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Creativity and Innovation: In-House

In an era of rapid change, organisations need their staff to be creative and innovative.

This isn't just a matter of what we do but of how we do it - creativity is just as much a feature of 'boring' management process flows as 'exciting' product development. This means creativity and innovation aren't simply nice-to-have skills - they're essential for success at every level in every organisation.

While some people seem 'naturally' creative, in reality innovative thinking can be developed by anyone. This workshop provides a great introduction to the creative process. You'll learn how to challenge existing thinking and generate new ideas - and how to make sure the best of them are captured and implemented.

Discover techniques to create new ways of thinking

Understand how the brain shapes our approaches to creativity and innovation

Learn some creative techniques for generating new and innovative ideas

Develop your work through 1% improvements and marginal gains

Know how to help foster a culture of creativity and innovation

Be able to take an agile approach to implementing ideas

The brain, creativity and innovation

What is creativity? What is innovation?

How the brain works - left and right brain thinking

What neuroscience tells us about how our brains 'do' creativity

Freeing yourself from a totally 'rational' approach

Understanding the difference between convergent and divergent thinking

Challenging the status quo

The danger of 'playing it safe'

Understanding how challenging the status quo gives you and your organisation a competitive advantage

How the 'disruptors' succeed

How to develop a creativity and innovation mindset

Let's get creative

'Killer' brainstorming techniques that are truly effective

When to use different strategies and approaches

How to overcome blocks and unleash your imagination - what areyourblockers?

Mind-mapping as a way of connecting ideas and concepts

Activities to practise using different techniques

The Disney strategy

A structured strategy for creativityDreamersRealistsSpoilers

Lateral thinking and creativity techniques

The difference between vertical and lateral approaches to creativity and innovation

Simple models and processes to significantly enhance your ability to come up with new ideas and solutions to problems

Rapid prototyping - a testing and feedback system for creating solutions to any problemImmersionInsightsStrategyDesign

Using creativity to solve real business issues

What problems/opportunities do you have?

Uncovering the root problem

Creating a culture of creativity and innovation

How to foster a creative working environment

Encouraging 1% improvements and innovation through marginal gains

The concept of Kai-zen and how this can be applied in any role, anywhere in the organisation

What to do when ideas dry up

How to make sure the output is captured and implemented

Creating a plan to execute and monitor innovations

Actions and next steps

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Personal action planning

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Creativity and Innovation: In-House

By Maximum Performance

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