Description

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Strategic Management

Advanced Professional Certificate in Strategic Management Aims to enable the learner to understand the fundamental concepts of strategic management and the role of strategy in a business context so that the learner is able to Analyze, Plan and implement strategies for achieving the business strategic goals successfully.

The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies.

The course aims to enable the learner to understand the business environment, players and dynamics that shape the environment, and different strategies to achieve a competitive advantage and compete over the long term by presenting the business in a unique proposition using different tools and methods such as the SWOT Analysis, BCG Matrix Portfolio Analysis, Stakeholder Analysis, Five Forces Framework, 7 S’s Framework for Analysis, Value Chain Analysis.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

Explain what is meant by strategy and strategic management

Appreciate the importance of strategic management

Strategy formulation, Types of Strategies, Deliberate and emergent strategies

Understanding the competitive Environment, environmental analysis, 7 S’s Framework

Examine SWOT and BCG matrix as tools and models available to analyze the environment

Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment

Who is a stakeholder? Stakeholder analysis and relevant strategies

Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements

What is core competence? difference between core and general competence

Examine how an existing core competence can be evaluated

Explain what is meant by competition and competitive advantage

Why is it important for a firm to have some form of competitive advantage?

Strategic factors and competitive forces

Strategic Alliance and Cooperative Strategies

Define strategic planning, stages in the strategic planning cycle

Examine the various approaches to strategy evaluation

Examine the process of effective strategy implementation

Highlight the relationship between the strategy development process and implementation

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor

Business Professional

Entrepreneur

Business Owner

Strategy Manager

Strategy Planner

Strategic Manger

Management Roles

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Advanced Professional Certificate in Strategic Management

By Metropolitan School of Business & Management UK

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