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Google Ads Diploma
By Study Plex
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Highlights
On-Demand course
All levels
Description
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:12:00 | ||
| ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! | 00:19:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary AdVenture Media Account Audit (exclusions apply) | 00:06:00 | ||
| Creating And Setting Up Our First Google Ads Account | |||
| Creating Your First Gooogle Ads Account | 00:08:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:13:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:09:00 | ||
| Viewing Location Reports in Google Ads | 00:14:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:12:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:05:00 | ||
| Bidding Strategies: Target Search Page Location | 00:05:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:07:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:04:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:04:00 | ||
| Introduction to Dynamic Search Ads! | 00:07:00 | ||
| Understanding Sitelink Extensions | 00:14:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:08:00 | ||
| Promotion Extensions | 00:09:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Structuring Your Ads Groups Like a Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:06:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| How To Write Killer Ads in Google ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:05:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:02:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:38:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Setting Up Your Adwords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Keywords In Depth - The Heartbeat Of Your Account | |||
| Keyword Basics_ Keywords vs Queries | 00:08:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:06:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:06:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:11:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:15:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:16:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:11:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:11:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:16:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:11:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:13:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Account Structure - How to Structure Ad Groups Like a Pro | |||
| Account Structure_ How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:10:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| The Incredible Dynamics of The Adwords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low Quality Scores (and when you can't!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How ToUse Your Website To Make The Best Campaigns Possible | 00:15:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:06:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Making Your Ads Unstoppable With Multiple Ad Extensions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Remarking - Your Secret Weapon To Converting Like a Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:12:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:13:00 | ||
| Keeping Track of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:17:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:09:00 | ||
| Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:11:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Using Adwords Scripts to Enhance Performance And Increase Optimization Speed | |||
| Introduction To AdWords Scripts - What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script Part 1 | 00:11:00 | ||
| Bidding To Average Position AdWords Script Part 2 | 00:14:00 | ||
| Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:03:00 | ||
| Bonus Material! | |||
| Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 00:22:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
About The Provider
Study Plex
Birmingham
Study Plex is a company focused on providing a range of learning and development opportunities, to entertain and educate our learner base through the use of modern learning technology.
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