Description

Imagine walking into a store where the arrangement is chaotic, leaving you feeling overwhelmed and unsure where to begin. In the world of retail, the visual appeal of a store is paramount. Many businesses struggle with disorganised layouts and uninspiring designs that fail to captivate their customers. It's an issue that can turn potential buyers away, impacting sales and brand perception.

Our Visual Merchandising Basics course addresses these challenges head-on. We delve into the art and science of creating compelling store layouts that guide customers seamlessly through the shopping experience. Exterior and in-store designs are explored, unveiling the secrets behind captivating storefronts and engaging interiors. We uncover the power of strategically placed mannequins, teaching you how to leverage them as silent salespeople.

Moreover, our course provides insights into the world of display fixtures, showcasing their pivotal role in enhancing product visibility and driving sales. By the end, you'll have acquired the knowledge and skills to transform any retail space into a visually stunning and customer-friendly environment. Elevate your brand's presence, draw in customers, and boost your sales with the expertise gained in our Visual Merchandising Basics course.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01: Introduction to Visual Merchandising

Module 02: Store Layouts

Module 03: Exterior Design

Module 04: In-Store Design

Module 05: Mannequins in Visual Merchandising

Module 06: Display Fixtures

Learning Outcomes:

Analyse effective store layouts to optimise customer flow.

Apply principles of exterior design to enhance storefront appeal.

Create visually engaging in-store designs for maximum impact.

Strategically deploy mannequins to convey brand identity and style.

Implement display fixtures that complement and highlight merchandise.

Develop a critical eye for design details, mastering the art of visual storytelling.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Retail professionals aspiring to enhance store aesthetics.

Visual Merchandisers seeking advanced skills.

Entrepreneurs aiming to elevate their store's appeal.

Students interested in retail design.

Marketing professionals exploring visual strategies.

Small business owners keen on impactful store layouts.

Fashion enthusiasts with a passion for merchandising.

Individuals eager to boost sales through visual storytelling.

Career path

Visual Merchandiser

Store Designer

Retail Space Planner

Display Coordinator

Brand Visual Specialist

Fashion Retail Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Visual Merchandising Basics Course

By Training Express

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