Media Training

Description

If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’?  And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted? 

Our media training courses are aimed at senior spokespeople and experts who give interviews on TV, radio or in print.

We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances.

Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages.

While all our media training courses are bespoke, on a typical course we will cover:

• how the media operates
• how to prepare for interviews
• the differences between TV, radio and print interviews
• how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications)
• developing key messages which convey your views persuasively
• how to take control of an interview, stick to your own agenda and deliver key messages successfully
• use of language, body language, dress and delivery

After the course, each delegate receives the Rough House Media Toolkit, including written feedback, recorded copies of their interview exercises, the Rough House Media Guide to Interviews and further supporting materials.

We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview.

Venue

We deliver courses in the most appropriate format for your circumstances – whether face to face or online.

Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.

Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.