Description

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success.

Key Features:

CPD Certified

Free Certificate from Reed

CIQ Approved

Developed by Specialist

Lifetime Access

This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition.

The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed.

Course Curriculum

Module 01: An Introduction to Strategic Planning

Module 02: Strategic Planning for Marketing

Module 03: Strategic and Marketing Analysis

Module 04: Internal Analysis

Module 05: External Analysis

Module 06: Development of a Strategic Plan

Module 07: Approaches to Customer Analysis

Module 08: Approaches to Competitor Analysis

Module 09: Market Segmentation, Targeting and Positioning

Learning Outcomes:

Understand fundamental principles of strategic planning and marketing strategies.

Conduct comprehensive strategic and marketing analysis for business growth.

Evaluate internal factors impacting organisational performance and strategic planning.

Analyse external factors influencing business strategies and market positioning.

Develop effective strategic plans aligned with business objectives and market conditions.

Implement customer and competitor analysis techniques for market segmentation.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Strategic Planning: Marketing, External and Internal Analysis 1:55:58 1: Module 01: An Introduction to Strategic Planning 08:25 2: Module 02: Strategic Planning for Marketing 08:00 3: Module 03: Strategic and Marketing Analysis 09:25 4: Module 04: Internal Analysis 15:54 5: Module 05: External Analysis 15:02 6: Module 06: Development of a Strategic Plan 15:12 7: Module 07: Approaches to Customer Analysis 15:08 8: Module 08: Approaches to Competitor Analysis 15:58 9: Module 09: Market Segmentation, Targeting and Positioning 11:54 10: CPD Certificate - Free 01:00

Who is this course for?

Marketing managers aiming to improve strategic planning skills.

Business analysts focusing on internal and external business analysis.

Entrepreneurs developing effective business strategies.

Consultants advising clients on market positioning.

Students pursuing careers in strategic marketing.

Career path

Marketing Manager

Business Analyst

Strategic Planner

Market Research Analyst

Business Consultant

Brand Manager

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Strategic Planning: Marketing, External and Internal Analysis

By Online Training Academy

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