Booking options
£12
£12
On-Demand course
All levels
Are you eager to unravel the secrets of market sizing for your product? Dive into our comprehensive course, "Market Size Determination for Your Product," designed to equip you with the skills needed to gauge your target audience and estimate market potential. Over six engaging lectures, you'll delve into crucial aspects like market research, TAM, SAM, SOM, competition analysis, and tools for effective sizing. By the end, you'll seamlessly integrate market sizing into your business planning, giving your ventures a strategic edge.
Key Features
CPD Accredited
FREE PDF + Hardcopy certificate
Fully online, interactive course
Self-paced learning and laptop, tablet and smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Course Curriculum of Business Planning & Market Size Estimation
Lecture 1: Introduction to Market Sizing and Target Audience
Lecture 2: Market Research
Lecture 3: Estimating Market Size: TAM, SAM, and SOM
Lecture 4: Market Growth Potential and Competition
Lecture 5: Applying Market Sizing to Business Planning
Lecture 6: Market Sizing Tools and Resources
Learning Outcomes:
Identify Target Audience: Define and pinpoint the ideal customer base for your product.
Conduct Market Research: Master techniques for gathering vital market data and insights.
Estimate TAM, SAM, and SOM: Skillfully calculate Total Addressable Market, Serviceable Addressable Market, and Share of Market.
Evaluate Growth Potential: Analyze market dynamics and competition to gauge growth opportunities.
Apply Sizing to Business Plans: Seamlessly integrate market sizing insights into your business strategies.
Utilize Market Sizing Tools: Learn to leverage resources for accurate and effective market estimation.
Accreditation
This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
10 CPD hours / points Accredited by CPD Quality Standards
Entrepreneurs seeking to validate their product's market potential
Marketing professionals looking to enhance their market analysis skills
Product managers aiming to refine their market assessment abilities
Startup founders in need of precise market sizing for funding pitches
Business students eager to gain practical insights into market determination
Consultants seeking to add value by offering expert market sizing advice
Sales professionals aiming to align their strategies with market realities
Anyone with a keen interest in understanding and leveraging market sizing techniques.
Market Research Analyst
Product Manager
Business Development Manager
Marketing Strategist
Entrepreneurial Consultant
Digital certificate
Digital certificate - Included
Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
About Us