Description

Overview

This comprehensive course on Business Strategy Planning will deepen your understanding on this topic.

After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market.

So enrol in this course today to fast track your career ladder.

How will I get my certificate?

You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.

Who is This course for?

There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds.

Requirements

Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

Career Path

Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc.

Course Curriculum

24 sections • 163 lectures • 14:21:00 total length

•Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00

•Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00

•Quickfire Strategy Quiz - My 'Answers': 00:10:00

•How to get the most from this Course: 00:09:00

•Using the Course Map Matrix: 00:06:00

•Guide to the Course Assignments: 00:04:00

•Download All Course Materials Here: 00:03:00

•Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00

•Business Strategy to Business Plan: 00:04:00

•What do we mean by Business Strategy?: 00:02:00

•What is a Business Plan?: 00:06:00

•What do we mean by Corporate Strategy?: 00:07:00

•Should You Be Creating Shareholder Value?: 00:07:00

•Introduction to Strategic Management: 00:06:00

•Section Introduction: The Value of Strategic Analysis: 00:01:00

•Strategic Analysis - The First Step: 00:02:00

•What is Strategic Analysis?: 00:05:00

•Frameworks for Strategic Analysis: 00:10:00

•Strategic Analysis Frameworks Case Study: Apple: 00:11:00

•Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00

•Why are these Business Models important?: 00:02:00

•The Story of the Hedgehog and the Fox: 00:03:00

•Why are Management Theories Useful in Business Strategy?: 00:09:00

•SWOT Analysis: 00:05:00

•Introduction to Michael Porter's Five Forces Model: 00:06:00

•Lafley and Martin Five Step Strategy Model: 00:06:00

•The 5Cs Model: 00:06:00

•What is PEST or Broad Factors Analysis?: 00:05:00

•PESTEL Analysis: 00:05:00

•Ansoff Matrix: 00:07:00

•Value Chain: 00:05:00

•Business Model Synthesis: 00:08:00

•Black Swan Events - Coronavirus: 00:05:00

•Section Introduction: Critical Evaluation of Leadership: 00:01:00

•Vision and Leadership - Starting at the Top: 00:06:00

•What Skills Are We Looking For In Management?: 00:07:00

•What is the Purpose of a Vision Statement?: 00:03:00

•Section Introduction: Products Services and Competitive Advantage: 00:02:00

•What do we mean by Products and Services: 00:03:00

•Why Product Differentiation is Critical: 00:05:00

•Product Diversification in Business Strategy: 00:06:00

•How Does Quality Management fit into your Business Strategy?: 00:04:00

•What do we mean by Competitive Advantage?: 00:06:00

•Bowman's Strategic Clock - Strategic Positioning: 00:09:00

•Products, Services and Technology in the Business Plan: 00:06:00

•Section Introduction: Competition - Know Your Enemy: 00:02:00

•Competitor Analysis: 00:05:00

•BCG Matrix: 00:06:00

•Competitors and Competitive Forces: 00:10:00

•Competitive Intensity: 00:09:00

•Industry Life Cycle: 00:05:00

•Competition - Business Plan Tie In: 00:02:00

•Section Introduction: Industry, Markets and Competition: 00:02:00

•What do we mean by External Strategic Analysis: 00:09:00

•How Does Industry Analysis Help?: 00:05:00

•Conducting PEST or Broad Factors External Analysis: 00:11:00

•What are the Business and Funding Life Cycles?: 00:10:00

•Value Chains: Connecting Companies to their External Environment: 00:08:00

•Addressing the Total Addressable Market (TAM): 00:05:00

•Market Segmentation: Choosing Customers: 00:07:00

•Bargaining Power of Suppliers: 00:06:00

•Bargaining Power of Customers/Buyers: 00:06:00

•Business Plan: Industry, Markets and Competition: 00:04:00

•Section Introduction - Operations and Customer Management: 00:02:00

•What are Business Operations?: 00:03:00

•Strategic Analysis with the Business Model Canvas: 00:14:00

•How can Corporate Structure impact Strategy?: 00:07:00

•Organisational Development: 00:04:00

•Reviewing the Operations of the Firm: 00:03:00

•Click and Mortar - Online meets Offline: 00:05:00

•eCommerce Business Models: 00:06:00

•Internal Strategic Analysis - Business Plan Tie In: 00:05:00

•Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00

•Section Introduction: Customer Value Proposition: 00:02:00

•Understanding the Customer Value Proposition: 00:03:00

•Positioning Your Firm in the Market: 00:04:00

