the Scenario Manager 7 RECORDING MACROS * Macro security * Understanding a Relative References macro * Recording, running and editing macros * Saving files as Macro Enabled Workbooks * Introduction to VBA code * Making macros available across workbooks * Add a macro button to the Quick Access toolbar

This one-day course focuses on issues such as writing formulas and accessing help while writing them, and taking formulas to the next level by nesting one inside another for a powerful formula result. It also looks at ways of analysing data with reports, summarised by varying criteria. A range of time-saving tips and tricks are shared. This course will help participants: * Calculate with absolute reference * Group worksheets * Link to tables * Use the function library effectively * Get to grips with the logical IF function * Use conditional formatting * Create pivot table reports * Use data validation * Master the VLOOKUP function 1 CALCULATING WITH ABSOLUTE REFERENCE * The difference between a relative and absolute formula * Changing a relative formula to an absolute * Using $ signs to lock cells when copying formulas 2 GROUPING WORKSHEETS * Grouping sheets together * Inputting data into multiple sheets * Writing a 3D formula to sum tables across sheets 3 LINKING TO TABLES * Linking to a source table * Using paste link to link a table to another file * Using edit links to manage linked tables 4 THE FUNCTION LIBRARY * Benefits of writing formulas in the function library * Finding the right formula using insert function * Outputting statistics with COUNTA and COUNTBLANK * Counting criteria in a list with COUNTIFS 5 LOGICAL IF FUNCTION * Outputting results from tests * Running multiple tests for multiple results * The concept of outputting results from numbers 6 CONDITIONAL FORMATTING * Enabling text and numbers to standout * Applying colour to data using rules * Managing rules * Copying rules with the format painter 7 VIEW SIDE BY SIDE * Comparing two Excel tables together * Comparing two sheets together in the same file 8 PIVOT TABLE REPORTS * Analysing data with pivot tables * Managing a pivot table's layout * Outputting statistical reports * Controlling number formats * Visualising reports with pivot charts * Inserting slicers for filtering data 9 DATA VALIDATION * Restricting data input with data validation * Speeding up data entry with data validation 10 VLOOKUP FUNCTION * Best practices for writing a VLOOKUP * A false type lookup * A true type lookup * Enhance formula results with IFNA 11 PRINT OPTIONS * Getting the most from print * Printing page titles across pages * Scaling content for print

This one-day workshop is designed to give you an awareness of the fundamentals of Microsoft Excel and, in particular, to give you the confidence needed to efficiently create, edit and manage spreadsheets. This course will help participants: * Create tables * Use functions * Manage rows and columns * Write formulas * Manage sheets * Use content formats * Handle larger tables * Create reports and charts 1 CREATING A TABLE * Creating an Excel table from scratch * Wrapping text in cells * Speeding up data entry using AutoFill * Sorting columns 2 INSERTING FUNCTION * Inserting function calculators * Using AutoSum to sum numbers * Statistical calculations AVERAGE, MAX and MIN 3 TABLE ROWS AND COLUMNS * Inserting and deleting rows and columns * Adjusting multiple column widths and row heights * Hiding and unhiding rows and columns 4 FORMULA WRITING * The basics of formula writing * Understanding mathematical symbols * Using multiple mathematical symbols in a formula * When to use brackets * Troubleshooting calculation errors 5 MANAGING SHEETS * Inserting, renaming, moving and deleting sheets * Copying a worksheet to another file * Copying a table to another sheet 6 MANAGING CONTENT FORMATS * Applying data formats * Managing number formats * Controlling formats with the Format Painter 7 MANAGING LARGER TABLES * Applying freeze panes to lock tables when scrolling * Sorting on multiple columns * Using filters to extract table information 8 CREATING AND MODIFYING CHARTS * Creating a pie chart * Creating a column chart * Inserting chart titles and data labels * Controlling chart formatting * Changing chart types 9 PRINTING * Previewing and printing tables and charts * Modifying page orientation * Adjusting print margins * Printing a selection 10 CALCULATING WITH ABSOLUTE REFERENCE * The difference between a relative and absolute formula * Changing a relative formula to an absolute * Using $ signs to lock cells when copying formulas 11 PIVOT TABLES * Create a pivot table report * Insert a pivot chart into a report

This one-day workshop will give you a better understanding of the components and operations of an Access database. It is designed to build on a user's existing skills and includes useful action queries to allow greater manipulation of a database. This workshop will help participants: * Ensure the integrity of their databases * Manage field properties * Use the query functions effectively * Save time with the query expression builder * Create different types of query more quickly * Design better forms * Link expressions in forms * Create better and more useful reports * Import and export tables more easily 1 TABLE RELATIONSHIP INTEGRITY * Identifying relationships * Identifying criteria for data integrity * Applying referential integrity * Managing relationship join types 2 TABLE FIELD PROPERTIES * Field properties overview * Using input mask field * Using default value fields * Using field validation rules 3 QUERY FUNCTIONS * Running aggregate function calculations * Running sum, average, count, max and min functions * Grouping calculated data 4 QUERY CALCULATIONS * Using query operators and expressions * Adding calculated fields to a query * Using the query expression builder 5 ACTION QUERIES * Creating make table queries * Creating append queries * Creating update queries * Creating delete queries 6 DESIGNING FORMS * Adding form controls * Aligning and arranging form controls * Adding pictures and labels to forms * Adding new fields to a form * Controlling tab order * Adding command buttons * Adding a combo box control * Formatting data using conditional formatting 7 FORM EXPRESSIONS (CALCULATIONS) * Using the form expression builder * Working with a property sheet within a form * Linking expressions within a form 8 WORKING WITH REPORTS * Creating reports with the report wizard * Inserting report fields * Formatting fields * Inserting report headers and footers * Working with a property sheet within a report 9 GROUPED REPORTS * Creating groups with the report wizard * Sorting grouped data * Grouping alphabetically * Grouping on date intervals * Creating sub reports * Adding calculations to groups 10 IMPORTING AND EXPORTING TABLES * Importing tables into Access * Exporting tables from Access * Importing and linking data in Access