Description

From this course, you will gain a solid understanding of online digital marketing where you will learn social media strategies, SEO and many more. You will also learn how to craft compelling campaigns, analyse data for insights and engage your target audience effectively.

This Course At A Glance

Accredited by CPD UK
Endorsed by Quality Licence Scheme
Get an introduction to the types of e-commerce stores.
Understand B2B, B2C, C2B, B2G and B2A e-commerce.
Recognise the types of e-commerce business models.
Know about wholesaling, warehousing, private labelling and manufacturing.
Understand white labelling, subscription and drop shipping.
Recognise what you can sell in an e-commerce store.
Learn to identify or create products that solve a problem.
Learn to hop on trends early.
Understand how to find products with branding potential.
Recognise the digital marketing strategies to market an e-commerce business.
Learn the tips to increase e-commerce online sales.
Know how to boost product visualization.
Learn to turn likes into sales with the shopping on Instagram.
Know how to incorporate affiliate marketing into your e-commerce business.

Online Digital Marketing Course Overview

This online digital marketing course is designed for those who are willing to master digital marketing skills and become confident digital marketers. This popular online course will also introduce the types of e-commerce business models and help you use digital marketing in B2B, B2C, C2B, B2G and B2A e-commerce.

This comprehensive online course will also help you get insight into wholesaling, warehousing, private labelling and manufacturing. You will also get to learn to find products other people are passionate about, automated chatbots, boost product visualisation, use targeting tactics and much more.

By the end of the course, you will have deep knowledge of different strategies for digital marketing and learn to increase traffic and run an efficient marketing campaign for a brand or website.

Who should take this course?

This comprehensive online digital marketing course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.

Entry Requirement

There are no academic entry requirements for this online digital marketing course, and it is open to students of all academic backgrounds.
However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

Assessment Method

This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Course Curriculum

Introduction

Types of E-Commerce Stores

B2B: Business to Business Ecommerce

B2c: Business to Consumer Ecommerce

C2C Ecommerce

C2B: Consumer to Business Ecommerce

B2G (also called B2A) Government / Public Administration

Types of E-Commerce Business Models

Drop Shipping

Wholesaling and Warehousing

Private Labeling and Manufacturing

White Labeling

Subscription

What You Can Sell in an E-Commerce Store

Identify or Create Products That Solve a Problem

Find Products You and Other People are Passionate About

Find Products with Branding Potential

Hop on Trends Early

Find Products that Fulfill Guilty Pleasures

Digital Marketing Strategies to Market an E-Commerce Business

Boost Product Visualization

Add Video

Automate with Chatbots

Reduce Cart Abandonment

Use Retargeting Tactics

Tips to Increase E-Commerce Online Sales

Reach in-market Shoppers with Google Shopping Ads

Remarket to Them with Display Ads

Turn Likes into Sales with Shopping on Instagram

Instill Trust with Customer Reviews

Up Your Cross-Selling Game with Pop-Ups

Incorporating Affiliate Marketing into Your E-Commerce Business

Determine if an Affiliate Program is Right for You

Find Publishers to Partner With

Review and Approve Publishers

Conduct Ongoing Review

Win New Customers with Referral Marketing (Affiliate Marketing)

Review

Assessment

Assessment - Online Digital Marketing Course

Recognised Accreditation

CPD Certification Service

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Quality Licence Scheme Endorsed

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.

FAQs

Is CPD a recognised qualification in the UK?

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Are QLS courses recognised?

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

When will I receive my certificate?

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Can I pay by invoice?

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Can I pay via instalment?

Yes, you can pay via instalments at checkout.

How to take online classes from home?

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

Does age matter in online learning?

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.

When I will get the login details for my course?

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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Online Digital Marketing Course

By Lead Academy

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