Description

It never feels good to spend money running eCommerce Ad campaigns that have low conversion rates. Whether you are an aspiring eCommerce manager or business owner, the eCommerce PPC Ads for Businesses Course will boost your skills to run successful campaigns. Even if you plan to start a career in the e-commerce industry with an average salary of more than £35,400 per year, this course would greatly benefit you.

This fantastic course starts with a simple introduction to how PPC campaigns function and impact. You will learn the fundamentals of Pay-per-click advertising for e-commerce as well. In the second part of the module, you will go through the lesson on eCommerce campaign structure. This lesson focuses on organising campaigns and choosing keywords that align with your target audience.

The third and fourth lessons of module one include topics like Dynamic Search Ads and Search Campaigns. You will gain insights on setting up and optimising dynamic ads to increase click-through rates. The fourth lesson will teach you how to create compelling text ads that rank well in the search engine. This lesson will also familiarise you with keyword research and bidding strategies. At the end of the first module, you can troubleshoot 404 errors to ensure a seamless user experience.

As soon as you start module two, you will gain insights into Google Analytics, e-commerce tracking reports, and how to set up e-commerce tracking. The primary learning from this module is that the learner can decode e-commerce reports in Google Analytics to make effective decisions. The final module ends by giving you an in-depth idea of product feeds for Adwords.

Join in this eCommerce PPC Ads for Businesses course for a bright career!

Learning outcome

Able to create structured and effective ad campaigns for maximum impact

Learn to set and optimise Google Shopping campaigns for product showcases

Explore the impact of Ad Customizer to create personalised content

Gain the ability to implement retargeting strategies to boost conversions

Identify and resolve versatile challenges of a product feed to ensure a smooth campaign

Why should I take this course?

If you want to start your own eCommerce store

Become a sought-after professional in the eCommerce industry

Gain in-depth knowledge on the trends in eCommerce

High-quality course materials which can boost your eCommerce skills

Make your resume powerful enough to grab the attention of hiring managers

Career Path

E-commerce PPC Specialist

PPC Consultant

Marketing Strategist

E-commerce Analyst

Digital Marketing Manager

Requirements

Learners must have a smooth internet connection

People with basic academic knowledge can enrol on the course

Smartphone/PC/Laptop

Course Curriculum

Ecommerce for AdWords Campaigns
▶	1. Introduction	🕐 00:01:00
▶	2. Ecommerce Campaign Structure	🕐 00:07:00
▶	3. Dynamic Search Ads	🕐 00:02:00
▶	4. Search Campaigns	🕐 00:02:00
▶	5. Ad Customisers	🕐 00:01:00
▶	6. Google Shopping Campaign Structure Setup	🕐 00:03:00
▶	7. Multi-tiered Retargeting strategies tailored for eCommerce	🕐 00:07:00
▶	8. 404 Error Checking Scrip	🕐 00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
▶	9. Background to ecommerce tracking reports	🕐 00:03:00
▶	10. Setup for ecommerce tracking	🕐 00:04:00
▶	11. Ecommerce Reports Review in Google Analytics	🕐 00:07:00
Product Feeds for AdWords
▶	12. The Future of Google Shopping	🕐 00:03:00
▶	13. Background to Product Feeds	🕐 00:08:00
▶	14. Google Merchant Centre Walk-through	🕐 00:06:00
▶	15. Feed Policy & Troubleshooting Issues	🕐 00:03:00
▶	16. Optimising Feed Quality	🕐 00:07:00
▶	17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks	🕐 00:02:00
Order Your Certificate
	Order Your Certificate	🕐 00:00:00

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Ecommerce PPC Ads for Businesses Course

By Skill Up

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