Description

The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication.

After the successful completion of the course, you will be able to:

Understand Strategic Communication by exploring the development of the Advertising Industry.

Explore the User Dependency on Media Institutions.

Explore the concept of Media Convergence.

Understand Mass media and Popular Culture.

Understand the Role of Social Values in Communication and The Effect on our Lives - Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning.

Understand Media Literacy.

Understand Advertising in Contemporary Culture.

Analyze the Future of Advertising.

Analyze the Business of Public Relations

Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication.

The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences.

The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes. Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication. The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Interaction of Media Society and Strategic Communication Self-paced pre-recorded learning content on this topic.

Interaction of Media Society and Strategic Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor

Public Relations Specialists

Marketing Professionals

Advertising Executives

Communications Managers

Social Media Strategists

Government Affairs Specialists

Nonprofit Communications Directors

Media Relations Managers

Brand Managers

Corporate Communications Directors.

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Interaction of Media Society and Strategic Communication in London 2024

By Metropolitan School of Business & Management UK

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