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Digital Leadership
- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
Delivered Online
Intermediate level
Description
Become a Certified Digital Leader
Designed for:
- IT managers and business managers
- Consultants
- Project managers
Key take aways from this leadership course (non-technical):
- Be comfortable with digital trends and technologies
- Leverage digital for your business
- Organise digital and manage digital transformation successfully
Module 1 - Digital concepts
- Digital building blocks
- Digital lifecycle
- Big Data strategy
Module 2 - Digital strategy
- Strategy
- Golden triangle of digital transformation
- Opportunity analysis
Module 3 - Digital marketing
- Advertising
- Funnels
- E-commerce
Module 4 - Digital economy
- Competitive landscape
- Influencers
- Legislation
Module 5 - Digital finance
- Digital investments
- Defining budgets for digital
- ROI of digital marketing
Module 6 - Information risks
- Information security concepts
- AI risks
- Privacy and Intellectual Property
Module 7 - Organising digital
- Organisational design
- Iterative approaches
Module 8 - Leading the digital workforce
- Digital mindset
- Robots & human workforce
- Industry 4.0
Module 9 - Leading Digital Transformation programmes
- Product development & Innovation
- Programme management
- Organisational change
Case studies
- 3 business cases
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