Storytelling

Description

This targeted virtual session will guide presenters and salespeople how to use compelling anecdotes, case studies, analogies and real-world examples that are engaging, memorable and persuasive, in order to enhance their communication. Participants will discover what story format to use when; how to collect, create and craft stories for optimum effectiveness; and explore the best ways of delivering their stories for the largest impact.

A story is told to set the scene. What makes stories powerful? Welcome, objectives, agenda

The neuroscience behind storytelling. What the brain tells us about how information is transmitted via stories and the role of storytelling in history. How we're hardwired to respond to stories.

Volunteer participants share a short personal story via microphone or video. The facilitator highlights some of the strategies and techniques used. We build storytelling skills unconsciously - part of this session is about making some of them conscious and using them in business to achieve the best results.

Building on the previous exercise, the facilitator shares different storytelling methods. Working through ones including hero v villain and Cinderella (or cumulative three), participants consider how the stories might be used in their roles. How can they use the techniques so they seem natural and fit in the presentations without seeming forced? Participants have a short time to begin structuring a story with one or two volunteers sharing them with the group.

Bringing data or information alive by telling stories to provide insight. Facilitator shares key tips.

Participants reflect on their next steps and how they will implement their learning in the workplace. Each person writes a short story of how they will apply the learning in the 'chat' space, which can be circulated to participants following the session as a reminder of their actions.