SEO 2020 - The Complete WordPress SEO Blueprint

Description

Let your online presence reflect your services, products, and articles by developing a successful online business or website using effective search engine optimization (SEO) strategies! This course will help you move your website and content to the first page of Google and other major search engines by getting you up to speed with the latest SEO techniques. The course begins with an introduction to SEO, and familiarizes you with the dos and don'ts. You'll then learn about Yoast, a powerful plugin for WordPress SEO, and Rank Math, another useful SEO tool. Next, you'll move on to understanding key phrases, and get to grips with using MozBar for keyword analysis. As you advance, you'll find out how to maximize your click-through rates (CTRs), understand the importance of ALT Text, and test the speed of your website. You'll also discover effective ways for improving the overall speed and performance of your WordPress website. By the end of this course, you'll be able to optimize both your content and website for all the major search engines and drastically improve your website's ranking. All the resources and supporting files for this course are available on GitHub at https://github.com/PacktPublishing/SEO-2020---The-Complete-WordPress-SEO-Blueprint

What You Will Learn

Optimize your website to improve its ranking in major search engines
Configure and use powerful plugins for WordPress SEO
Get to grips with writing SEO-friendly content
Apply the latest speed optimization techniques to boost your website's speed
Find out how to research the right keywords

Audience

This course is for students who want to learn about WordPress SEO as well as for WordPress users interested in improving their websites' ranking in major search engines.

Approach

This comprehensive hands-on course is specifically designed to cover the main tenets of SEO without bogging you down with too much theory.

Key Features

Get to grips with Google's ranking steps * Discover how to connect your site to Google Search Console * Understand the difference between Domain Authority and Page Authority

Github Repo

https://github.com/packtpublishing/seo-2020---the-complete-wordpress-seo-blueprint

About the Author

Alexander Oni

Alexander Oni is a bestselling instructor with 70,000 students enrolled in his courses. His passion includes teaching through online courses in an entertaining way. Alex has been teaching online for three years and has created over 25 courses with numerous students registered worldwide. Alex believes we all have one shot at life and should live life to the fullest, constantly stepping out of our comfort zone, visiting places, and trying new things. His success in Udemy has given him financial freedom and the ability to travel and settle anywhere. The author is currently avidly traveling, spending a month in every city and moving to the next. His hobbies include watching movies, sports, and chess.

Course Outline

1. Welcome to the Course

2. Introduction to SEO

3. Google Analytics and Google Search Console

4. Rank Math

5. Keyword Research & Competition

6. On Page SEO - Content Optimization

7. Speed Optimization

8. Conclusion