Description

Start running Paid Ads on social media, and reach more customers than ever before!

Want to level up your social media channels and skills, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? Join the course from Let’s Do Marketing and follow the whole process with an expert social media coach, where you’ll learn how to dive deeper into and create a more targeted marketing strategy, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager.

During this course, we’ll cover:

Developing your customer personas online – investigating habits, social media usage, trends and more

Ways you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads

Learning about Meta Business Suite – useful tools included, as well as how to navigate the platform

Different formats and types of ads

Creating graphic design content for Paid Ads using Canva

Walkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience, to creating Ad copy and Call to Actions.

Measuring the results of your Paid Ad campaigns

As well as a dedicated Q&A session, where you can ask a social media expert any questions you have about running and creating your own paid advertisements on social media.

Event details:

Date: Wednesday 29th January 2025

Time: 10am – 1.00pm

Location: Online (ZOOM)

For: Businesses based in Luton

The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

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Paid Ads - Instagram & Facebook

By Let’s Do Business Group

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