Using Canva to Create Content

Introduction to Canva – what is it? 

Signing up to Canva and creating an account 

Free vs paid account – pros and cons 

Walk through of the platform  

• Creating a design 

• Selecting size and what you want the design for – walk through of options for sizes for social media channels, posters, leaflets, videos 

• Folders and organisations 

• Creating a Brand Kit – uploading logos, uploading fonts (primary and secondary), adding colours (RGBS), plus tone and voice 

Creating your first design 

• Create a Facebook post graphic for an upcoming sale or offer 

• Looking for inspiration from ready made templates in Canva (using free version) 

• Adding images from Element search bar 

• Adding text 

• Resizing text / changing colour and font 

• Playing around with moving elements, moving between layers, duplicating elements 

• Getting audience input – asking what they think, making changes to suit 

• Resize to Instagram / Instagram story 

Saving design to your device – your phone or your computer  

Creating a new design for same campaign – creating a leaflet for local distribution 

• Resize previous design to leaflet size 

• Ask audience what else can fill the space  

• Add new elements, add call to action, QR code (show them website to make QR code for free) and contact details 

• Have audience think about what would be a good ‘attention grabber’ for a leaflet vs what they might use on a social media post. Get them thinking about ways to create cohesive marketing materials on canva for campaigns and their social strategy 

Saving as different file type for printing, like PDF and adding crop and bleed for printers 

Questions & Answers