Description

This one-day programme explores the role of intellectual property (IP) in relation to innovation and creativity. It examines the different forms as well as the key processes, together with some of the oddities and idiosyncrasies of the legal regime that protects IP. It delves into the various IP models you should be aware of as well as key IP facts and figures and current IP trends across the global economy.

This session is designed to give you a deeper understanding of:

The main forms of intellectual property

The importance of IP - both to your organisation and to the wider economy

The key processes in the creation, commercial exploitation, and legal protection of IP

The different models for the use of IP

Some more advanced concepts for reviewing, valuing and managing IP

1 Main forms of intellectual property (IP)

Patents

Trademarks

Design

Trade secrets

2 Global IP business context

Global IP facts and figures

Figures for key jurisdictions

Analysis of a company using IP data

IP trends

Overview of the key entities in the IP sector

3 Key IP processes

IP creation

IP portfolio management

IP enforcement

IP exploitation

IP risk management

4 IP models

IP models explained

IP licensing

IP litigation

5 IP concepts

The IP maturity ladder

Relative IP value and risk

Axis of control

6 IP as an asset class

Costs

Valuation

Financial perspective

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Intellectual property - the business perspective (In-House)

By The In House Training Company

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