Description

With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.

The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.

I provide insights and Google Ads tools you can use for your eCommerce business. This includes:

Building a strategic campaign structure to make the most of the Google Ads console

Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low

Setting up Search Campaigns to best target category traffic

Implementing dynamic ad customisers to create hyper-relevant ads for searchers

Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.

Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns

We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.

What you'll learn

Run Google Ads campaigns for eCommerce sites like a pro!

Requirements

Some familiarity with Google Ads is assumed

Ecommerce for AdWords Campaigns
	1. Introduction	00:01:00
	2. Ecommerce Campaign Structure	00:07:00
	3. Dynamic Search Ads	00:02:00
	4. Search Campaigns	00:02:00
	5. Ad Customisers	00:01:00
	6. Google Shopping Campaign Structure Setup	00:03:00
	7. Multi-tiered Retargeting strategies tailored for eCommerce	00:07:00
	8. 404 Error Checking Scrip	00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
	9. Background to ecommerce tracking reports	00:03:00
	10. Setup for ecommerce tracking	00:04:00
	11. Ecommerce Reports Review in Google Analytics	00:07:00
Product Feeds for AdWords
	12. The Future of Google Shopping	00:03:00
	13. Background to Product Feeds	00:08:00
	14. Google Merchant Centre Walk-through	00:06:00
	15. Feed Policy & Troubleshooting Issues	00:03:00
	16. Optimising Feed Quality	00:07:00
	17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks	00:02:00

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Google Ads for eCommerce Businesses - Specialized Course

By iStudy UK

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