INTRODUCTION TO BUSINESS PLANNING

Description

Starting and running a small business can be like walking around in the dark at times, especially when times are hard or you're just starting out!

Having a clear business vision and plan for your business is the difference between setting your GPS to take you from Scotland to England and then trying to work out where you want to go compared to setting your GPS to go from a postcode in Edinburgh to a postcode in London!

If you have never sat down and written down your business plan or thought about where you want to go in your business it can be daunting so lets do it together.

In this online course we go through step by step everything you need to create a business plan that you can use in your business. 

It's a great opportunity to get excited about your business and your business future and work out how you want to get from where you are to where you want to be. 

Why, What, How

Why are these important in business?

How many times do you hear "know your ideal customer" "niche down" and you have absolutely no idea where to start?!

I wanted to serve every person and business worldwide when I first started out coaching... I wasn't clear on who I was actually serving and how I could help them - In short I was all over the place and it's an easy place to be for new business owners. It took me a long time to get clear on this so in the course I have included the tools I used to finally niche down on who I wanted to work with and how I could help them.

When you're clear on WHO you want to work with it's a lot easier to look at where they are hanging out, what are their interests, how can you connect with them.

Another topic we are going to work on in this course is your competition. Looking at what others are doing well can easily make you feel like a complete failure but that's NOT what we're doing in this course.

Looking at your competition in a different light can help you to use your competition to learn from, make sure you're pricing properly and not undercharging for your services and also see what they're doing that you could do better (what makes you stand out).

MODULES

Understanding Your Ideal Customer

Know Your Competition

Business Mission, Vision and Values

Create a killer business plan

What is included with the course?