What Great Executive Sponsors Do...and When!

Description

Numerous studies have shown that having an actively engaged executive sponsor is a key driver of project success-yet, many organizations do not assign sponsors to projects, and when they do, the results aren't what they hoped or expected. Most sponsors want to be effective but they simply don't know how because they've never been trained. J. LeRoy Ward takes the mystery out of sponsorship by describing exactly what a sponsor should do (and when during the project life-cycle) to capitalize on this powerful role and its ability to boost the chances of project success. J. LeRoy Ward takes the mystery out of sponsorship by describing exactly what a sponsor should do (and when during the project life-cycle) to capitalize on this powerful role and its ability to boost the chances of project success.

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