Marketing and PR

Description

The marketing workshop covers key aspects of modern marketing strategies. It begins with branding, outlining its overall objective, practical implementation, and effective usage, illustrated through a case study. Market research follows, focusing on techniques to determine market size and understand potential customers. The digital marketing segment delves into SEO basics and optimising social media platforms. Lastly, the workshop uncovers the significance of PR in business, teaching participants how to harness its power by crafting compelling press releases and how to secure excellent free publicity for businesses.

This workshop equips attendees with the necessary skills to enhance their marketing and PR efforts across various channels and effectively promote their brands.

Participants will leave with actionable strategies and a good knowledge of how to utilise marketing and PR to grow their business.

This workshop will take place at a venue in Billericay and will be advised in due curse.

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This project is funded by the UK Government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus