Description

Are you ready to dive into the dynamic world of marketing? Equip yourself with the essential skills and knowledge to thrive in today's competitive market with our comprehensive Diploma in Marketing (Level 3) program. Designed to provide you with a solid foundation in marketing principles, this course will empower you to excel in various marketing roles and unleash your creativity in driving business success.

Key Features:

CPD Certified

Free Certificate from Reed

CIQ Approved

Developed by Specialist

Lifetime Access

In the Diploma in Marketing (Level 3), learners gain a comprehensive understanding of marketing principles and strategies. They start by exploring the fundamental concept of marketing and its importance in business. Next, they delve into setting effective marketing goals and identifying various types of marketing approaches. Through studying the marketing mix and funnel, learners discover how to develop and implement successful marketing campaigns. They also learn from common marketing mistakes, equipping them with the knowledge to avoid pitfalls. Effective communication skills are emphasized, focusing on conveying messages to the right audience in the right way. Additionally, learners explore techniques for engaging with customers and building strong relationships through effective customer communications. This curriculum provides a solid foundation for individuals looking to pursue careers in marketing or enhance their existing skills in the field.

Course Curriculum

Module 01: What is Marketing

Module 02: Marketing Goals

Module 03: Common Marketing Types (I)

Module 04: Common Marketing Types (II)

Module 05: The Marketing Mix

Module 06: The Marketing Funnel

Module 07: Marketing Mistakes (I)

Module 08: Marketing Mistakes (II)

Module 09: Communicating the Right Way

Module 10: Customer Communications

Learning Outcomes:

Define marketing principles and strategies for effective business promotion.

Set measurable goals aligning with organisational objectives for marketing campaigns.

Identify various types of marketing strategies and their applications.

Analyse components of the marketing mix for optimal business outcomes.

Implement marketing funnel techniques to drive customer acquisition and retention.

Evaluate common marketing mistakes and develop strategies for mitigation.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Diploma in Marketing (Level 3) 42:07 1: Module 01: What is Marketing 05:43 2: Module 02: Marketing Goals 03:50 3: Module 03: Common Marketing Types (I) 04:57 4: Module 04: Common Marketing Types (II) 05:14 5: Module 05: The Marketing Mix 03:44 6: Module 06: The Marketing Funnel 03:06 7: Module 07: Marketing Mistakes (I) 04:02 8: Module 08: Marketing Mistakes (II) 03:27 9: Module 09: Communicating the Right Way 03:32 10: Module 10: Customer Communications 03:32 11: CPD Certificate - Free 01:00

Who is this course for?

Aspiring marketers seeking foundational knowledge in marketing strategies.

Small business owners aiming to enhance their marketing capabilities.

Marketing assistants looking to advance their understanding of marketing principles.

Professionals transitioning into marketing roles for career growth opportunities.

Students interested in pursuing further studies in marketing or related fields.

Career path

Marketing Coordinator

Social Media Manager

Digital Marketing Assistant

Sales Representative

Market Research Analyst

Brand Manager

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Diploma in Marketing (Level 3)

By Online Training Academy

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