Description

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following,

Understand the influence of culture on consumer behavior with marketing communication as a moderator.

Understand the direct influence of marketing communication on consumer behavior.

Understand the influence of psychological factors on purchasing decisions.

Marketing as a set of tools and business philosophy.

The nature of scientific paradigms.

Philosophical thoughts such as what do we know? And how do we know?

Marketing development as a science and historical context of early science.

Theory verification versus theory discovery.

Methods bias in marketing research.

Suitable paradigm for marketing and the process of scientific marketing research.

Understand theory first or data first?

Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.

Understand the view of reality and marketing research reliance on realism and relativism.

Marketing planning conceptual framework.

This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions.
Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic.

Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor

Marketing professionals seeking to expand their knowledge and skills.

Students studying marketing or related fields.

Business owners and entrepreneurs.

Researchers and academics who are interested in the philosophy and methodology of marketing research.

Professionals in related fields such as advertising, public relations, and market research.

Anyone who wants to understand the basics of marketing.

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

By Metropolitan School of Business & Management UK

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