Google Analytics 4 (GA4)

Description

https://www.transmedia.co.uk/course/google-google-analytics-introduction

A true understanding of Google Analytics will help dramatically with your knowledge of what digital content your users engage with most and what web pages and app features provide the best results. It will help you to know who your audiences are, where your web traffic comes from and whether your online campaigns are delivering the results you expect. This one day, hands on course is designed for those with no previous experience of Google Analytics or those with experience of Universal Analytics and who now want to upgrade to GA4 and gain thorough knowledge of what GA4 can do and how it differs from prior versions.

Topics covered include Introduction, the GA4 data model, the interface, Understanding the data, Reporting in GA4, How users engage with your content and Analysis techniques.