Description

Google Ads is the largest online advertising platform globally, with a significant market share. Uncover the intricacies of this powerful advertising platform through a comprehensive curriculum designed to elevate your proficiency. Dive into the fundamentals as you acquaint yourself with the foundations of Google AdWords, unlocking its potential to propel businesses to new heights.

Immerse yourself in the art of deciphering keywords, gaining insights into the pivotal role they play in constructing effective advertising campaigns. Learn the art of crafting compelling ad content that captivates your audience and drives engagement. As you navigate the course, seamlessly transition into the strategic realm of optimisation, where you will refine your campaigns to achieve optimal performance.

Dive into the sophisticated strategies that distinguish seasoned advertisers from novices. Elevate your skills beyond the basics, exploring advanced tactics that propel your campaigns to the forefront of the digital landscape. Track and measure your ad performance with precision, empowering you to make data-driven decisions that resonate with your target audience.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 1: Introduction to Google Adwords

Module 2: Understanding Keywords

Module 3: Creating Your First Ad Campaign

Module 4: Optimising Your Ad Campaigns

Module 5: Tracking and Measuring Ad Performance

Module 6: Advanced Google Adwords Strategies

Learning Outcomes

Master keyword selection for optimal ad visibility.

Create impactful ad campaigns to boost online presence.

Apply advanced strategies for enhanced campaign performance.

Utilise tracking tools to measure and refine ad effectiveness.

Develop a nuanced understanding of audience behaviour.

Implement data-driven optimizations for sustained campaign success.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Marketing Professionals

Small Business Owners

Digital Marketing Enthusiasts

Entrepreneurs

Advertising Managers

Start-up Founders

Content Creators

E-commerce Managers

Career path

Digital Marketing Specialist

PPC Analyst

Social Media Manager

SEO Specialist

Content Marketing Manager

E-commerce Marketing Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Mastering Google AdWords Course

By Training Express

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