Google Analytics - Foundation

Description

Duration

1 Days

6 CPD hours

This course is intended for

This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions.

Overview

Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports.

In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites.

Implementing Google Analytics

Configuring Google Analytics

Configuring Goals, Funnels, and Filters

Configuring Monitoring and Alerting

Analyzing Website Traffic

Analyzing Behavior and Conversions