Copywriting Course Online - Masterclass

Description

This masterclass will elevate your copywriting skills and set you on the path to success in the digital age. Learning from industry experts, you will develop the skills to write engaging marketing materials, captivating website content and attention-grabbing ads.

This Course At A Glance

This copywriting masterclass will give you a brief overview of copywriting formulation and understanding the building blocks of great copywriting. You will learn the steps to edit sales copy, write engaging headlines, excellent sales copy, copywriting for online course landing pages, long-form sales letters, and blog posts. Besides that, you will have deep knowledge of copywriting for high converting promotional videos, landing pages, and video sales letters. This online course will help you understand how to copyright for email and Twitter as well.

By the end of the course, you will gain extensive knowledge in copywriting, valuable tips to write unique headlines and sales copy, and edit sales copy.

This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting.

This copywriting course online - masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Introduction

Introduction

How to Navigate This Course - Watch This Video

The Psychology of Selling

Get Your Psychology Right

13 Sales Buttons You Need to Know How to Push

Copywriting to Sell 10 Steps you Must Know

What are the Eight Universal Motivators

How to Overcome Objections

12 Secret Steps to Mastering the Basics of Copy Writing

12 Secret Steps - Introduction

12 Steps - AIDA

12 Steps - Audience

12 Steps Format

12 Steps - Pain

12 Steps - Scarcity

12 Steps - Objections

12 Secret Steps - Headlines

12 Secret Steps - Risk

12 Secret Steps - Benefits

12 Secret Steps - Simplicity

12 Secret Steps - Readability

12 Secret Steps - Endorsements

Copywriting Formulation - Understanding the Building Blocks of Great Copywriting

Introduction to Copywriting Formulation

Starting with AIDA3

PAS Problem Agitation Solution

The 4 Ps

QUEST

BASICS: How to Edit Sales Copy

Can You Write Better Sales Copy

20 Ways to Write Better Copy

Seven Guidelines for Editing

How to Write Headlines

What You Need to Know to Write Great Headlines

Writing Great Sales Copy

14 Step Formula to Writing Great Sales Copy

Copywriting for Online Course Landing Pages

Step 3 Reveal Your Solution

Step 4 Credentials

Step 5 Demonstrate the Benefits

Step 8 Add Bonuses

Step 9 Guarantees

Copywriting for Long Form Sales Letters

Five Formulations for Sales Letters

The Five Point Sales Letter Formula

The Seven-Step Copywriting Formula for Sales Letters

The Nine Point Formula

The 18 Step Sales Letter

21 Part Sales Letter Formula

Bonus: 32 Step Power Copywriting Formula

Copywriting for Blog Posts

Copywriting for Blogs - Introduction

A Simple Formula for Blog Posts

Blog Post Copywriting Formula

Blog Post Editing Check List

Copywriting for Bullet Points

Copywriting for Testimonials

Copywriting for High Converting Promotional Videos

How to Create a High Converting Promotional Video

The Promotional Video for This Course Following the Script

The Promotional Video - Version 2

2018 Update; The Formula for a Promotional Video

2018 Copywriting Course Promotional Video

Copywriting for Landing Pages

Copywriting for Landing Pages

Copywriting for Video Sales Letters

What is a Video Sales Letter

How To Write an Attention Grabbing Video Sales Letter Headline

How To Write an Attention Grabbing Video Sales Letter Headline

Video Sales Letter Outline

Copywriting for Email

Copywriting for Email

ACTIVITY: Analysis of a Long Form Story Telling Email

Email Copywriting Analysis 1

How to Write Effective Welcome Emails

Copywriting for Twitter

Copywriting for Twitter: Entertain and Engage - Be Brief!

Conclusion and Course Wrap Up

Conclusion and Course Wrap Up

Supplementary Resources

Supplementary Resources - Copywriting Masterclass

Assessment

Assessment - Copywriting Course Online - Masterclass

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org