Advanced Professional Certificate in Strategic Management

Description

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Strategic Management

Advanced Professional Certificate in Strategic Management Aims to enable the learner to understand the fundamental concepts of strategic management and the role of strategy in a business context so that the learner is able to Analyze, Plan and implement strategies for achieving the business strategic goals successfully.

The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies.

The course aims to enable the learner to understand the business environment, players and dynamics that shape the environment, and different strategies to achieve a competitive advantage and compete over the long term by presenting the business in a unique proposition using different tools and methods such as the SWOT Analysis, BCG Matrix Portfolio Analysis, Stakeholder Analysis, Five Forces Framework, 7 S’s Framework for Analysis, Value Chain Analysis.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

• Explain what is meant by strategy and strategic management
• Appreciate the importance of strategic management
• Strategy formulation, Types of Strategies, Deliberate and emergent strategies
• Understanding the competitive Environment, environmental analysis, 7 S’s Framework
• Examine SWOT and BCG matrix as tools and models available to analyze the environment
• Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment
• Who is a stakeholder? Stakeholder analysis and relevant strategies
• Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements
• What is core competence? difference between core and general competence
• Examine how an existing core competence can be evaluated
• Explain what is meant by competition and competitive advantage
• Why is it important for a firm to have some form of competitive advantage?
• Strategic factors and competitive forces
• Strategic Alliance and Cooperative Strategies
• Define strategic planning, stages in the strategic planning cycle
• Examine the various approaches to strategy evaluation
• Examine the process of effective strategy implementation
• Highlight the relationship between the strategy development process and implementation

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

Entry Requirements

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience.

• CEO, Director, Manager, Supervisor
• Business Professional
• Entrepreneur
• Business Owner
• Strategy Manager
• Strategy Planner
• Strategic Manger
• Management Roles