Bid writing (In-House)

1 Welcome and introductions

2 The mindset of successful bid writing

• The mindset needed for successful bid writing
• Thinking from the buyer's perspective and not your own

3 Decision making

• The way buyers make decisions - rational and emotional
• Understanding buying motives
• Looking at how to present ideas against those motives
• The idea of cognitive fluency
• How to pitch an idea in a way that leads to a positive decision

4 To bid or not to bid?

• Writing a bid is a big commitment; a clear understanding of the chances of winning is required
• Understanding of the implications of winning and the impact it will have on the organisation

5 Understanding your value proposition

• Framework to help identify unique proposition and how that fits in with the requirements of the bid

6 The tender process

• Understanding the process to enable a successful chance of winning the bid
• Different types of tender processes
• Evaluation of criteria and the impact on bid writing

7 Writing skills

• Different ways of writing and structuring bids to ensure their messages gets across well in a way that will be looked on favourably by the buyer

8 Summarise

9 Close