Every year, organisations spend billions on strategy creation—and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution^® (4DX) methodology provides the framework for organisations seeking to increase strategic execution by creating a culture of high performance.

Discipline 1: Focus on the Wildly Important

This is the discipline of focus. Exceptional execution starts with narrowing the focus—clearly identifying what must be done. Otherwise, nothing else you achieve really matters much.

Discipline 2: Act on the Lead Measures

This is the discipline of leverage. 80% of your results will come from 20% of your activities; are you focusing on the right ones? Discipline 2 is based on the principle that not all actions are created equal. Identify and act on the activities with the highest leverage.

Discipline 3: Keep a Compelling Scoreboard

This is the discipline of engagement. People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Discipline 4: Create a Cadence of Accountability

This is the discipline of accountability. Each team engages in a simple weekly process that highlights successes, analyses failures, and course-corrects as necessary, creating the ultimate performance-management system.

The Noble Experience

This autumn we're road testing the 4DX methodology with members of the NLG and their teams from within the Poultry business unit. Real life successes, realistic roadblocks and issues, and a genuine appraisal of the outcomes, will all be shared with participants at the 2024 4DX sessions, as we strive to learn the best practices that enable us to go beyond a good strategy, to achieving great levels of execution!

Delivery of the 4DX sessions

The 4 NLG groups will attend a one-day, in person module, where we'll share the 4DX methodology with you and hear directly from Richard Wood, MD of the Poultry business, as to how the approach has helped him and his team to delivery their objectives.

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