Booking options
£25
£25
On-Demand course
21 hours 10 minutes
All levels
Register on the SEO and Digital Marketing Diploma today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.
The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials.
Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion.
The SEO and Digital Marketing Diploma is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones.
The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly!
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99.
The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.
The online training is open to all students and has no formal entry requirements. To study the SEO and Digital Marketing Diploma, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.
Module 01: Introduction | |||
Welcome | 00:01:00 | ||
Module 02: General Tips & Tricks Series | |||
How to register your company | 00:04:00 | ||
How to see Email Sender's Company and Logo in Your Gmail | 00:02:00 | ||
How to Generate sitemap of a website | 00:03:00 | ||
How to protect a website from Spam on WordPress | 00:02:00 | ||
Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
How to identify registration data of website | 00:01:00 | ||
How to identify duplicate content from the web | 00:03:00 | ||
How to create google alerts | 00:03:00 | ||
How to find the age of the domin | 00:02:00 | ||
How to check if the website server is down | 00:01:00 | ||
How to create text notes thatwill self destruct after being read | 00:02:00 | ||
How to send google search information to your friends | 00:03:00 | ||
How to find webhost of any website | 00:02:00 | ||
Discover new sites that are similar to what you like already | 00:03:00 | ||
How to easily highlight the important parts of a web page | 00:01:00 | ||
How to share you email online without worrying about spam | 00:02:00 | ||
How to get compute level answers without searching | 00:03:00 | ||
The easiest way to setup email reminders | 00:03:00 | ||
How to find the original URL tht's hiding behind a short URL | 00:02:00 | ||
How to corrupt a file you shared online | 00:01:00 | ||
How to create a throwaway email | 00:02:00 | ||
How to check if your email account has been compromised | 00:01:00 | ||
Module 03: SEO (Search Engine Optimisation) | |||
How to register website on Google search console | 00:06:00 | ||
How to Optimize your website homepage | 00:06:00 | ||
How to add a sitemap on google search | 00:07:00 | ||
How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
How to set international targeting on google search | 00:02:00 | ||
How to remove a URL from google search engine | 00:03:00 | ||
How to identify competitors keyword | 00:08:00 | ||
How to leverage top sites to get on google search results | 00:04:00 | ||
Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
How to do keyword research | 00:11:00 | ||
How to write perfect title tags for search engines | 00:05:00 | ||
How to optimise heading tags, external and internal links | 00:08:00 | ||
What are backlinks & how to get them | 00:06:00 | ||
How to write a perfect Meta description | 00:06:00 | ||
How to enhance speed & performance of your website | 00:04:00 | ||
Module 04: YouTube | |||
Youtube account setup | 00:04:00 | ||
Account optimization | 00:09:00 | ||
How to create & setup Youtube channel banner | 00:05:00 | ||
Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
Analyse Youtube keyword research | 00:05:00 | ||
Youtube SEO techniques | 00:07:00 | ||
What are Youtube cards & how does it work | 00:06:00 | ||
How to optimise comments & reply them in bulk | 00:03:00 | ||
How to grow your channel with competitor Analysis | 00:07:00 | ||
How to manage multiple YouTube accounts | 00:02:00 | ||
A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
Youtube Paid Advertising | 00:13:00 | ||
How to monetise your YouTube channel | 00:02:00 | ||
Module 05: Google Adwords | |||
What are Google Ads & how does it work | 00:16:00 | ||
Account setup | 00:04:00 | ||
Competitors analysis | 00:08:00 | ||
Campaign types & how to select the right campaign | 00:07:00 | ||
Bids & Budgets | 00:08:00 | ||
How to target the right audience | 00:07:00 | ||
Google Ads advance campaign settings | 00:07:00 | ||
Choosing the right keywords | 00:05:00 | ||
How to write ads that gets more clicks | 00:06:00 | ||
Module 06: Google Analytics | |||
How to install tracking code on your website | 00:04:00 | ||
How to add filters & remove internal traffic | 00:04:00 | ||
How to track paid campaigns | 00:04:00 | ||
How to look and analyse different segment data | 00:06:00 | ||
How to configure goals in google analysics | 00:05:00 | ||
How to link google Adwords account | 00:03:00 | ||
How to manage multiple analytics accounts | 00:02:00 | ||
How to remove spam traffic | 00:04:00 | ||
Module 07: Email Marketing | |||
Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
How to install signup or popup forms on the website | 00:17:00 | ||
How to collect email address without a website | 00:05:00 | ||
How to create a 'Hook' to your signup forms | 00:08:00 | ||
Discover the psychology behind acquiring more leads | 00:09:00 | ||
Email marketing automation process | 00:08:00 | ||
Email analytics | 00:07:00 | ||
Module 08: Linkedln | |||
How to increase your connections in no time | 00:08:00 | ||
Secret of LinkedIn InMails | 00:05:00 | ||
Discover the best ways to use Linkedin Groups | 00:09:00 | ||
How to setup a company page on Linkedin | 00:04:00 | ||
How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
Module 09: Twitter | |||
Twitter Account setup | 00:03:00 | ||
Knowing Twitter features | 00:06:00 | ||
Following twitter accounts | 00:03:00 | ||
Twitter profile optimisation | 00:06:00 | ||
How to get Twitter followers | 00:10:00 | ||
Posting first 5 tweets for engagement | 00:05:00 | ||
Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
What are twitter polls & how do you use them | 00:05:00 | ||
A powerful trick to acquire customers on twitter | 00:03:00 | ||
How to get followers retweet your post | 00:03:00 | ||
How to embed a twitter button to your website or post | 00:02:00 | ||
Twitter analytics | 00:04:00 | ||
Module 10: Facebook | |||
Set your Facebook page | 00:05:00 | ||
Facebook Icon, cover image & description | 00:06:00 | ||
How to get your first page likes | 00:08:00 | ||
Discover how to increase your page likes | 00:02:00 | ||
How to manage multiple Facebook page 3 | 00:03:00 | ||
Facebook comments | 00:05:00 | ||
Leveraging Facebook groups | 00:05:00 | ||
Facebook Autoposting | 00:04:00 | ||
Run a competition | 00:06:00 | ||
Facebook Ads | 00:04:00 | ||
How to get best out of Facebook | 00:15:00 | ||
Facebook pixel & Re-marketing | 00:04:00 | ||
Module 11: Instagram | |||
How to setup a Instagram business profile | 00:07:00 | ||
Set up Instagram bio & profile image | 00:03:00 | ||
Leveraging Instagram accounts | 00:06:00 | ||
A simple way to create free content on Instagram | 00:05:00 | ||
Secret of hashtags on Instagram | 00:04:00 | ||
Reposting Instagram App | 00:04:00 | ||
How to get genuine Instagram followers | 00:05:00 | ||
Discover how to grow your business through Instagram stories | 00:05:00 | ||
How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
Module 12: Mobile App | |||
A quick way to do App store marketing research | 00:16:00 | ||
How to discover the estimate size of your market | 00:08:00 | ||
Discover the best ways to promote your app | 00:15:00 | ||
App installs via Facebook Ads | 00:16:00 | ||
App installs via Google Ads | 00:14:00 | ||
How to make money from your app | 00:08:00 | ||
How to optimise your App store listing ? | 00:14:00 | ||
Discover growth hacking techniques for App downloads | 00:09:00 | ||
Techniques to get to the top of App store ranking | 00:07:00 | ||
Assignment | |||
Assignment - SEO and Digital Media Marketing Diploma | 09:47:00 |