•What do we mean by a Profit Model?: 00:05:00

•Hax's Delta Model: 00:09:00

•Switching Costs and Customer Strategy: 00:03:00

•Managing the Customer Experience: 00:05:00

•What is the Customer Journey?: 00:06:00

•Customers, Customer Value and the Business Plan: 00:03:00

•Section Introduction: Sales and Marketing: 00:02:00

•The 5 Ps of Marketing: 00:06:00

•How Can You Plan Your Marketing?: 00:11:00

•Push Marketing Strategy: 00:03:00

•Pull Marketing Strategy: 00:04:00

•Understanding AIDA: 00:07:00

•Progressive Sequence of 9 Agreements: 00:07:00

•Pricing Strategies: 00:11:00

•Sales and Marketing in the Business Plan: 00:06:00

•Section Introduction: Digital Business Strategy Transformation: 00:02:00

•Why Do You Need A Digital Strategy Blueprint?: 00:07:00

•What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00

•Digital Strategy Blueprint Overview: 00:18:00

•Digital Strategy - Customer Centric Transformation: 00:07:00

•Digital Strategy - Customer Experience Transformation: 00:05:00

•Digital Strategy - Customer Channel Transformation: 00:06:00

•Digital Strategy - Customer Engagement Transformation: 00:19:00

•Digital Strategy - Digital Skills Transformation: 00:04:00

•Digital Strategy - Tools and Resources: 00:02:00

•Section Introduction: Understanding Financial Statements: 00:02:00

•Overview of Financial Statements: 00:03:00

•GAAP: Accruals vs Cash Accounting: 00:06:00

•Income Statement or Profit and Loss Account: 00:08:00

•Introduction to the Balance Sheet: 00:11:00

•Cash Flow Statement: 00:06:00

•Cash Flow Metrics Explained: 00:09:00

•Case Study - Apple Financial Statements: 00:04:00

•Financial Statements in the Business Plan: 00:06:00

•Section Introduction: Strategic Financial Analysis: 00:01:00

•What is Financial Analysis?: 00:11:00

•Income Statement Profitability Ratios: 00:04:00

•Balance Sheet Ratio Analysis: 00:12:00

•Cash Flow Statement Analysis: 00:05:00

•Valuation Ratios: 00:04:00

•Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00

•Apple Inc Financial Analysis - Solution: 00:03:00

•Discussion of Measurements of Growth Analysis: 00:05:00

•Discussion of Measures of Profitability Analysis: 00:07:00

•Discussion of Trading Performance Analysis: 00:03:00

•Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00

•Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00

•Section Introduction: Goal Setting and Performance Management: 00:02:00

•Introduction to Goal Setting: 00:03:00

•What do we mean by SMART Goals?: 00:04:00

•Key Performance Indicators: 00:04:00

•Strategic Dashboards: 00:07:00

•Corporate Performance Management: 00:04:00

•Objectives and Key Results: 00:04:00

•Year over Year Performance: 00:04:00

•Section Introduction: Growth Strategies: 00:02:00

•Organic vs Inorganic: 00:03:00

•The Advantage of First Mover Advantage: 00:05:00

•The Importance of Scalability: 00:04:00

•Merger and Acquisitions Growth Strategies: 00:10:00

•Buy and Build Growth Strategy: 00:08:00

•Negative Growth- Company Recovery Strategies: 00:09:00

•Post Coronavirus Strategies: 00:06:00

•Growth Strategies Business Plan Tie In: 00:03:00

•Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00

•Valuation and Funding - A Consequence of our Business Strategy: 00:04:00

•How to Value a Company: 00:11:00

•Sources of Equity Funding: 00:08:00

•What is a Pre-Money Valuation?: 00:06:00

•How to Create a Pitch Deck for Investors: 00:06:00

•Sources and Uses of Funds in the Business Plan: 00:02:00

•What is a Cap Table?: 00:05:00

•Exit Strategies and Returns: 00:09:00

•Transaction Cost Management: 00:02:00

•Section Introduction: Risk Assessment: 00:01:00

•Risk Assessment - Strategic Plan Summary: 00:02:00

•Section Introduction: Business Plan Synthesis: 00:03:00

•Business Plan Synthesis: 00:03:00

•Business Plan - Executive Summary: 00:02:00

•Business Plan - History and Background: 00:02:00

•Business Plan - Management Summary: 00:04:00

•Business Plan Appendicies: 00:04:00

•Key Questions Check List: 00:01:00

•Business Plan - Audience Targeting: 00:03:00

•Business Plan Refinement: Types of Businesses: 00:02:00

•Summary and Wrap Up: 00:05:00

•Additional File: 00:00:00

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Business Strategy Planning

By Apex Learning

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Description

Overview

How will I get my certificate?

Who is This course for?

Requirements

Career Path

Course Curriculum

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