Description

Understanding Cultural Differences

Doing business internationally is a daily matter for many companies and professionals. The same goes for working with customers, suppliers, and colleagues from different cultures.

Most people, however, underestimate the importance of intercultural competence, thinking that as long as the two parties speak the same language (ie, English) everything is going to be fine.

This interactive session focuses on the key components of what we call 'culture' and provides some tips to avoid the most common pitfalls of intercultural communication. It's the essential introduction to a complete cycle of deep-dive modules on cross-cultural communication and management.

Learning objectives

Understand what is meant by 'culture' and why it is far more than nationality or language

Identify cultural stereotypes and biases

Learn about core cultural dimensions affecting business relationships

Develop an understanding of preferences and differences

Know the key areas to pay attention to in order to avoid major cultural faux pas

Introduction

Objectives and agenda

What is culture and why does it matter?

The value of being able to understand cultural differences

Building a cross-cultural mindset

Stages and challenges of working across cultures

Understanding and overcoming stereotypes

Experience sharing

Preferences and differences

Overview of cultural dimensions

Cultural relativity: there is no 'right' or 'wrong', just shared habits

Self-reflection and sharing

Action plan and next steps

Summary of key learning points

Reflection and sharing of next steps

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Understanding Cultural Differences

By Maximum Performance

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