Stakeholder engagement

Course overview

Duration: 1 day (6.5 hours)

This course is suitable for anyone who has to manage internal and/or external stakeholders’ expectations within a project environment. The course will provide tools and techniques to manage stakeholder’s expectations and needs. It will help participants to map all stakeholders who impact the capability to deliver the desired results.

Participants will work with a fictitious project to bring all the analysis and tools to life. 

Objectives 

By the end of the course you will be able to:

• Identify both primary and secondary stakeholders
• Use tools and processes to manage stakeholder expectations
• Use techniques to help win support for your projects
• Put together a stakeholder communication plan
• Determine the best communication methods
• Build relationships between you and key stakeholders
• Use influencing skills to influence stakeholders before they influence you
• Effectively handle conflict that occurs throughout the project lifecycle
• Determine the fundamental rules of negotiation and how to achieve a satisfactory outcome

Content

Identification and stakeholder analysis

• Using a mind map to determine stakeholders and stakeholder groups
• Analysis of stakeholder interest and power
• Using different tools to help determine stakeholder needs and expectations
• Categorising your stakeholders into primary, secondary and key
• Interviewing stakeholders to determine needs, expectations and politics

Influencing strategies

• Using a planning tool to determine how different stakeholders can be influenced
• Interviewing stakeholders to determine what will motivate/de-motivate them
• Looking at communication methods and choosing the most appropriate in order to influence and manage expectations

Production the communication strategy 

• Using a case study and project Gantt to produce a detailed communication plan
• Using a communication plan structure

Conflict Management

• Identifying common causes of conflict in the project lifecycle
• Finding the most appropriate response to resolve conflicts effectively
• Determining your default position and understanding why it might not always be right

Negotiation

• The different types of negotiation used in the project environment
• Determining a simple negotiation process
• Understanding the principles of effective negotiation – the do’s and don’ts