Description

In today's rapidly evolving business landscape, mastering Business Start-Up and Marketing Essentials is indispensable. This course not only equips individuals with foundational knowledge but also fosters the entrepreneurial mindset crucial for success.

With modules covering entrepreneurship, innovation, idea generation, business models, and business plan evaluation, participants gain a holistic understanding of launching and managing ventures. Fundamentals like fundraising and recognizing reasons for business failures are addressed, ensuring a comprehensive skill set. The emphasis on green entrepreneurship aligns with the growing global focus on sustainability

So, are you ready to unleash your entrepreneurial potential and revolutionize the market? Join us on this transformative journey and let's redefine success together.

Key Features

CPD Certified

Instant e-certificate

Fully online, interactive course with audio voiceover

Developed by professionals in the field

Self-paced learning and laptop, tablet, smartphone-friendly

24/7 Learning Assistance

Course Curriculum

Business Start Up

Module 01: Introduction to Entrepreneurship

Module 02: Entrepreneurship and Innovation

Module 03: The Entrepreneurial Mindset

Module 04: Introduction to Idea Generation

Module 05: Business Models

Module 06: Writing and Evaluating Business plan

Module 07: Fundraising

Module 08: The Reasons Why New Businesses Fail

Module 09: Green Entrepreneurship: A Sustainable Development Challenge

Marketing

Marketing

Module 01: Basics of Marketing

Module 02: The Marketing Process

Module 03: Strategic Marketing

Module 04: Marketing Environment

Module 05: Market Segmentations

Module 06: Consumer Buying Behaviour

Module 07: Business Markets and Buying Behaviour

Module 08: Marketing Research

Module 09: Product Strategy

Module 10: Branding Strategy

Module 11: Product Life Cycle

Module 12: Pricing Strategy

Module 13: Marketing Channels

Module 14: Integrated Marketing Communications

Module 15: Advertising and Sales Promotion

Module 16: Personal Selling and Public Relations

Module 17: Direct and Digital Marketing

Learning Outcomes:

Understand marketing fundamentals for effective business planning and execution.

Apply strategic marketing concepts to enhance business competitiveness and growth.

Analyze market environments to identify opportunities and threats for businesses.

Develop targeted marketing strategies based on market segmentation analysis.

Evaluate consumer and business buying behavior to inform marketing decisions.

Create comprehensive marketing plans integrating various marketing communication channels effectively.

Accreditation

All of our courses are fully accredited, including this Course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in Marketing.

Certification

Once you've successfully completed your Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our Course certification has no expiry dates, although we do recommend that you renew them every 12 months.

CPD

35 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Aspiring entrepreneurs seeking foundational knowledge in business start-up and marketing.

Small business owners aiming to improve their marketing strategies and outcomes.

Marketing professionals transitioning into entrepreneurship or small business ownership.

Students interested in understanding the dynamics of starting and marketing a business.

Individuals looking to explore opportunities in sustainable entrepreneurship and green businesses.

Requirements

Learners do not require any prior qualifications to enrol on this Course. You just need to have an interest in Business Start-Up and Marketing Essentials Course.

Career path

Marketing Manager

Entrepreneur

Business Development Executive

Market Research Analyst

Sales Manager

Advertising Specialist

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Course Images

Business Start-Up and Marketing Essentials Course

By Training Express

Booking options

Highlights

Description

About The Provider

Tags

Reviews