Professional Certificate Course in Consumer Behaviour in Different Organizational Contexts in London 2024

This course aims to explore the different types of customers and their behaviour, with a focus on B2B, B2C, and C2C contexts, as well as the impact of social influences on consumer intentions and behaviour. Additionally, the course will examine how consumer behaviour varies in different organizational and marketing contexts, providing students with a comprehensive understanding of the factors that influence consumer decision-making.

After the successful completion of the course, you will be able to learn about the following,

• What are the types of customers?
• Consumer behaviour in B2B, B2C and C2C context.
• Consumer behaviour in different organisational contexts.
• Marketing Context in C2C vs B2C vs B2B.
• Social influences on intentions and behaviour.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Organizational Behaviour Analyst
• Market Research Manager
• B2B Marketing Specialist
• Consumer Insights Consultant
• Business Development Manager
• Corporate Strategy Manager
• Customer Experience Designer
• Sales Operations Manager
• Key Account Manager
• Procurement Specialist