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Google AdWords Beginner to Advanced
By iStudy UK
- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
5 hours 44 minutes
All levels
Description
Google AdWords Beginner to Advanced Overview
Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it.
Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world.
Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny.
And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game.
Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket!
Why You Should Choose Google AdWords Beginner to Advanced
Lifetime access to the course
No hidden fees or exam charges
CPD Accredited certification on successful completion
Full Tutor support on weekdays (Monday - Friday)
Efficient exam system, assessment and instant results
Download Printable PDF certificate immediately after completion
Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.
Improve your chance of gaining professional skills and better earning potential.
Who is this Course for?
Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.
As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.
Requirements
Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path
You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.
Google AdWords Beginner to Advanced | |||
Introduction | |||
01. Introduction | 00:02:00 | ||
Testing to Ad Concepts | |||
02. Introduction to Ad Concepts | 00:02:00 | ||
03. Example Ad Concepts | 00:04:00 | ||
04. Label Setup | 00:04:00 | ||
05. Reporting on Ad Concepts | 00:08:00 | ||
Google Ads Paid % Organic Interaction Report | |||
06. Understanding the usefulness of this report | 00:03:00 | ||
07. Linking Google Ads with Search Console | 00:04:00 | ||
08. Excel Report Setup & Pivot | 00:04:00 | ||
09. Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
10. CTR Interaction between SEO & SEM | 00:06:00 | ||
Geolocal Campaigns - Double Campaign Structure | |||
11. The theory behind the double campaign | 00:04:00 | ||
12. A practical example inside Google Ads | 00:03:00 | ||
Google Ads Campaign - Experiments (Drafts & Experiments) | |||
13. Introduction to Drafts & Experiments | 00:05:00 | ||
14. Example experiment Ideas for use | 00:06:00 | ||
15. Draft & Experiment Setup | 00:10:00 | ||
16. Report Analysis & explanation of symbols | 00:05:00 | ||
Automate Budgeting for Multiple Ad Accounts | |||
17. Introduction to the Google Spreadsheets template | 00:02:00 | ||
18. Data Inputs | 00:04:00 | ||
19. Reading the sheet output | 00:06:00 | ||
AdWords Audit | |||
20. Audit Overview | 00:02:00 | ||
21. Auditing the Account Structure | 00:08:00 | ||
22. Campaign Settings | 00:04:00 | ||
23. Auditing on the AdGroup Level | 00:10:00 | ||
24. Other Things to look for in an Audit | 00:08:00 | ||
Remarketing Strategy & Implementation | |||
25. Why Remarketing Works | 00:03:00 | ||
26. GDN Remarketing | 00:06:00 | ||
27. Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
28. Customer Match (Email Retargeting) | 00:01:00 | ||
29. Dynamic Remarketing | 00:04:00 | ||
30. Lookalike Audiences | 00:02:00 | ||
31. GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
32. Audience List Sharing | 00:14:00 | ||
33. Remarketing with Events | 00:06:00 | ||
Artificial Intelligence & Machine Learning | |||
34. What is AI & ML | 00:06:00 | ||
35. Auto Rotate for Budgets & Ads | 00:03:00 | ||
36. Dynamic Search Ads | 00:03:00 | ||
37. Smart Bidding Strategies | 00:07:00 | ||
38. Lookalike Audiences | 00:02:00 | ||
39. Data Driven Attribution Models | 00:03:00 | ||
Dynamic Ad Customisers | |||
40. Introduction to Ad Customisers | 00:04:00 | ||
41. Advantages & Example Uses | 00:05:00 | ||
42. Setting up the Business Data Feed | 00:06:00 | ||
43. Best Practice for Ads | 00:03:00 | ||
Google Analytics for Google Ads | |||
44. The Advantages of linking AdWords with GA | 00:04:00 | ||
45. Linking GA & AdWords | 00:02:00 | ||
46. AdWords Reports in GA | 00:01:00 | ||
47. GA Conversion Tracking & Goal Setup | 00:07:00 | ||
48. Remarketing Segments in GA | 00:13:00 | ||
49. Attribution Models in Google Analytics | 00:07:00 | ||
Using Scripts | |||
50. Introduction to AdWords Scripts | 00:04:00 | ||
51. 404 Link Checker Script | 00:07:00 | ||
52. Experiment Results Script | 00:07:00 | ||
53. Google Ads Audit Script | 00:06:00 | ||
AdWords Editor | |||
54. Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
55. Example Uses for AdWords Editor | 00:04:00 | ||
56.AdWords Editor - what you can't do | 00:02:00 | ||
Competitor Research Tools | |||
57.Auction Insights displayed graphically | 00:17:00 | ||
58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
Landing Page Software | |||
59.Why Use Landing Page Software | 00:06:00 | ||
60.Unbounce Walk-through | 00:08:00 | ||
61. Tracking integration for landing pages | 00:09:00 | ||
New Features | |||
62.Ad Variations | 00:06:00 | ||
63.Search Responsive Ads | 00:05:00 | ||
64. Life Events Audiences | 00:04:00 | ||
65. Custom Intent Audiences | 00:04:00 |
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